Here at RealSelf, we spend a lot of time talking about doctor reviews but traditional reviews actually play a very small role in our user community. Truth is, when most…
If you’re among the socially savvy aesthetic professionals who recognize that amassing thousands of fans or followers is of little value, congratulations on avoiding one of the most common mistakes…
RealSelf has received questions about the unauthorized use of RealSelf.com’s name in a mass marketing email campaign from a company called Relevant Doctor. See sample below. Be aware that RealSelf…
Google a doctor, as in “Dr. Steven Teitelbaum”, and watch Google’s suggestion feature: Google Suggests Dr Reviews Because It Gets Clicked! Try this on your name, and you’ll likely see…
No, that’s not a typo. According to a recent eye-tracking study conducted at the Missouri University of Science and Technology, visitors to a website take just two-tenths of a second…
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it into the top 500. Mail that’s fun to open: our Inc. 500 award Rather than…
If a picture is worth a thousand words, what sort of value do you suppose a video has? To get an idea, take a look at the example below. Created…
Tummy tucks — they’re not just for women anymore. They never were, of course, but according to the RealSelf Buzz Index, they’re becoming an increasingly hot topic among men, as…
As the interplay between search and social continues to evolve, so too do the parameters and perceived value of search engine optimization. But instead of debating whether or not search…
To hear some news reports tell it, you could be forgiven for thinking that Olympic gymnast Gabby Douglas won the team gold all by herself, Carmelita Jeter had no teammates…
When it comes to building a relationship with prospective patients, the Internet can be a double-edged sword. On the one hand, it allows doctors to reach far more potential patients…
“Trust me, I’m a doctor.” If you’ve ever seen the phrase on a t-shirt or bumper sticker, you know it’s often offered up with tongue planted firmly in cheek. But…
Have you ever looked at your practice website on a mobile phone? If you haven’t, you probably should because it’s a safe bet that that’s exactly how consumers are going…
If you’ve been noticing fewer clicks on your box and banner ads, it may have nothing to do with your keywords, your ad copy or your budget. It may be…
Your practice website called — it misses you and wants you back. We know, it can be hard to focus on maintaining and updating your website when it’s so easy…
It should come as no surprise that shopping — whether it’s for cameras, cars or cosmetic procedures — is becoming an increasingly social experience. In fact, according to a recent…
The most common advertising request we get from device makers and pharma companies (well, actually, their agencies) is the traditional banner or box ad. We try to talk them out…
It goes without saying that patients aren’t robots, yet many doctors have ended up with their marketing budget dedicated to trying to win over the Google robot using “SEO” tactics,…
Friends don’t let friends get cosmetic surgery from doctors they don’t approve of. I know, it sounds silly but it’s really just another way of saying that word of mouth…
No doubt you’ve heard the phrase “everyone’s a critic.” It’s concise, albeit a bit condescending and, in an era when anyone can post an online review about anything, a fact…
