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Doctors Predict The Longterm Effects of the Outbreak on Patient Behavior

We recently asked aesthetic doctors what they predict the more lasting changes will be from the pandemic: how will it affect consumer attitudes and expectations in the longer term? Here’s what they told us.

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Now’s a Good Time to Beef Up Your Online Reviews

You know how important reviews are as consumers search for their doctor, but you’ve probably also found it hard to carve out time to get a good system in place. Here’s how you can use this downtime to get more reviews.

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How Doctors Are Prepping Patients for Virtual Consults

We’ve heard from several aesthetic doctors about the steps they are taking to prepare their practice and patients for virtual consultations. Here’s a rundown of what some of them had to say about their process.

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9 Ways Potential Patients Are Adapting to Laptop Living

Doctors and staff looking for inspiration during these challenging times can look around at the trends: people will find a way to continue to do what they do on any given day—including explore aesthetic procedures.

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What Happened When We Turned Up the Volume on Virtual Consults

RealSelf recently implemented new virtual consultation-focused capabilities. Here’s a readout of what we’ve seen so far in terms of how consumers are actually behaving when it comes to virtual consults.

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What Doctors Are Doing With Their Days While Their Doors Are Closed

If the pause to in-office patient flow has left you and your staff with more time on your hands than you know what to do with, you might find the ways some of your peers are spending their time inspirational.

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Virtual Consultations Across State Lines

With the rise of virtual consultations, more doctors want to know about the legality of doing video consultations with out-of-state patients. RealSelf General Counsel Josh King takes this question on.

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5 Things You’ll Want People to Say About Your Practice Post-Crisis

Here are some things you will want current and potential patients to say about your practice once the crisis has passed.

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Join Us to Support Medical Professionals Treating COVID-19 Patients

RealSelf is partnering with Los Angeles-based retailer Bluestone Sunshields to support the manufacture and distribution of safety glasses and full-face shields to hospitals in Los Angeles, New York City and Seattle.

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3 Tips for Social Media Marketing in a Crisis

While people spend more time than usual on social media, you have an opportunity to engage with and grow your audience.

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5 New Ways We’re Enabling and Promoting Virtual Appointments for RealSelf Network Doctors

Here’s what you should know about how new features RealSelf has launched to support virtual consultations for doctors.

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What Consumers Are Saying So Far About Procedure Plans in the Wake of COVID-19

It’s important at this relatively early moment in this crisis to take stock of how consumers say they plan to behave. What we’re hearing so far.

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What the Federal Stimulus Package Means for Your Medical Practice

The CARES Act, a $2 trillion coronavirus relief package, was recently signed into law. Here’s a brief rundown of the provisions that are focused on keeping America’s businesses going.

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It’s Time for Virtual Consults: HIPAA Compliance Now Waived

A new HIPAA waiver applies to telehealth for any reason, easing your path to virtual appointments.

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Is Social Media Destroying Medicine? [Video]

While the risk of fakers and posers using social media to steal mindshare is real, doctors on the RealSelf Advisory Board shared a belief that it introduces transparency.

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How to Responsibly Market in Times of Uncertainty? What History Says.

What historical research and insights say about how to think about marketing in uncertain times.

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Keeping Your Business Afloat During Lockdown

RealSelf General Counsel, Josh King, on ways to keep your business afloat, resilient, and ready to get back after it when things return to normal. 

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3 Crisis Marketing Need-to-Knows

Join us for a special RealSelf University webinar on Thursday, March 26 at 12 Pacific to learn what you need to know about marketing during a crisis, and get the strategic info you need to futureproof your practice.

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Virtual Appointments: We’re Not Closed!

Yes, it can be possible to be open even if your physical office is temporarily closed.

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Emsculpt: Anatomy of a Most Worth It Procedure

A brief tour of the underlying factors that make Emsculpt “Worth It” for both aesthetic patients and for the providers who treat them.