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The 5Cs of Social Healthcare: Keep the Commitment to Stay Top of Mind (Part V in a series)

Doctors who make the commitment to social healthcare lay the foundation for ongoing relationships (photo by buddawiggi via flickr). Content, conversations, channels and code of conduct. As noted in previous…

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The 5 Cs of Social Healthcare: Create a Code of Conduct for Online Interactions (Part IV in a series)

Doctors who create a formal Code of Conduct for social media interaction protect patients — and their practices. (Photo by bobbi vie via flickr.) No doubt, you’ve heard the horror…

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Infographic Friday: Savvy Doctors Use Video to Engage, Inform and Educate

Unless you’ve been living in a cave, you no doubt know that Google is the world’s largest search engine. But do you know which one is No. 2? (Hint: It’s…

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The 5 Cs of Social Healthcare: Choose your Channels to Connect with Top Prospects (Part III in a series)

In social media, choosing the right channel for your message is essential for successful marketing (photo by espensorvik via flickr). When it comes to social media, all platforms are not…

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Infographic Friday: To Market Your Practice, Go Where the Patients Are

According to legend, the late bank robber Willie Sutton once answered a reporter’s question of “Why do you rob banks?” with the now-famous rejoinder “Because that’s where the money is.”…

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The 5 Cs of Social Healthcare: Enhance Your Authenticity by Encouraging Conversations (Part II of a series)

Encouraging patients to share their entire aesthetic journey with others provides more value for doctors than traditional post-procedure reviews. (Photo by Brian Smithson via flickr.) At RealSelf, we often hear…

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Grow Your Practice with RealSelf’s 5 Cs of Social Healthcare (Part I of a series)

Doctors who share their expertise engage attract engaged consumers (photo by krossbow via flickr) As the owner of a small business, you’ve probably heard of the 4 Ps of marketing:…

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Infographic Friday: To Market Your Practice, Think Beyond Facebook

So many social networks, so little return for your efforts. If you ever needed proof that marketing your practice via the major social networks isn’t worth the time you spend…

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Is Answering Questions Online Bad for Your (Business) Health?

With well-thought-out responses and respect for patient privacy, doctors can answer questions online without fear. (Photo by Life Mental Health via flickr) With hundreds of thousands of doctor answers, RealSelf…

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Do Plastic Surgeons and Core Doctors Deliver Higher on Patient Satisfaction?

ASAPS just released stats for 2012 and our team at RealSelf was excited to see the inclusion of the RealSelf Worth It Ratings, which speak broadly to patient satisfaction with…

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Worth It Ratings Add Fresh Insights to ASAPS Cosmetic Surgery Statistics

More than 10 million procedures, consumer expenditures approaching $11 billion and a whole lot of satisfied patients. Those are among the key findings to be found in a just-released report…

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Infographic Friday: It’s the Economy, Doctor!

Perhaps you heard the little news item earlier this week that the Dow topped the high it set in 2007 when it closed at 14,253 on Tuesday. Needless to say,…

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Making Time for Social Media Saves Time for More Important Things

Photo by Alan Cleaver via flickr After a full day of consults, surgeries and staff meetings, you could be forgiven for thinking that adding more to your workload by maintaining…

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Facebook Faux Pas: It’s not about Acquiring New Patients

Photo by birgerking via flickr As the world’s largest social network, Facebook is all about connecting people with one another. Unfortunately, for small businesses, including cosmetic surgery practices, it’s often…

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Infographic Friday: To Net More Patients, It Pays to Nurture Internet Leads

The Web is a wonderful thing. It puts a wealth of information at consumers’ fingertips, introduces you to potential patients from around the world and can prompt them to contact…

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Cosmetic Surgery: the Cure for Unflattering Profile Photos?

Photo by miggslives via flickr Remember the old saying, a picture is worth a thousand words? These days, a good photo may be worth a lot more than that, especially…

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Infographic Friday: Achieve Great Internet Results with SEO, PPC and Social

To the uninitiated, the intricacies of Internet marketing can be a confusing alphabet soup of unfamiliar acronyms. SEO? PPC? Chances are you already know that they stand for search engine…

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Buzz Index: BBL Sisterhood Is Serious about Butt Lifts

Photos courtesy of Ashkan Ghavami, M.D. Say what you will about social media but one fact is inescapable: When it comes to cosmetic surgery, what were once considered “whisper conversations”…

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New Statistics Confirm Cosmetic Surgery Is a Leading Economic Indicator

What do home sales, car sales and cosmetic surgery procedures have in common? According to new statistics from the American Society of Plastic Surgeons (ASPS), all experienced respectable growth last…

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Claim your Google+ Profile for Increased Credibility and Better Search Rank

If you’re a socially savvy doctor, you probably already have a Facebook page and, perhaps, a Twitter feed or some photos up on Pinterest. Claimed your Google+ profile yet? If…