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Buzz Index: A New Year, A New Body?

Photos courtesy of Dr. Mary Lee Peters, MD Maybe it’s the time of year. At a time when millions of people resolve to lose a little weight, those who have…

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Infographic Friday: Social Health Care Is Set to Soar

With 2012 now in the history books and 2013 just a few days old, it’s only natural to look to the future and contemplate what’s to come. Much, of course,…

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4 Ways Your Website Analytics Can Augment Your Marketing Efforts

Mention website analytics to many doctors and you can almost see their eyes glaze over. Visitor flows, bounce rates, multi-channel funnels — to the uninitiated, the parameters that give Google…

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3 Rules for Remaining Relevant with Younger Patients

Source: Russell Herder If you’ve been looking around your waiting room lately and thinking your patients and prospective patients are looking younger, you’re not alone. With more people in their…

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Infographic Friday: Allocating Internet Resources? Appropriate Attribution Is the Answer

It’s December 2012 — do you know where your Internet prospects are (coming from)? Unfortunately, too many doctors don’t, relying instead on a superficial look at their website analytics to…

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10 Tips: Marketing to Women Means Less Talking, More Listening

“Women are from Nordstrom, men are from Sears.” It’s a bit of a cliché but like most clichés, it also contains a large kernel of truth: The sexes shop differently…

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Create a Circle of Engagement in 3 Steps

The Engagement Marketing Cycle – © Constant Contact Inc. If you’re like most doctors, you probably spend more time thinking about how to get clients in the door than you…

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Infographic Friday: As PC Sales Dwindle, Going Mobile is Good for Business

Nexus 4s, iPhone 5s and Lumia 920s. Surfaces, Xperias and iPad Minis. With Christmas right around the corner and new devices crowding store shelves, it’s safe to say that the…

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Facebook’s declining reach poses a dilemma for doctors

Now that Facebook has topped 1 billion users, its reputation as “the place you have to be” in social media might appear to be stronger than ever. After all, when…

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Infographic Friday: Search vs. Social. And the Winner Is…

Doctors who understand that utilizing both in tandem is a winning strategy in the rapidly changing arena of Internet marketing. That’s the gist of the following infographic from MDG Advertising.…

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4 Things Doctors Can Learn from the Hotel Industry

Every day millions of people go online, surf from website to website and ultimately book… a hotel room. What’s that got to do with cosmetic surgery? More than you might…

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Buzz Index: Aesthetic Consumers Want More Permanent Makeup, Fewer Tattoos

In San Diego, a middle-aged woman wonders about the use of anesthesia for permanent makeup procedures, prompting responses from several doctors. In Ohio, a young woman wants to get an…

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5 Ways to Protect Patient Privacy (Yet Still Promote Your Practice)

TMI. Let’s face it, in a world where Kim Kardashian tweets her every thought, sharing Too Much Information is becoming a national pastime. That’s fine if you’re a reality TV…

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Aesthetic Consumers Like Reviews, Board-certified Doctors and Enough Time to Decide

Big-screen TVs for a few hundred bucks, designer hand bags at half-price and children’s toys for cheap, cheap, cheap. With Black Friday and Cyber Monday right around the corner, it’s…

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Infographic Friday: Men Represent a Small but Growing Market for Doctors

Look around your waiting room these days and you might notice something surprising: More of your patients are sporting beards, baritone voices and well-developed biceps. In other words, they’re men…

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Doctors Who Create Great Content Reap Multiple Benefits, Part II

As business manager for David B. Reath, MD, a plastic surgeon in Knoxville, Tennessee, Lisa Reath has heard all the reasons doctors offer for not embracing blogging, social media and…

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Doctors Who Create Great Content Reap Multiple Benefits

Lisa Reath David B. Reath, M.D.                       If you’ve been reading this blog for a while, you’ve probably heard us…

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Smart Doctors Think Community, not Audience

If you’ve been having some difficulty building an online audience for your practice, we’d like to offer a simple, one-word suggestion. Stop. The fact is that the people you want…

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Infographic Friday: How to Win the Google Name Game

If you’ve ever Googled your name and been surprised at what comes up, you’re probably not alone. According to the folks at BrandYourself.com, 1 billion names are searched on Google…

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Internet Marketing: Experts Offer Insights in Latest ASAPS Webinar

It’s almost 2013: Do you know where your Internet marketing plan is? If not, you should probably start thinking about it as next year and the years to come promise…