It’s December 2012 — do you know where your Internet prospects are (coming from)? Unfortunately, too many doctors don’t, relying instead on a superficial look at their website analytics to…
“Women are from Nordstrom, men are from Sears.” It’s a bit of a cliché but like most clichés, it also contains a large kernel of truth: The sexes shop differently…
The Engagement Marketing Cycle – © Constant Contact Inc. If you’re like most doctors, you probably spend more time thinking about how to get clients in the door than you…
Nexus 4s, iPhone 5s and Lumia 920s. Surfaces, Xperias and iPad Minis. With Christmas right around the corner and new devices crowding store shelves, it’s safe to say that the…
Now that Facebook has topped 1 billion users, its reputation as “the place you have to be” in social media might appear to be stronger than ever. After all, when…
Doctors who understand that utilizing both in tandem is a winning strategy in the rapidly changing arena of Internet marketing. That’s the gist of the following infographic from MDG Advertising.…
Every day millions of people go online, surf from website to website and ultimately book… a hotel room. What’s that got to do with cosmetic surgery? More than you might…
In San Diego, a middle-aged woman wonders about the use of anesthesia for permanent makeup procedures, prompting responses from several doctors. In Ohio, a young woman wants to get an…
TMI. Let’s face it, in a world where Kim Kardashian tweets her every thought, sharing Too Much Information is becoming a national pastime. That’s fine if you’re a reality TV…
Big-screen TVs for a few hundred bucks, designer hand bags at half-price and children’s toys for cheap, cheap, cheap. With Black Friday and Cyber Monday right around the corner, it’s…
Look around your waiting room these days and you might notice something surprising: More of your patients are sporting beards, baritone voices and well-developed biceps. In other words, they’re men…
As business manager for David B. Reath, MD, a plastic surgeon in Knoxville, Tennessee, Lisa Reath has heard all the reasons doctors offer for not embracing blogging, social media and…
Lisa Reath David B. Reath, M.D. If you’ve been reading this blog for a while, you’ve probably heard us…
If you’ve been having some difficulty building an online audience for your practice, we’d like to offer a simple, one-word suggestion. Stop. The fact is that the people you want…
If you’ve ever Googled your name and been surprised at what comes up, you’re probably not alone. According to the folks at BrandYourself.com, 1 billion names are searched on Google…
It’s almost 2013: Do you know where your Internet marketing plan is? If not, you should probably start thinking about it as next year and the years to come promise…
Imagine a new patient walking into your practice for the first time only to find themselves ignored, treated rudely or hit with the hard sell right off the bat. There’s…
When you consider that more than 144 billion emails get sent every day, it’s not hard to imagine that many people’s “reading” ritual sounds something like this: Click, delete. Click, delete.…
As an aesthetic professional, you already know that your reputation is invaluable in terms of maintaining patient satisfaction and engendering trust among non-patients considering cosmetic surgery. Turns out it can…
If you’ve ever found yourself feeling overwhelmed by the demands of your social media marketing efforts, you’re not alone. Turns out many small business owners feel the same way. Consider…
