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Infographic Friday: A Farewell to (Saggy) Arms

If you’ve ever found yourself looking at an image of Michelle Obama — or Jennifer Aniston or Jessica Biel — and found yourself thinking, ‘Wow, impressive arms,’ you’re definitely not…

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Bargain Hunters Aren’t Bad People, They Just Need to Know about Better Alternatives

Everybody loves a good deal — and that’s as true for cosmetic surgery as it is for clothes, cars and cosmetics. So says Regina Lewis of USA Today, whose article…

code of conduct, 5 Cs of social healthcare,
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Best Practices: 7 Tips to Creating Your own Code of Conduct

At last month’s ASAPS conference in New York, I was encouraged to see the number of doctors who are coming to understand how valuable social media can be in promoting…

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Infographic Friday: Listen Up, Doc, but Don’t Be Intrusive

There’s a reason they call it the “art” of listening. Trying to ascertain what consumers want is definitely more of an art than a science and nowhere is that more…

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Go with the Flow: 3 Channels to Connect with Aesthetic Consumers

We spend a lot of time at RealSelf talking about the “consumer decision journey” for a very simple reason: When people begin considering cosmetic surgery, they really are embarking on…

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Posting for Profit: 7 Benefits of Doctor Blogging

As an adjunct professor, pediatric ENT surgeon and CEO and chief medical officer of Annica Media, Russell Faust would seem to have his hands full, a jam-packed schedule and plenty…

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Openness, Engagement and Trust: The 3 Essentials of an Effective Code of Conduct

After our presentation at  the 2013 ASAPS Conference in New York, a doctor came up to me with concern about establishing a Code of Conduct (CoC) for her team.  “My…

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Infographic Friday: Generate Buzz with Brand Advocates (not Online “Celebrities”)

Imagine Jennifer Aniston standing on the red carpet thanking you for her new nose or Victoria Beckham telling Oprah about how delighted she is with her new breasts. Well, “imagining”…

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More than Scores: Reviews Trump Ratings for Patients and Doctors

If you’re looking to score well with aesthetic consumers, the folks at PwC’s Health Research Institute (HRI) have a little advice: Stop! As the Institute notes in a new report,…

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As Doctors Embrace Social Media, Creating a Code of Conduct Is Crucial

It’s only been 3 years since I’ve joined RealSelf as the EVP of Doctor Community, yet it’s amazing to me the tremendous shift that’s taken place in how doctors are…

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Doctors Don’t Need to Be on Facebook (and other good news)

Facebook and social media are not lead generation tools. These services provide an opportunity for prospective patients, fans and followers to get to know you…at an appropriate arm’s length When…

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Infographic Friday: The Search for Health Info Goes SoLoMo

Not familiar with the term SoLoMo? You should be because it’s rapidly redefining how consumers get their healthcare information. Increasingly, people are turning to Social media for insights, searching for…

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5 Reasons Why Good Reviews Are Good for Business

Online reviews are like personal referrals but with much greater reach. 5 stars. 2 thumbs up. A++. When it comes to trusting information found on the Internet, there’s no escaping…

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For Doctors, the Future of Marketing Is on Demand

As the Internet evolves, consumers will demand that marketing messages be timely, relevant and personal (photo by Dan Taylor via flickr). If you’ve ever found yourself thinking that consumers are…

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Infographic Friday: Get Social to Counter Patient Complaints

Are you giving lip service to customer service? These days, if you’re ignoring social media as a channel to respond to customer complaints, you probably are. Worse yet, you’re also…

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For Doctors, Providing Relevant Content is the Key to Social Success

Facebook’s latest update is further proof that good content is what gets users’ attention. If you’ve ever found yourself frustrated by Facebook, you’re not alone. Between disappearing posts, questionable conversion…

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Seven Million Reasons to Post Before and After Photos

Photo Courtesy of Sam Naficy, MD One stat I shared with plastic surgeons at the ASAPS 2013 meeting in New York City got more attention than all others (and I…

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RealSelf 100: Socially Savvy Doctors Earn Honors for Helping Aesthetic Consumers

RealSelf”s new RealSelf 100 list honors doctors who are using social media to help aesthetic consumers (and themselves). There’s no escaping the fact that social media has given aesthetic consumers…

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Infographic Friday: Successful Social Media Starts with Strategy

“If everybody jumped off the Brooklyn Bridge, would you jump off it too?” If you’re like us, you probably heard that line a lot when you were young and about…

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Recent HIPAA Update Adds Requirements for Marketing Your Practice

It’s not really a request: New HIPAA requirements demand that doctors take additional steps to safeguard PHI (photo by hyku via flickr). As a board-certified aesthetic professional, it goes without…