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Patient Reviews Can Now Be Tagged As ‘Verified Purchases’

We introduced RealSelf Verified last year to add more ease, trust and transparency to consumers’ doctor search experience and give them more confidence in their doctor selection. Now we’re bringing…

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Practice Playbook: Dr. Alex Zuriarrain

Dr. Alex Zuriarrain, a RealSelf Verified Doctor who is just two years into his Miami-based solo practice, ramped quickly to success on RealSelf by focusing on reviews.

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Our Traffic Jumped In May. Here’s What You Should Know.

Google’s most recent core algorithm update, which went live on May 4, directly precipitated a traffic lift for RealSelf, making it clear that the changes we’ve been making since last year to improve consumer experience is now paying off in terms of visitor volume.

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Watch On Demand: Instagram Content Workshop

On this webinar, we’ll bring you fresh data-driven insights from the RealSelf social media team and RealSelf Social Index of 5,000 aesthetic Instagram accounts including plastic surgeons, nurse injectors, and med spas.

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President Trump’s Social Media Executive Order and RealSelf Reviews

by Josh King, General Counsel, RealSelf President Trump signed an Executive Order yesterday addressing social media companies. That order—and subsequent tweets by the President—focuses on CDA 230, the federal law…

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COVID-19 Impact on Medical Aesthetics: Consumer Attitudes and Intent

Concerned consumers put procedures on hold due to COVID concerns, but a significantly higher number of them are ready and planning to move forward. People have concerns about getting sick…

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Beauty in Focus: Come for the Content, Stay for the Strategy

Beauty in Focus, a consumer-facing virtual content series, will explore the news, trends, and issues currently shaping medical aesthetics.

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Don’t Botch this Pandemic Lesson 

The lesson: take time for yourself! Dr. Paul Nassif and Dr. Bill Portuese deliver 50 years of combined advice on this episode of the Hey Seery podcast. When I started…

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Reopening Your Practice? Here Are 5 Messaging Considerations.

As the relaxation of stay-at-home orders ramps up, practices are doing the painstaking work of reopening while implementing safety procedures to keep staff and patients protected. What you should keep front of mind to inform your patient outreach.

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Piecing Together a Mental Health Playbook

This week’s Hey Seery podcast explores the anxiety, depression and fear that accompany the COVID-19 crisis.

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Rarely Shared Secrets to Getting Reviews and Increasing Conversions

On the first episode of the Hey Seery podcast, RealSelf CEO and Founder Tom Seery interviews practice marketing veteran Eva Sheie about the world of online reviews, which are critical for helping great doctors do well online.

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Beyond Question: Leveraging Q&A to Get More Views and Inquiries

Answering questions on RealSelf gives consumers the content they crave when visiting your profile. Here’s how to approach questions so that you get the most return on the time you spend answering them.

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Reopening: Easing Your Legal Concerns

RealSelf General Counsel Josh King walks through some of the primary concerns he’s been hearing recently about reopening into the ongoing COVID-19 pandemic, and offers his thoughts on minimizing the risk.

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5 Things You Can Do Now to Shore Up Your Before-and-After Gallery

As you think about reopening your doors, it’s a good time to refresh your photo gallery and put a plan in place to consistently publish great before-and-after photos when you start seeing patients face-to-face again. Here’s how.

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Doctors Predict The Longterm Effects of the Outbreak on Patient Behavior

We recently asked aesthetic doctors what they predict the more lasting changes will be from the pandemic: how will it affect consumer attitudes and expectations in the longer term? Here’s what they told us.

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Now’s a Good Time to Beef Up Your Online Reviews

You know how important reviews are as consumers search for their doctor, but you’ve probably also found it hard to carve out time to get a good system in place. Here’s how you can use this downtime to get more reviews.

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How Doctors Are Prepping Patients for Virtual Consults

We’ve heard from several aesthetic doctors about the steps they are taking to prepare their practice and patients for virtual consultations. Here’s a rundown of what some of them had to say about their process.

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9 Ways Potential Patients Are Adapting to Laptop Living

Doctors and staff looking for inspiration during these challenging times can look around at the trends: people will find a way to continue to do what they do on any given day—including explore aesthetic procedures.

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What Happened When We Turned Up the Volume on Virtual Consults

RealSelf recently implemented new virtual consultation-focused capabilities. Here’s a readout of what we’ve seen so far in terms of how consumers are actually behaving when it comes to virtual consults.

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What Doctors Are Doing With Their Days While Their Doors Are Closed

If the pause to in-office patient flow has left you and your staff with more time on your hands than you know what to do with, you might find the ways some of your peers are spending their time inspirational.