1024 683 The RealSelf Team

5 New Ways We’re Enabling and Promoting Virtual Consultations for RealSelf Network Doctors

Nearly 60% of RealSelf consumers told us in a late-March survey that they’re interested in virtual consultations, and that’s just so far. And during our recent RealSelf University webinar, where…

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What Consumers Are Saying So Far About Procedure Plans in the Wake of COVID-19

It’s important at this relatively early moment in this crisis to take stock of how consumers say they plan to behave. What we’re hearing so far.

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What the Federal Stimulus Package Means for Your Medical Practice

The CARES Act, a $2 trillion coronavirus relief package, was recently signed into law. Here’s a brief rundown of the provisions that are focused on keeping America’s businesses going.

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COVID-19: News & Resources From Around the Web

We’re curating insightful articles from around the web to help you make sense of the current moment and find your way forward.

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How to Responsibly Market in Times of Uncertainty? What History Says.

What historical research and insights say about how to think about marketing in uncertain times.

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Keeping Your Business Afloat During Lockdown

RealSelf General Counsel, Josh King, on ways to keep your business afloat, resilient, and ready to get back after it when things return to normal. 

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3 Crisis Marketing Need-to-Knows

Join us for a special RealSelf University webinar on Thursday, March 26 at 12 Pacific to learn what you need to know about marketing during a crisis, and get the strategic info you need to futureproof your practice.

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Virtual Appointments: We’re Not Closed!

Yes, it can be possible to be open even if your physical office is temporarily closed.

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Emsculpt: Anatomy of a Most Worth It Procedure

Content sponsored by  Emsculpt has been making serious waves with aesthetic consumers since its debut in the first half of 2018. The device delivers electromagnetic pulses to the muscles, activating…

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It’s Time for Virtual Consults: HIPAA Compliance Now Waived

A new HIPAA waiver applies to telehealth for any reason, easing your path to virtual appointments.

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Inquiry Management Tips in a Time of Closed Doors

It’s incredibly important that you have a system for managing inquiries that are not quite ready to turn into booked patients, whether by choice or because of mandated business closures.

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Is Social Media Destroying Medicine? [Video]

At our most recent Advisory Board meeting, I talked to a dozen doctors about their take on whether there’s a risk that true experts are being drowned out and diluted…

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Creating Awesome Content for Your Practice (As Told By a Literal Expert)

Head of Content at RealSelf, Carolyn Hsu, on why this is such an exciting time for aesthetic content and how to create content that attracts more of the patients you want to your practice.

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5 Things Your Practice Might Misdiagnose as ‘Bad ROI’

There is no exact science when it comes to marketing: if it was simple, it wouldn’t be a multibillion-dollar industry. Whether it’s higher standing for your brand, more patient inquiries…

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How to Be Authentic On Camera

An important aspect of making a connection with the viewer is to be yourself and “act natural.” But what does that mean and how can you accomplish it? Let’s take a look at some tips and tricks for coming across as authentic and relaxed on video.

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Webinar: 10 Most Costly Before & After Photo Fails

83% of prospective patients say that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Join our RealSelf University webinar featuring Etna Interactive CEO Ryan Miller to learn how to do them better.

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Get Inspired With These Smart Reads: February 2020

This month we’re reading about a wide range of topics. First up is a look at the most effective tool to deliver your company’s marketing message and how to make…

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Before & After: 10 Tips for Shaping up Your Photo Gallery

Your photo gallery is a sort of proving ground, and virtually every prospective patient will go there when vetting you as an aesthetic provider. For most practices, photo gallery pages…

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Consider This Non-Aesthetic Content to Engage Your Followers

You may have heard the phrase “Content is King.” It was coined by Bill Gates during a 1996 essay where he predicted content would be the main source of revenue…

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Inside the House of Modern Beauty

How our one-of-a-kind experiential event is helping to bolster the modern beauty marketplace. RealSelf built an online platform that has brought aesthetic consumers and providers together for more than a…