If ever there was a great example of the journey being as important as the destination, this may well be it – the 10 million consumers who spend time at RealSelf are in various stages of their journeys. Some might have just started researching fixes to post-pregnancy issues. Others have had injections for years and are looking for a more permanent solution for facial lines. Still, others are trying to find a doctor with specific expertise and top reviews to back it up.
With your RealSelf presence — your profile, Business Page, Spotlights, or your answers to consumer questions where you engage with the community — you’ll be exposed to consumers with varying levels of knowledge and readiness for a treatment or procedure. They may contact you because you are part of their journey and process. And every contact is a potential future patient.
This series explores three critical areas of communication with regard to reaching potential patients:
Mastering these tried-and-true methods will help you not only capture – but captivate – an audience that will move forward when they are ready.