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5 Ways Doctors Can Develop a Strategic Social Media Presence

As a self-described digital analyst and futurist, Brian Solis has made a career of studying the effects of social media on business and the culture. A successful blogger, principal at…

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Doctor Seeking Patients? Hint: They’re in Online Communities

If you think of your practice website as your digital storefront, have you ever wondered why more customers aren’t “knocking on your door? It may be because they’re all hanging…

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For Doctors, It’s not just Social Media, It’s Social Business

You don’t have to have an advanced degree in computer science to know that online communities have empowered consumers to an unprecedented degree. But did you realize they also offer…

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Social Engagement Can Help Doctors Grow their Practice and Counter Bad Reviews

What’s the difference between companies that are socially engaged with their customers and ones that aren’t? On average, the former realize a return on investment (ROI) that’s more than four…

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Email Goes Mobile: Obstacles and Opportunities for Doctors

Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both…

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Should Doctors Respond to Online Reviews?

When it comes to social media, you probably already know how important it is to listen to online conversations about you and your practice. But have you given much thought…

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Turn Facebook Likes into Visits to your Practice Website

 If you asked seven social media consultants what a Facebook “like” is worth, you’d probably get seven different answers. What most neglect to say is that, in and of itself,…

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Doctors Should Tap into Local Search to Promote Their Practice

What do doctors and surgeons have in common with mechanics, financial planners and real estate agents? According to a new report from AT&T Interactive, they’re all in the top 5…

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Blog, Email or Social — For Doctors, It’s the Content that Counts

Websites, blogs, email, social networks — with so many platforms clamoring for your time and attention, you may find yourself wondering if there’s one medium that’s better than the rest.…

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For Aesthetic Doctors, Earned Media is a Very Good Deal

If you’ve found yourself questioning the value of the ads you buy in local magazines, the Yellow Pages and other paid media outlets, you’re not alone. Turns out consumers’ trust…

mind the gap in patient expectations
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Patient Reviews: Threat or Opportunity?

“Social media now exposes the gap between what companies promise and what they actually deliver.” Jack Mackey, VP, Service Management Group Minding the Gap Whether in retail shops or cosmetic…

academic plastic surgery
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Interview: Dr. Richard Rand on Social Media as a Teaching Tool

As the owner of Northwest Center for Aesthetic Plastic Surgery in Bellevue, Wash., Richard Rand, M.D., backs up his professional expertise with an educational resume that includes medical school at…

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Consumers’ “Social Journeys” Offer Insights for Aesthetic Professionals

The Internet has reinvented the way people shop for everything from music to Mommy Makeovers. Empowered, in large part, by social media, people no longer take a direct route from…

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Doctors Need to Tune into Social Signals for SEO

People are talking online and, apparently, Google is listening. No, not an evil eavesdropping way, but rather, in terms of determining search rankings. Instead of relying solely on traditional SEO…

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Groupon’s Hidden Cost: Your Reputation?

If you’ve ever considered doing a Groupon or other daily-discount offer, you already know that it can do some serious damage to your bottom line. That’s because such sites typically…

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When Doctors Should Sweat the Small Stuff – Nurturing Patient Internet Leads (Part III)

As we’ve discussed, Internet patient leads are different than word-of-mouth leads and they require a certain amount of nurturing. Unfortunately, even when you manage them meticulously, some won’t convert, a…

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Marketing Plastic Surgery to Men: They’re Social Shoppers Too

If your vision of online shoppers consists of socially savvy women comparing prices, reading online reviews and chatting with friends, you may need to rethink that image. Those shoppers could…

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Doctors Who Snooze, Lose (Nurturing Internet Leads, Part II)

It’s one of the ironies of the socially-connected, Internet-driven times we live in: Aesthetic consumers may take months or years to decide on a procedure but when they send an…

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Patients Are Rarely Complainers Online

With countless sites allowing a doctor to get rated anonymously, it’s easy for a physician to conclude the web is against them, and filled with negative posts and bad mouthing.…

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Be Relatable and Helpful: The Social Media Agenda for Plastic Surgeons and Doctors

Being Helpful. Image: http://www.flickr.com/photos/mance Companies emerging as successful are often those that are the most human.–Peter Merholz A key step a doctor can take to humanize their organization –and develop a personal…