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Build Your Email Subscriber List with a Well-written Welcome Message

Imagine a new patient walking into your practice for the first time only to find themselves ignored, treated rudely or hit with the hard sell right off the bat. There’s…

150 150 Rob Lovitt

5 Questions to Ask Your Email Marketing Team

When you consider that more than 144 billion emails get sent every day, it’s not hard to imagine that many people’s “reading” ritual sounds something like this: Click, delete. Click, delete.…

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Google’s Author Rank: Reputation Management Meets Search Results

As an aesthetic professional, you already know that your reputation is invaluable in terms of maintaining patient satisfaction and engendering trust among non-patients considering cosmetic surgery. Turns out it can…

150 150 Rob Lovitt

Infographic Friday: Social Media and Small Businesses — Do You Measure Up?

If you’ve ever found yourself feeling overwhelmed by the demands of your social media marketing efforts, you’re not alone. Turns out many small business owners feel the same way. Consider…

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User Reviews Trump Paid Ads for Patients — and Doctors

Perhaps you saw the figures released earlier this year from the number-crunchers at Nielsen. Looking at what sources of information people trusted most, the company found that less than half…

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Doctors Should Look to the Long Tail to Target High-intent Consumers

Last month, Google-owned sites attracted 187 million unique visitors — and apparently not everybody was looking for information on the election or videos of Gisele Bundchen. In fact, it may come…

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Infographic Friday: Prepare your Practice Website for the Masses (of Mobile Users)

Perhaps you heard the latest news from a little software company out of Redmond, Wash. With yesterday’s launch of its multi-platform Windows 8 operating system, Microsoft has officially acknowledged that…

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Doctors Should Use the Social Media Compass to Find the Route to Good ROI

“What is the ROI (Return on Investment) of social media?” It’s one of the most commonly asked questions in marketing today and one of the toughest to answer. The fact…

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Dermatologists Seeking Web Marketing ROI: 3 Takeaways from the ASDS Annual Meeting

As cosmetic dermatology embraces new technologies like ultrasound skin tightening devices, practices are starting to deliver a greater number of services that go beyond the face. Patients are also asking…

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The Consumer Decision Journey: 5 Contact Points for Doctors

Unless you’re a student of marketing in your spare time — Spare time? What’s that? — you’ve probably never heard of David Edelman. However, if you’re a doctor hoping to…

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Infographic Friday: Is Your Practice Website Ready for 21st-century Search?

Search is dead. Long live search. Actually, the reality is that search is neither dead nor destined to rule the Web forever. It’s just evolving and doctors who don’t keep…

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For Doctors, Social Sharing and Site-based Content May Trump Search

Search engines, social media and blog posts, oh my. Given the plethora of platforms and channels that constitute the digital universe, it’s not surprising that some doctors find Internet marketing…

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4 Steps for Doctors Who Want to Turn Social Consumers into New Patients

It’s not you; it’s them. It sounds like a variation on the cheesy breakup line — “It’s not you, it’s me” — but it’s actually just the opposite. It’s a…

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Infographic Friday: Doctors Should Start Marketing to Tomorrow’s Patients Today

Unless you’re the sort who enjoys deciphering demographics, you probably missed a little but significant event that took place earlier this year. Truth is, even those involved probably preferred to…

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The Seven Habits of Socially Savvy Doctors

In 1989, the FDA approved the use of Botox for select medical conditions; the Internet was a concept unknown outside research circles, and a first-time author named Stephen R. Covey…

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(Inter)net Promoters Can Be a Doctor’s Best Friends

As a successful aesthetic professional, you’ve no doubt had a new patient tell you they booked a consult or procedure because they heard about you from a friend or family…

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The Power of Patient Photos: Best Practices for Doctors

If you use patient photos on your practice website, you already know they’re a great way to showcase your work, encourage visitors to explore further and, hopefully, generate new business.…

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Infographic Friday: Pump up your Practice Website with Landing Pages that Produce Results

In the early days of the Internet, most visitors to your practice website probably got there by typing in its URL in their address bar. Once they did, they were…

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To Connect with Social Consumers, Doctors Should Highlight Special Deals and Shared Values

Friends. When it comes to honest advice, helping you move or just having fun, you gotta have friends. When it comes your social media marketing, not so much. Truth is,…

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A Doctor’s Reputation Is More Important than a Great (Fake) Review

If you’ve ever read an online review that seemed too good to be true, new research suggests you may be right. According to Gartner, 10-15% of social media reviews will…