As a self-described digital analyst and futurist, Brian Solis has made a career of studying the effects of social media on business and the culture. A successful blogger, principal at…

If you think of your practice website as your digital storefront, have you ever wondered why more customers aren’t “knocking on your door? It may be because they’re all hanging…

You don’t have to have an advanced degree in computer science to know that online communities have empowered consumers to an unprecedented degree. But did you realize they also offer…

What’s the difference between companies that are socially engaged with their customers and ones that aren’t? On average, the former realize a return on investment (ROI) that’s more than four…

Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both…

When it comes to social media, you probably already know how important it is to listen to online conversations about you and your practice. But have you given much thought…

 If you asked seven social media consultants what a Facebook “like” is worth, you’d probably get seven different answers. What most neglect to say is that, in and of itself,…

What do doctors and surgeons have in common with mechanics, financial planners and real estate agents? According to a new report from AT&T Interactive, they’re all in the top 5…

Websites, blogs, email, social networks — with so many platforms clamoring for your time and attention, you may find yourself wondering if there’s one medium that’s better than the rest.…

If you’ve found yourself questioning the value of the ads you buy in local magazines, the Yellow Pages and other paid media outlets, you’re not alone. Turns out consumers’ trust…

The Internet has reinvented the way people shop for everything from music to Mommy Makeovers. Empowered, in large part, by social media, people no longer take a direct route from…

People are talking online and, apparently, Google is listening. No, not an evil eavesdropping way, but rather, in terms of determining search rankings. Instead of relying solely on traditional SEO…

If you’ve ever considered doing a Groupon or other daily-discount offer, you already know that it can do some serious damage to your bottom line. That’s because such sites typically…

As we’ve discussed, Internet patient leads are different than word-of-mouth leads and they require a certain amount of nurturing. Unfortunately, even when you manage them meticulously, some won’t convert, a…

If your vision of online shoppers consists of socially savvy women comparing prices, reading online reviews and chatting with friends, you may need to rethink that image. Those shoppers could…

It’s one of the ironies of the socially-connected, Internet-driven times we live in: Aesthetic consumers may take months or years to decide on a procedure but when they send an…

Being Helpful. Image: http://www.flickr.com/photos/mance Companies emerging as successful are often those that are the most human.–Peter Merholz A key step a doctor can take to humanize their organization –and develop a personal…