A medical practice should embrace online reviews because they offer a trove of important service feedback. Ryan Miller from Etna Interactive offered this advice at the recent Vegas multispecialty conference, with specific reference…

As the world grows increasingly social, it’s only natural that search engines are taking social conversations into account. Known as “social signals,” these online actions — Facebook shares, Twitter retweets…

Doctors need to hear this often, because I still see them spending far too many marketing dollars on magazine ads and listings in web directories: the path to good web…

I’ve always believed that if you put in the work, the results will come. It was certainly true for the man who said that — basketball great Michael Jordan —…

Ad·vo·cate: to speak or write in support of; be in favor of. As an aesthetic professional, you are, of course, an advocate for cosmetic surgery but there’s no reason you…

Patient privacy. Professional ethics. The occasional horror story about a medical professional sharing patient information online. It’s no wonder some doctors believe they can’t respond to online reviews, a belief…

Plastic surgeons often state it: “Most of my patients are Baby Boomers or older, why should I bother with social media?” The obvious answer is that social media is no…

When you envision social media, what do you see? A place where people can communicate with others about their interests, activities and experiences? A venue where you can interact with…

Psychologists doing Botox, oral surgeons doing breast reductions and consumers turning to social media for aesthetic advice from perfect strangers. It’s enough to make a doctor wonder why he or…

After a full day of procedures and consultations, do you really want to sit down and write a blog post or press release about cosmetic surgery? Probably not but the…

Perhaps you’ve heard the news that a certain social network is going public, a move that promises to raise as much as $16 billion, boost its hoodie-wearing founder’s net worth…

As a self-described digital analyst and futurist, Brian Solis has made a career of studying the effects of social media on business and the culture. A successful blogger, principal at…

If you think of your practice website as your digital storefront, have you ever wondered why more customers aren’t “knocking on your door? It may be because they’re all hanging…

You don’t have to have an advanced degree in computer science to know that online communities have empowered consumers to an unprecedented degree. But did you realize they also offer…

What’s the difference between companies that are socially engaged with their customers and ones that aren’t? On average, the former realize a return on investment (ROI) that’s more than four…

Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both…

When it comes to social media, you probably already know how important it is to listen to online conversations about you and your practice. But have you given much thought…

 If you asked seven social media consultants what a Facebook “like” is worth, you’d probably get seven different answers. What most neglect to say is that, in and of itself,…