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Infographic Friday: Allocating Internet Resources? Appropriate Attribution Is the Answer

It’s December 2012 — do you know where your Internet prospects are (coming from)? Unfortunately, too many doctors don’t, relying instead on a superficial look at their website analytics to…

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10 Tips: Marketing to Women Means Less Talking, More Listening

“Women are from Nordstrom, men are from Sears.” It’s a bit of a cliché but like most clichés, it also contains a large kernel of truth: The sexes shop differently…

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Create a Circle of Engagement in 3 Steps

The Engagement Marketing Cycle – © Constant Contact Inc. If you’re like most doctors, you probably spend more time thinking about how to get clients in the door than you…

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Infographic Friday: As PC Sales Dwindle, Going Mobile is Good for Business

Nexus 4s, iPhone 5s and Lumia 920s. Surfaces, Xperias and iPad Minis. With Christmas right around the corner and new devices crowding store shelves, it’s safe to say that the…

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Facebook’s declining reach poses a dilemma for doctors

Now that Facebook has topped 1 billion users, its reputation as “the place you have to be” in social media might appear to be stronger than ever. After all, when…

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Infographic Friday: Search vs. Social. And the Winner Is…

Doctors who understand that utilizing both in tandem is a winning strategy in the rapidly changing arena of Internet marketing. That’s the gist of the following infographic from MDG Advertising.…

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4 Things Doctors Can Learn from the Hotel Industry

Every day millions of people go online, surf from website to website and ultimately book… a hotel room. What’s that got to do with cosmetic surgery? More than you might…

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Buzz Index: Aesthetic Consumers Want More Permanent Makeup, Fewer Tattoos

In San Diego, a middle-aged woman wonders about the use of anesthesia for permanent makeup procedures, prompting responses from several doctors. In Ohio, a young woman wants to get an…

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5 Ways to Protect Patient Privacy (Yet Still Promote Your Practice)

TMI. Let’s face it, in a world where Kim Kardashian tweets her every thought, sharing Too Much Information is becoming a national pastime. That’s fine if you’re a reality TV…

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Aesthetic Consumers Like Reviews, Board-certified Doctors and Enough Time to Decide

Big-screen TVs for a few hundred bucks, designer hand bags at half-price and children’s toys for cheap, cheap, cheap. With Black Friday and Cyber Monday right around the corner, it’s…

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Infographic Friday: Men Represent a Small but Growing Market for Doctors

Look around your waiting room these days and you might notice something surprising: More of your patients are sporting beards, baritone voices and well-developed biceps. In other words, they’re men…

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Doctors Who Create Great Content Reap Multiple Benefits, Part II

As business manager for David B. Reath, MD, a plastic surgeon in Knoxville, Tennessee, Lisa Reath has heard all the reasons doctors offer for not embracing blogging, social media and…

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Doctors Who Create Great Content Reap Multiple Benefits

Lisa Reath David B. Reath, M.D.                       If you’ve been reading this blog for a while, you’ve probably heard us…

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Smart Doctors Think Community, not Audience

If you’ve been having some difficulty building an online audience for your practice, we’d like to offer a simple, one-word suggestion. Stop. The fact is that the people you want…

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Infographic Friday: How to Win the Google Name Game

If you’ve ever Googled your name and been surprised at what comes up, you’re probably not alone. According to the folks at BrandYourself.com, 1 billion names are searched on Google…

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Internet Marketing: Experts Offer Insights in Latest ASAPS Webinar

It’s almost 2013: Do you know where your Internet marketing plan is? If not, you should probably start thinking about it as next year and the years to come promise…

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Build Your Email Subscriber List with a Well-written Welcome Message

Imagine a new patient walking into your practice for the first time only to find themselves ignored, treated rudely or hit with the hard sell right off the bat. There’s…

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5 Questions to Ask Your Email Marketing Team

When you consider that more than 144 billion emails get sent every day, it’s not hard to imagine that many people’s “reading” ritual sounds something like this: Click, delete. Click, delete.…

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Google’s Author Rank: Reputation Management Meets Search Results

As an aesthetic professional, you already know that your reputation is invaluable in terms of maintaining patient satisfaction and engendering trust among non-patients considering cosmetic surgery. Turns out it can…

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Infographic Friday: Social Media and Small Businesses — Do You Measure Up?

If you’ve ever found yourself feeling overwhelmed by the demands of your social media marketing efforts, you’re not alone. Turns out many small business owners feel the same way. Consider…