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Infographic Friday: Is Your Practice Website Fast Enough?

Patience, they say, is a virtue — unless, that is, you’re a consumer searching the web. In today’s hyper-kinetic, always-on society, people expect speedy results from their Internet activities. And,…

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Doctors and Online Reviews: The Rest of the Story

If you’ve ever been interviewed by a newspaper reporter or broadcast journalist, you’ve probably experienced the dismay of seeing your in-depth, informative and comprehensive conversation reduced to a one-liner or…

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Doctors Who Wait for the “Moment of Truth” May Be too Late

There comes a time in every aesthetic consumer’s decision journey where they take a deep breath, determine they’re ready to proceed and decide which doctor they’re going to entrust with…

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Buzz Index: After Braces, Patients Love to Grin and Bare ‘Em

Maybe it’s all those politicians smiling for the cameras or the models and movie stars sporting big grins at the newsstand — whatever the reason, a lot of aesthetic consumers…

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Infographic Friday: Why Facebook Just Doesn’t Cut It

With nearly a billion people now on Facebook, it’s not surprising that some doctors think all they have to do is create a brand page and the world will beat…

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Does Your Internet Marketing Need a Facelift?

As an aesthetic professional, you obviously spend a lot of time helping people look their best. Botox to erase wrinkles, Cellulaze to reduce cellulite, Vaser lipo to zap fat, etc.…

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Teens Turn to Cosmetic Surgery to Combat Harassment

School may be back in session but that doesn’t mean you won’t be seeing young patients in your office in the coming months. According to a recent survey of the…

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Doctors Should Use Personal Stories to Complement their Professional Expertise

We were talking the other day about how doctors should approach online reviews, not as critiques, but as stories that patients tell as a way to share their aesthetic experiences.…

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Patient Stories Make for Great Doctor Reviews

Here at RealSelf, we spend a lot of time talking about doctor reviews but traditional reviews actually play a very small role in our user community. Truth is, when most…

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Tweeting Doctors Should Focus on Real Patients, not Fake Followers

If you’re among the socially savvy aesthetic professionals who recognize that amassing thousands of fans or followers is of little value, congratulations on avoiding one of the most common mistakes…

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Microsoft Touch Windows 8 Email from Relevant Doctor (relevantdoctor.com)

RealSelf has received questions about the unauthorized use of RealSelf.com’s name in a mass marketing email campaign from a company called Relevant Doctor. See sample below. Be aware that RealSelf…

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Doctor Websites Get More Traffic By Adding Patient Reviews [Reputation Management Tip]

Google a doctor, as in “Dr. Steven Teitelbaum”, and watch Google’s suggestion feature: Google Suggests Dr Reviews Because It Gets Clicked! Try this on your name, and you’ll likely see…

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When It Comes to your Practice Website, the Eyes Have It

No, that’s not a typo. According to a recent eye-tracking study conducted at the Missouri University of Science and Technology, visitors to a website take just two-tenths of a second…

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7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it into the top 500. Mail that’s fun to open: our Inc. 500 award Rather than…

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Convert Visitors to Your Practice Website into Clients through Video

If a picture is worth a thousand words, what sort of value do you suppose a video has? To get an idea, take a look at the example below. Created…

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RealSelf Buzz Index: Interest in Male Tummy Tucks Is on the Rise

Tummy tucks — they’re not just for women anymore. They never were, of course, but according to the RealSelf Buzz Index, they’re becoming an  increasingly hot topic among men, as…

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Patients Are Searching for Answers, Inspiration and Doctors Who Educate

As the interplay between search and social continues to evolve, so too do the parameters and perceived value of search engine optimization. But instead of debating whether or not search…

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Smart Doctors Don’t Buy into the “Last Click Wins” Myth

To hear some news reports tell it, you could be forgiven for thinking that Olympic gymnast Gabby Douglas won the team gold all by herself, Carmelita Jeter had no teammates…

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Doctors and Patient Trust: Build It and They Will Come, Part II

When it comes to building a relationship with prospective patients, the Internet can be a double-edged sword. On the one hand, it allows doctors to reach far more potential patients…

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Doctors and Patient Trust: Build It and They Will Come, Part I

“Trust me, I’m a doctor.” If you’ve ever seen the phrase on a t-shirt or bumper sticker, you know it’s often offered up with tongue planted firmly in cheek. But…