1024 576 The RealSelf Team

Inquiry Management Tips in a Time of Closed Doors

It’s incredibly important that you have a system for managing inquiries that are not quite ready to turn into booked patients, whether by choice or because of mandated business closures.

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5 Things Your Practice Might Misdiagnose as ‘Bad ROI’

Let’s explore a few mistakes practices might make when assessing the return they get from their marketing.

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How to Be Authentic On Camera

An important aspect of making a connection with the viewer is to be yourself and “act natural.” But what does that mean and how can you accomplish it? Let’s take a look at some tips and tricks for coming across as authentic and relaxed on video.

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Webinar: 10 Most Costly Before & After Photo Fails

83% of prospective patients say that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Join our RealSelf University webinar featuring Etna Interactive CEO Ryan Miller to learn how to do them better.

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Get Inspired With These Smart Reads: February 2020

Marketing insights and inspiration from around the web.

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Before & After: 10 Tips for Shaping up Your Photo Gallery

Whether you’ve always put photos first or are newly committed to shaping up a long-neglected showcase, here are some tips to transform the appearance and performance of your gallery.

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Consider This Non-Aesthetic Content to Engage Your Followers

If you expand the spectrum of your content, you may increase both engagement and reach with the audience.

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Inside the House of Modern Beauty

How our one-of-a-kind experiential event is helping to bolster the modern beauty marketplace.

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The State of Expertise in the 2020s

Tom Seery would love to know what you’ve done to elevate your expertise in the current age.

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PatientNOW Lead Management Platform Addresses One of the Industry’s Worst Pain Points

Find out how this new platform helps create staff efficiencies, increases patient satisfaction by improving communication, and delivers critical marketing performance data.

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RealSelf University Episode 7: Jonathan Kaplan, MD and Tom Seery

Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about pricing transparency and Yelp.

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Marketing to the Mobile Consumer: What to Know

A few notable stats from recent studies which can shed some light on how the public is evolving when it comes to interacting with marketing on their mobile devices.

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Launch a Simple Facebook Campaign to Grow Email Subscribers

How to use paid social media marketing to grow list subscribers from people who are already following you.

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But How? Getting Reviews From Low-Tech Patients

Here are some ideas that could help make it easier for the less tech savvy among us to contribute their reviews.

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Get New CoolSculpting Reviews & We’ll Give Your Patients $25

We’ve extended our consumer offer—a $25 Amazon gift card to every patient who completes a CoolSculpting review through the customized Review Request tool in your dashboard—through December 31, 2020.

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Webinar: The RealSelf Network—Turning Consumer Confusion Into Confidence

Join us on Tuesday, December 17 to hear how the RealSelf Network has transformed and simplified the way consumers find and choose the doctor that’s right for them.

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Put Your Email Confirmation Page to Work

Seven ways you can leverage your email confirmation page to push subscribers to take further action.

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Write Copy that Stirs Aesthetic Consumers to Action

Here are some things to keep in mind when considering how to best craft the wording behind your marketing efforts.

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Get Inspired With These Smart Reads: December 2019

Marketing inspiration and insights from around the web.