150 150 Tom Seery

Embrace Online Feedback To Deliver Better Medical Services

A medical practice should embrace online reviews because they offer a trove of important service feedback. Ryan Miller from Etna Interactive offered this advice at the recent Vegas multispecialty conference, with specific reference…

150 150 Rob Lovitt

New Analytic Tools Let Doctors Calculate the Value of Social Conversations

As the world grows increasingly social, it’s only natural that search engines are taking social conversations into account. Known as “social signals,” these online actions — Facebook shares, Twitter retweets…

150 150 Tom Seery

Less Advertising, More Content Marketing

Doctors need to hear this often, because I still see them spending far too many marketing dollars on magazine ads and listings in web directories: the path to good web…

150 150 Rob Lovitt

The ROI of Content Marketing: A Winning Strategy for Doctors

I’ve always believed that if you put in the work, the results will come. It was certainly true for the man who said that — basketball great Michael Jordan —…

150 150 Rob Lovitt

Doctors Should Enlist “Brand Advocates” to Promote their Practice

Ad·vo·cate: to speak or write in support of; be in favor of. As an aesthetic professional, you are, of course, an advocate for cosmetic surgery but there’s no reason you…

150 150 Rob Lovitt

Doctors Can — and Should — Respond to Online Reviews

Patient privacy. Professional ethics. The occasional horror story about a medical professional sharing patient information online. It’s no wonder some doctors believe they can’t respond to online reviews, a belief…

150 150 Rob Lovitt

Today’s Highly Social Millennials Are Tomorrow’s Cosmetic Surgery Patients

Plastic surgeons often state it: “Most of my patients are Baby Boomers or older, why should I bother with social media?” The obvious answer is that social media is no…

150 150 Rob Lovitt

As Customer Service Goes Social, Doctors and Patients Benefit

When you envision social media, what do you see? A place where people can communicate with others about their interests, activities and experiences? A venue where you can interact with…

inbound marketing along the patients journey
346 346 Rob Lovitt

From the Consumer Journey to Your Practice Website [Infographic]

Needless to say, we at MediBeauty.biz and RealSelf.com are firm believers in the power of social media. Why? Because no other medium is as powerful in facilitating the “decision journey”…

120 90 Rob Lovitt

Top Trends in Cosmetic Surgery Revealed by New Report

According to the latest trend report from RealSelf.com, consumer interest in CoolSculpting, Cellulaze and Mommy Makeovers is on the rise. Consider the numbers gleaned from analyzing the millions of searches…

150 150 Rob Lovitt

New Research Shows Patients Prefer Board-Certified Cosmetic Specialists

Psychologists doing Botox, oral surgeons doing breast reductions and consumers turning to social media for aesthetic advice from perfect strangers. It’s enough to make a doctor wonder why he or…

150 150 Rob Lovitt

Blogging Doctors Should Repurpose Content, not Reinvent the Wheel

After a full day of procedures and consultations, do you really want to sit down and write a blog post or press release about cosmetic surgery? Probably not but the…

150 150 Rob Lovitt

The Future of Facebook: Doctors Will Need to Be “Social by Design”

Perhaps you’ve heard the news that a certain social network is going public, a move that promises to raise as much as $16 billion, boost its hoodie-wearing founder’s net worth…

150 150 Rob Lovitt

5 Ways Doctors Can Develop a Strategic Social Media Presence

As a self-described digital analyst and futurist, Brian Solis has made a career of studying the effects of social media on business and the culture. A successful blogger, principal at…

150 150 Rob Lovitt

Doctor Seeking Patients? Hint: They’re in Online Communities

If you think of your practice website as your digital storefront, have you ever wondered why more customers aren’t “knocking on your door? It may be because they’re all hanging…

150 150 Rob Lovitt

For Doctors, It’s not just Social Media, It’s Social Business

You don’t have to have an advanced degree in computer science to know that online communities have empowered consumers to an unprecedented degree. But did you realize they also offer…

150 150 Rob Lovitt

Social Engagement Can Help Doctors Grow their Practice and Counter Bad Reviews

What’s the difference between companies that are socially engaged with their customers and ones that aren’t? On average, the former realize a return on investment (ROI) that’s more than four…

150 150 Rob Lovitt

Email Goes Mobile: Obstacles and Opportunities for Doctors

Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both…

150 150 Rob Lovitt

Should Doctors Respond to Online Reviews?

When it comes to social media, you probably already know how important it is to listen to online conversations about you and your practice. But have you given much thought…

150 150 Rob Lovitt

Turn Facebook Likes into Visits to your Practice Website

 If you asked seven social media consultants what a Facebook “like” is worth, you’d probably get seven different answers. What most neglect to say is that, in and of itself,…