1024 576 The RealSelf Team

Five Marketing Reads: How Competition, Context, Culture Affect Your Marketing Success

This month we’re reading about how to leverage competition, creating bingable Instagram stories, what e-commerce can teach us all about marketing, why providers should understand “subculture culture,” and why helpful…

1024 576 Eva Sheie

The Credential Conundrum Webinar: What the Research Reveals About Aesthetic Consumer Confusion

The aesthetics industry has a transparency problem, and a 2016 study published in the journal Plastic and Reconstructive Surgery spells it out. When it comes to making aesthetic decisions, consumer…

1024 576 The RealSelf Team

ROI: 4 Steps to Maximizing Non-Consultation Inquiries

Getting patient inquiries from paid advertising takes time, money, and coordination. You expect that effort to yield a respectable return on investment (ROI) in the form of paying patients. Of…

1024 576 The RealSelf Team

Your Biggest Online Reputational Risk May Not Be 1-Star Reviews

Is maintaining your online reputation worth risking your medical license or hundreds of thousands of dollars in fines? Nope. Luckily, Ryan Miller, CEO of healthcare marketing agency Etna Interactive, walks…

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How Savvy Surgeons Include Their Team for Social Media Success

You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…

1024 576 The RealSelf Team

Your Inbox Is Where the Action Is for Your Practice. 5 Stats That Prove It.

The digital and the mobile ages kicked off a renaissance for both one-to-one and one-to-many marketing. From social media posting to messaging apps to push notifications, there are now an…

1024 576 The RealSelf Team

SXSW 2019 Recap: Introducing Modern Beauty to New Audiences

SXSW 2019 presented a unique opportunity for the RealSelf brand marketing team to engage our users up close and in person, and to make the world of medical aesthetics accessible…

555 312 Eva Sheie

The Single Most Important Habit of a Successful Aesthetic Practice

Most people draw a very scary conclusion when they aren’t responded to quickly — that you don’t prioritize care and service. But we know this is not the truth! Aesthetic…

555 312 The RealSelf Team

Masters Series: How This Practice Manages Hundreds of Weekly Patient and Prospect Follow-Ups

Welcome to the first RealSelf University Masters Series interview, where a leading voice in practice management or marketing goes in-depth with a practice manager or marketing expert in the field…

555 312 The RealSelf Team

16 Opportunities for Creating Instagram Content at Conferences

Instagram is the place where aesthetics practitioners should focus their social media efforts to reach the most consumers. RealSelf research has found that cosmetic Instagram accounts see an average of…

555 312 The RealSelf Team

Get Inspired With These Smart Marketing Reads

This month we read about the the ways that consumer experiences are predicted to evolve this year, how our industry should keep marketing front-of-mind as innovations proliferate, and why businesses…

1024 576 The RealSelf Team

Haven’t Updated Your Profile Photo Recently?

Right now, your RealSelf profile photo probably looks good. Maybe even great. But it’s time to update yours now. Why? Because we’re thinking bigger. Consumers let us know they want…

1024 576 The RealSelf Team

What Your Practice Can Learn About Marketing Your High-Priced Services from Premium Brands

Create A Valuable Experience Whatever your need state is at Starbucks, if you ask a customer, I just want to get the coffee and get out, but do you want…

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#PhotoRecap: The First Ever RealSelf Business Advisory Board Meeting

We recently held our inaugural RealSelf Business Advisory Board meeting as we continue our two-way dialogue with diverse representatives from the aesthetics provider community. Thank you to the nine board…

555 312 The RealSelf Team

Announcing 2019’s Most “Worth It” Procedures

Based on patient feedback, RealSelf just released the 2019 Worth It Rankings. This list ranks more than 140 surgical and non-surgical cosmetic procedures and brands, using a proprietary consumer satisfaction…

555 312 Tom Seery

Previewing the RealSelf Product Themes for 2019

I want to fill you in on how we’re progressing as we move into heads down mode against the overarching commitments we made to you for this year: more listening,…

555 312 The RealSelf Team

5 Fresh Ideas for Creative and Engaging Instagram Posts

Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…

555 312 The RealSelf Team

Medical Industry Email Marketing: Benchmarks and Best Practices

One of our affiliate partners, healthcare marketing agency Etna Interactive, recently shared a wealth of resources to help take your email marketing to the next level. With an ever-shifting marketplace…

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Webinar: Why Do You Need Plenty of Reviews? Because Potential Patients Value Them — A Lot

Watch the recording of this exclusive webinar originally broadcast Tuesday, February 19 at 12pm PST.     RealSelf data reveals that customers most want to know whether doctors are experienced…

1024 576 The RealSelf Team

Get Calls from Ready-to-Talk Consumers

As an engaged RealSelf user, you’re already making progress towards finding your next great patient. Now you can connect live with engaged aesthetics shoppers with the help of a compelling…