555 312 Tom Seery

The RealSelf Network is Here

Late last year, I committed to you that we would make some major moves in 2019 to make RealSelf easier to use and deliver a greater return on investment. The…

1024 576 Eva Sheie

Top Tips for Preventing No-Shows, from an Industry Insider

We often hear that no-shows are disruptive to practices and are asked for advice on how to approach the problem and implement process improvements. To help answer that question, I…

555 312 The RealSelf Team

Get Inspired With These Smart Marketing Reads: June 2019

This month we’re reading about leveraging events to expand your brand, specific branding tactics from top domestic retailers, how to get yourself booked as a podcast guest, and the implications…

555 312 The RealSelf Team

ROI: Leverage these four sources to create high-value social content

To be effective and maximize your return on investment, social media content should be specifically designed to drive consumers to take a next step towards booking a consultation or treatment.…

555 312 Eva Sheie

Webinar: The RealSelf Network

Turning Consumer Confusion Into Confidence — Introducing the RealSelf Network: Tuesday, June 18, 2019, 12:00-1:00 Pacific (1 hour). 60 percent of consumers who are ready to move forward with a…

1024 576 The RealSelf Team

4 Ways to Get More ROI From Social Media

Posting to social media takes a lot of time. And while you should expect benefits in terms of positioning and branding, you should also expect a cold hard return on…

340 340 The RealSelf Team

RealSelf at ASAPS 2019: 4 Ways to Find out First

We’re excited to connect with you at The Aesthetics Meeting 2019 in just a couple weeks. They don’t call New Orleans “The Big Easy” for nothing, so we’re making it…

1024 576 Kelcy Heringer

5 Lessons Learned from Our Advisory Board

I joined RealSelf as VP of Doctor Marketing because I felt it was the most customer-centric company in the industry and I wanted to work on a mission that helps…

375 293 The RealSelf Team

12 Instagram Accounts You Should Be Following

Imitation is the highest form of flattery. It’s also one of the shortcuts to mastery. One of the best ways to learn great tactics for Instagram is to take note…

1024 683 The RealSelf Team

9 Time-Saving Ways to Harvest Great Social Media Content

It’s no secret that social media can attract attention—and new patients—to your practice, and Instagram’s image-friendly focus is a perfect platform with which to engage them. Different post types can…

1024 576 The RealSelf Team

Get Inspired With These Smart Marketing Reads: May 2019

This month we’re reading about the possibilities of Instagram’s new shopping tool, the implications of Facebook’s new redesign, how LifeFitness is embedding advertising into people’s workout experiences, and what we…

555 312 Eva Sheie

Register Now: What’s Your Instagram IQ? Webinar

Instagram success doesn’t come overnight. While there are dozens of doctors thriving on the platform, thousands of others are struggling to gain relevance. When it comes to aesthetics, there is…

1024 576 The RealSelf Team

Get Inspired With These Smart Marketing Reads: April 2019

This month we’re reading about how to leverage competition, creating bingable Instagram stories, what e-commerce can teach us all about marketing, why providers should understand “subculture culture,” and why helpful…

1024 576 Eva Sheie

The Credential Conundrum Webinar: What the Research Reveals About Aesthetic Consumer Confusion

The aesthetics industry has a transparency problem, and a 2016 study published in the journal Plastic and Reconstructive Surgery spells it out. When it comes to making aesthetic decisions, consumer…

1024 576 The RealSelf Team

ROI: 4 Steps to Maximizing Non-Consultation Inquiries

Getting patient inquiries from paid advertising takes time, money, and coordination. You expect that effort to yield a respectable return on investment (ROI) in the form of paying patients. Of…

1024 576 The RealSelf Team

Your Biggest Online Reputational Risk May Not Be 1-Star Reviews

Is maintaining your online reputation worth risking your medical license or hundreds of thousands of dollars in fines? Nope. Luckily, Ryan Miller, CEO of healthcare marketing agency Etna Interactive, walks…

1024 576 The RealSelf Team

How Savvy Surgeons Include Their Team for Social Media Success

You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…

1024 576 The RealSelf Team

Your Inbox Is Where the Action Is for Your Practice. 5 Stats That Prove It.

The digital and the mobile ages kicked off a renaissance for both one-to-one and one-to-many marketing. From social media posting to messaging apps to push notifications, there are now an…

1024 576 The RealSelf Team

SXSW 2019 Recap: Introducing Modern Beauty to New Audiences

SXSW 2019 presented a unique opportunity for the RealSelf brand marketing team to engage our users up close and in person, and to make the world of medical aesthetics accessible…

555 312 Eva Sheie

The Single Most Important Habit of a Successful Aesthetic Practice

Most people draw a very scary conclusion when they aren’t responded to quickly — that you don’t prioritize care and service. But we know this is not the truth! Aesthetic…