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Post-op Texting Offers New Tool for Busy Doctors

Is it ok 2 txt yr patients? For doctors hoping to remain relevant with today’s digitally driven consumers, the answer is a definitive “yes.” Texting is not only a convenient and increasingly popular…

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Cosmetic Surgery and Organic Search: For Both, It’s the Results that Count

It’s often said that rank has its privileges — and nowhere is that more true than in the results Web users see when they conduct online searches. Simply put, when…

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Moms Seek Support (and Makeovers) via Social Media

Doctors who view social media as an unimportant outlet for bored Facebookers and tweeting teens may be missing out on a demographic that can make or break their practice: When…

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Doctors Seeking Lasting Results Won’t Find Them on Facebook

If you’ve been wondering why your Facebook posts haven’t been generating much interest, a new study may have the answer. Turns out that marketing content posted on the world’s largest…

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Embrace Online Feedback To Deliver Better Medical Services

A medical practice should embrace online reviews because they offer a trove of important service feedback. Ryan Miller from Etna Interactive offered this advice at the recent Vegas multispecialty conference, with specific reference…

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New Analytic Tools Let Doctors Calculate the Value of Social Conversations

As the world grows increasingly social, it’s only natural that search engines are taking social conversations into account. Known as “social signals,” these online actions — Facebook shares, Twitter retweets…

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Less Advertising, More Content Marketing

Doctors need to hear this often, because I still see them spending far too many marketing dollars on magazine ads and listings in web directories: the path to good web…

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The ROI of Content Marketing: A Winning Strategy for Doctors

I’ve always believed that if you put in the work, the results will come. It was certainly true for the man who said that — basketball great Michael Jordan —…

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Doctors Should Enlist “Brand Advocates” to Promote their Practice

Ad·vo·cate: to speak or write in support of; be in favor of. As an aesthetic professional, you are, of course, an advocate for cosmetic surgery but there’s no reason you…

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Doctors Can — and Should — Respond to Online Reviews

Patient privacy. Professional ethics. The occasional horror story about a medical professional sharing patient information online. It’s no wonder some doctors believe they can’t respond to online reviews, a belief…

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Today’s Highly Social Millennials Are Tomorrow’s Cosmetic Surgery Patients

Plastic surgeons often state it: “Most of my patients are Baby Boomers or older, why should I bother with social media?” The obvious answer is that social media is no…

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As Customer Service Goes Social, Doctors and Patients Benefit

When you envision social media, what do you see? A place where people can communicate with others about their interests, activities and experiences? A venue where you can interact with…

inbound marketing along the patients journey
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From the Consumer Journey to Your Practice Website [Infographic]

Needless to say, we at MediBeauty.biz and RealSelf.com are firm believers in the power of social media. Why? Because no other medium is as powerful in facilitating the “decision journey”…

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Top Trends in Cosmetic Surgery Revealed by New Report

According to the latest trend report from RealSelf.com, consumer interest in CoolSculpting, Cellulaze and Mommy Makeovers is on the rise. Consider the numbers gleaned from analyzing the millions of searches…

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New Research Shows Patients Prefer Board-Certified Cosmetic Specialists

Psychologists doing Botox, oral surgeons doing breast reductions and consumers turning to social media for aesthetic advice from perfect strangers. It’s enough to make a doctor wonder why he or…

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Blogging Doctors Should Repurpose Content, not Reinvent the Wheel

After a full day of procedures and consultations, do you really want to sit down and write a blog post or press release about cosmetic surgery? Probably not but the…

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The Future of Facebook: Doctors Will Need to Be “Social by Design”

Perhaps you’ve heard the news that a certain social network is going public, a move that promises to raise as much as $16 billion, boost its hoodie-wearing founder’s net worth…

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5 Ways Doctors Can Develop a Strategic Social Media Presence

As a self-described digital analyst and futurist, Brian Solis has made a career of studying the effects of social media on business and the culture. A successful blogger, principal at…

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Doctor Seeking Patients? Hint: They’re in Online Communities

If you think of your practice website as your digital storefront, have you ever wondered why more customers aren’t “knocking on your door? It may be because they’re all hanging…

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For Doctors, It’s not just Social Media, It’s Social Business

You don’t have to have an advanced degree in computer science to know that online communities have empowered consumers to an unprecedented degree. But did you realize they also offer…