555 312 The RealSelf Team

New RealSelf Verified profile power-up: personalized expertise modules

We’ve rolled out a new update that will enhance the RealSelf Verified doctors’ expertise modules in two significant ways.

679 382 The RealSelf Team

Practice Playbook: Camp Plastic Surgery Gets Down to Business

Dr. Steven Camp and his wife, Sara Camp, have been focused on building their business by making bold and thoughtful investments.

1024 576 The RealSelf Team

Practice Playbook: Dr. Goretti Taghva Builds From Her Strengths

Dr. Goretti Taghva’s thoughtful and self-aware approach to practice marketing and development helped her achieve success on RealSelf, including doubling her profile views in just six months.

755 500 Tom Seery

Advice for Pivoting Your Business During COVID-19

With COVID-19 forcing sudden strategic pivots and disruptions to what effectually eliminated “normal” worldwide, some advice from a leadership and entrepreneurship expert.

1024 683 Tom Seery

Skin of Color: The Unmet Need and Opportunity in Medical Aesthetics

One of the greatest growth opportunities in aesthetics? Addressing the needs of people with skin of color. Tom Seery interviews Dr. Sonia Badreshia-Bansal about how to begin.

1024 576 The RealSelf Team

Practice Playbook: Dr. Ramsen Azizi’s Strategic Marketing Investments

Dr. Ramsen Azizi built his practice on RealSelf by collaborating closely with his RealSelf Advisor and making smart, tactical investments in promoting his profile with Spotlights.

1024 576 The RealSelf Team

Watch on Demand: What’s Hot—The Data About What Consumers Want Now.

Now available on demand, our lead data scientist has RealSelf-exclusive data about how aesthetic consumers are thinking and behaving at a time like no other.

1024 576 The RealSelf Team

Practice Playbook: Dr. Arian Mowlavi Focuses on a Niche

Board-certified plastic surgeon Dr. Arian Mowlavi believes in focusing on what he wants to be known for and dedicates a significant chunk of his time to advancing this niche.

1024 576 The RealSelf Team

Patient Reviews Can Now Be Tagged As ‘Verified Purchases’

We’re bringing the spirit of ramped-up trust and credibility to reviews with Verified Purchases.

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Practice Playbook: Dr. Alex Zuriarrain

Dr. Alex Zuriarrain, a RealSelf Verified Doctor who is just two years into his Miami-based solo practice, ramped quickly to success on RealSelf by focusing on reviews.

1024 576 The RealSelf Team

Our Traffic Jumped In May. Here’s What You Should Know.

Google’s most recent core algorithm update, which went live on May 4, directly precipitated a traffic lift for RealSelf, making it clear that the changes we’ve been making since last year to improve consumer experience is now paying off in terms of visitor volume.

1024 577 The RealSelf Team

Watch On Demand: Instagram Content Workshop

On this webinar, we’ll bring you fresh data-driven insights from the RealSelf social media team and RealSelf Social Index of 5,000 aesthetic Instagram accounts including plastic surgeons, nurse injectors, and med spas.

1024 683 Josh King

President Trump’s Social Media Executive Order and RealSelf Reviews

President Trump signed an Executive Order yesterday addressing social media companies. What it means for RealSelf.

768 1024 Tom Seery

COVID-19 Impact on Medical Aesthetics: Consumer Attitudes and Intent

Our team has surveyed over 1,600 RealSelf community members about COVID-19 and how it affects their interest and likelihood to move forward with a cosmetic procedure. An overview of the findings.

1024 576 The RealSelf Team

Beauty in Focus: Come for the Content, Stay for the Strategy

Beauty in Focus, a consumer-facing virtual content series, will explore the news, trends, and issues currently shaping medical aesthetics.

1024 1024 Tom Seery

Don’t Botch this Pandemic Lesson 

Tom chats with Dr. Bill Portuese and Dr. Paul Nassif about the upside of slowing down & more.

967 582 The RealSelf Team

Reopening Your Practice? Here Are 5 Messaging Considerations.

As the relaxation of stay-at-home orders ramps up, practices are doing the painstaking work of reopening while implementing safety procedures to keep staff and patients protected. What you should keep front of mind to inform your patient outreach.

683 1024 Tom Seery

Piecing Together a Mental Health Playbook

This week’s Hey Seery podcast explores the anxiety, depression and fear that accompany the COVID-19 crisis.

650 358 The RealSelf Team

Rarely Shared Secrets to Getting Reviews and Increasing Conversions

On the first episode of the Hey Seery podcast, RealSelf CEO and Founder Tom Seery interviews practice marketing veteran Eva Sheie about the world of online reviews, which are critical for helping great doctors do well online.

1024 576 The RealSelf Team

Beyond Question: Leveraging Q&A to Get More Views and Inquiries

Answering questions on RealSelf gives consumers the content they crave when visiting your profile. Here’s how to approach questions so that you get the most return on the time you spend answering them.