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Doctors Should Use Personal Stories to Complement their Professional Expertise

We were talking the other day about how doctors should approach online reviews, not as critiques, but as stories that patients tell as a way to share their aesthetic experiences.…

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Patient Stories Make for Great Doctor Reviews

Here at RealSelf, we spend a lot of time talking about doctor reviews but traditional reviews actually play a very small role in our user community. Truth is, when most…

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Tweeting Doctors Should Focus on Real Patients, not Fake Followers

If you’re among the socially savvy aesthetic professionals who recognize that amassing thousands of fans or followers is of little value, congratulations on avoiding one of the most common mistakes…

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Microsoft Touch Windows 8 Email from Relevant Doctor (relevantdoctor.com)

RealSelf has received questions about the unauthorized use of RealSelf.com’s name in a mass marketing email campaign from a company called Relevant Doctor. See sample below. Be aware that RealSelf…

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Doctor Websites Get More Traffic By Adding Patient Reviews [Reputation Management Tip]

Google a doctor, as in “Dr. Steven Teitelbaum”, and watch Google’s suggestion feature: Google Suggests Dr Reviews Because It Gets Clicked! Try this on your name, and you’ll likely see…

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When It Comes to your Practice Website, the Eyes Have It

No, that’s not a typo. According to a recent eye-tracking study conducted at the Missouri University of Science and Technology, visitors to a website take just two-tenths of a second…

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7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it into the top 500. Mail that’s fun to open: our Inc. 500 award Rather than…

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Convert Visitors to Your Practice Website into Clients through Video

If a picture is worth a thousand words, what sort of value do you suppose a video has? To get an idea, take a look at the example below. Created…

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RealSelf Buzz Index: Interest in Male Tummy Tucks Is on the Rise

Tummy tucks — they’re not just for women anymore. They never were, of course, but according to the RealSelf Buzz Index, they’re becoming an  increasingly hot topic among men, as…

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Patients Are Searching for Answers, Inspiration and Doctors Who Educate

As the interplay between search and social continues to evolve, so too do the parameters and perceived value of search engine optimization. But instead of debating whether or not search…

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Smart Doctors Don’t Buy into the “Last Click Wins” Myth

To hear some news reports tell it, you could be forgiven for thinking that Olympic gymnast Gabby Douglas won the team gold all by herself, Carmelita Jeter had no teammates…

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Doctors and Patient Trust: Build It and They Will Come, Part II

When it comes to building a relationship with prospective patients, the Internet can be a double-edged sword. On the one hand, it allows doctors to reach far more potential patients…

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Doctors and Patient Trust: Build It and They Will Come, Part I

“Trust me, I’m a doctor.” If you’ve ever seen the phrase on a t-shirt or bumper sticker, you know it’s often offered up with tongue planted firmly in cheek. But…

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Doctors and Mobile Shoppers: Is Your Practice Website Open for Business?

Have you ever looked at your practice website on a mobile phone? If you haven’t, you probably should because it’s a safe bet that that’s exactly how consumers are going…

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For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness

If you’ve been noticing fewer clicks on your box and banner ads, it may have nothing to do with your keywords, your ad copy or your budget. It may be…

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Want Fans? Use Facebook. Want Patients? Think Practice Website

Your practice website called — it misses you and wants you back. We know, it can be hard to focus on maintaining and updating your website when it’s so easy…

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Social Shoppers Offer Opportunities for Doctors Who Understand Their Needs

It should come as no surprise that shopping — whether it’s for cameras, cars or cosmetic procedures — is becoming an increasingly social experience. In fact, according to a recent…

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Aesthetic Medical Devices and Pharma Need to Embrace Social Advertising

The most common advertising request we get from device makers and pharma companies (well, actually, their agencies) is the traditional banner or box ad. We try to talk them out…

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Patient-Centric Marketing: A New Old Concept

It  goes without saying that patients aren’t robots, yet many doctors have ended up with their marketing budget dedicated to trying to win over the Google robot using “SEO” tactics,…

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For Doctors, One Brand Advocate is Worth a Thousand “Likes”

Friends don’t let friends get cosmetic surgery from doctors they don’t approve of. I know, it sounds silly but it’s really just another way of saying that word of mouth…