1024 576 The RealSelf Team

Get Inspired With These Smart Marketing Reads: September 2019

Drawing lessons and insights from the ascendance of a luxury fitness brand, the importance of inclusive marketing, the possibility of a world without Instagram “likes” + more marketing reads for September.

1024 576 The RealSelf Team

Vanity URLs Aren’t Shallow

Using a custom URL to lock down your brand identity on platforms like RealSelf is kind of a big deal.

1024 576 The RealSelf Team

Leverage Your Credibility to Get Selected by Consumers

Enhanced trust gets you considered by consumers. Enhanced reach gets you seen. Learn why pairing smart targeting and trustworthy standards boosts your chances of being selected by prospective patients.

1024 576 Eva Sheie

YellowTelescope Wants to Turn Your Front Desk Staff into Superheroes

YellowTelescope, a RealSelf Affiliate, just launched a cost-effective and useful program to address the industry’s need for front office training.

555 312 The RealSelf Team

Power Up Your Practice Marketing With Personalization

Coax an inquiry to a consultation, a consultation to a booking, and a patient to a repeat visit or positive review.

1024 576 Eva Sheie

TouchMD and RealSelf Partnership Opens the Floodgates to More Patient Reviews

Reviews up 335% in 3 months for the initial pilot practice. 70% of people will go on to leave a review when asked to do so, but busy practices aren’t…

1024 576 The RealSelf Team

4 Reasons Why RealSelf Verified Doctors Will Win With Consumers

At the convening of our doctor advisory board meeting in Seattle last month, RealSelf CEO Tom Seery reminded members that when we set out to launch a reimagined paradigm for…

1024 535 The RealSelf Team

Webinar: Someone Online Hates You

Watch “Someone Online Hates You: Tips for Managing Negative Reviews” on demand now. It’s the day rued by any business or service provider: the day they receive the dreaded negative…

1024 576 The RealSelf Team

Get Inspired With These Smart Marketing Reads: August 2019

This month’s reads are all about getting over and getting in tune: the general public starting to get over lingering stigmas associated with plastic surgery overall; cosmetic companies getting over…

1024 576 The RealSelf Team

New to Instagram? Here’s What to Do in the First 30 Days

Branching out into the world of Instagram can be a highly effective way for your aesthetics practice to strut its stuff, showcasing the quality work you do, your expertise, your…

1024 576 The RealSelf Team

4 Things Providers Should Know About Marketing Attribution

Marketing attribution refers to the process of determining which marketing efforts or channels contribute to patient acquisition, and helps you understand which of those efforts or channels are producing the…

555 312 The RealSelf Team

Etna Interactive Schools Practices on Loyalty Programs

Etna Interactive’s recent survey of best practices about patient loyalty and rewards programs reminds us that it’s seven times less expensive to keep a patient you already have than to…

1024 576 Maureen Ezekwugo

Your RealSelf Network Questions, Answered.

We launched the RealSelf Network in early June after months of all-hands-on-deck building and honing here at RealSelf, and with the active participation of the doctors on our business advisory…

1024 576 Eva Sheie

Protected Health Info + Texting Typos = Disaster. Here’s How to Stay HIPAA Compliant

A few years ago, I received a text on my phone that clearly wasn’t meant for me. I’ve blacked out the first and last name of the intended recipient and…

1024 576 The RealSelf Team

Get Inspired With These Smart Marketing Reads: July 2019

This month we’re reading about how to be more genuine in customer interactions, Google Maps’ crisis of trust, Facebook’s solution to stem the spread of dubious health claims, and what…

1024 576 The RealSelf Team

Inside Our Consumer-Facing RealSelf Insiders Program

Consumers highly value other consumers’ perspectives about aesthetic doctors and treatments. That’s why reviews are so highly prized: 78 percent of consumers say reviews are important when choosing a provider,…

1024 576 Eva Sheie

[Webinar] How to Get a Patient Review in 5 Minutes or Less. Now With All-New Bonus Material!

Your prospective patients highly value reviews. RealSelf frequently surveys people who have reached out to doctors for consultations to learn more about how they make decisions. 78% of those high-intent…

1024 576 The RealSelf Team

ROI: How to Fix These 5 Marketing Metrics

Smart management of your online marketing and presence can support both greater awareness of your practice and new patient acquisition. But these aren’t set-it-and-forget-it tactics, and that presents an opportunity.…

1024 576 The RealSelf Team

6 Tips for Writing a Winning Bio

So you need to write or update your bio. What information should you include? How long should it be? Formal or more casual? Here are some tips to help craft…

555 312 Tom Seery

The RealSelf Network is Here

Late last year, I committed to you that we would make some major moves in 2019 to make RealSelf easier to use and deliver a greater return on investment. The…