For cosmetic surgeons, “celebrity status” carries both rewards and a responsibility to maintain professional standards (photo by Kyle Monahan via flickr). By Maureen Francisco Once upon a time, aesthetic professionals…
How many emails do you get a day? 50? 100? Whatever the actual number, chances are you get so many that you make the decision whether to read them or…
Doctors who make the commitment to social healthcare lay the foundation for ongoing relationships (photo by buddawiggi via flickr). Content, conversations, channels and code of conduct. As noted in previous…
Doctors who create a formal Code of Conduct for social media interaction protect patients — and their practices. (Photo by bobbi vie via flickr.) No doubt, you’ve heard the horror…
Unless you’ve been living in a cave, you no doubt know that Google is the world’s largest search engine. But do you know which one is No. 2? (Hint: It’s…
In social media, choosing the right channel for your message is essential for successful marketing (photo by espensorvik via flickr). When it comes to social media, all platforms are not…
According to legend, the late bank robber Willie Sutton once answered a reporter’s question of “Why do you rob banks?” with the now-famous rejoinder “Because that’s where the money is.”…
Encouraging patients to share their entire aesthetic journey with others provides more value for doctors than traditional post-procedure reviews. (Photo by Brian Smithson via flickr.) At RealSelf, we often hear…
Doctors who share their expertise engage attract engaged consumers (photo by krossbow via flickr) As the owner of a small business, you’ve probably heard of the 4 Ps of marketing:…
So many social networks, so little return for your efforts. If you ever needed proof that marketing your practice via the major social networks isn’t worth the time you spend…
With well-thought-out responses and respect for patient privacy, doctors can answer questions online without fear. (Photo by Life Mental Health via flickr) With hundreds of thousands of doctor answers, RealSelf…
ASAPS just released stats for 2012 and our team at RealSelf was excited to see the inclusion of the RealSelf Worth It Ratings, which speak broadly to patient satisfaction with…
More than 10 million procedures, consumer expenditures approaching $11 billion and a whole lot of satisfied patients. Those are among the key findings to be found in a just-released report…
Perhaps you heard the little news item earlier this week that the Dow topped the high it set in 2007 when it closed at 14,253 on Tuesday. Needless to say,…
Photo by Alan Cleaver via flickr After a full day of consults, surgeries and staff meetings, you could be forgiven for thinking that adding more to your workload by maintaining…
Photo by birgerking via flickr As the world’s largest social network, Facebook is all about connecting people with one another. Unfortunately, for small businesses, including cosmetic surgery practices, it’s often…
The Web is a wonderful thing. It puts a wealth of information at consumers’ fingertips, introduces you to potential patients from around the world and can prompt them to contact…
Photo by miggslives via flickr Remember the old saying, a picture is worth a thousand words? These days, a good photo may be worth a lot more than that, especially…
To the uninitiated, the intricacies of Internet marketing can be a confusing alphabet soup of unfamiliar acronyms. SEO? PPC? Chances are you already know that they stand for search engine…
