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New Statistics Confirm Cosmetic Surgery Is a Leading Economic Indicator

What do home sales, car sales and cosmetic surgery procedures have in common? According to new statistics from the American Society of Plastic Surgeons (ASPS), all experienced respectable growth last…

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Claim your Google+ Profile for Increased Credibility and Better Search Rank

If you’re a socially savvy doctor, you probably already have a Facebook page and, perhaps, a Twitter feed or some photos up on Pinterest. Claimed your Google+ profile yet? If…

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Infographic Friday: Aesthetic Procedures through the Ages

It’s often said that true beauty is ageless but, let’s face it, we could all use a little help as the years add up. Likewise, as this infographic from the…

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Should Cosmetic Surgeons Post their Prices Online?

As we’ve noted before, aesthetic consumers are smart, social and increasingly analytical when it comes to making decisions about procedures and providers. In fact, thanks to the abundance of information…

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The Future of Healthcare Marketing: 4 Trends to Watch this Year

Wondering what the coming year portends in terms of marketing your practice? The folks at healthcare marketing agency Franklin Street have given it some serious thought and identified four trends…

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Infographic Friday: Are You a Good Friend on Facebook?

With more than a billion users, Facebook is many things: A messaging service for keeping up with friends and family. A place to share photos and funny videos. A way…

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Paging Dr. Google: Search Still Matters for Patients and Doctors (but Social Does, too)

Source: Pew Internet and American Life Project You don’t have to be a software engineer to realize that millions of people turn to the Internet every day to research products,…

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4 More Takeaways from Nielsen’s Latest Social Media Report

When it comes to tracking consumers’ views on media — traditional, social or otherwise — few companies have a better handle on the current state of affairs than the longtime…

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Infographic Friday: Make Your Emails Impossible to Ignore

When it comes to researching a procedure and choosing a doctor, aesthetic consumers can take months or even years to make a decision. When it comes to receiving emails from…

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Is Cosmetic Surgery Getting Commoditized?

Petroleum products. Precious metals. Plastic surgery? Technically speaking, only two of the above can be considered commodities but sometimes it can be hard to tell which two. Between industry developments,…

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Positive Outcome: Nielsen Report Highlights the Bright Side of Social Media

  Why do consumers participate in social media? To hear some doctors tell it, they do so mostly to grouse and gripe but the reality is that the majority of…

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3 Steps to Social Media Management and Measurement

Source: Adobe/Econsultancy At RealSelf, we often talk of taking a three-step, Crawl-Walk-Run approach to engaging with online consumers through social media. As CEO Tom  Seery explains, Most doctors are at…

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Aesthetic Consumers Are Smart, Social and Increasingly Analytical

It’s often said that a little knowledge is a dangerous thing but that’s not a problem for today’s consumers. According to a new report from IBM, consumers are not only…

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Infographic Friday: Content + Context = Smart Internet Marketing

You’ve probably heard marketers use the phrase “content is king” but what does it really mean? In the simplest terms, it means that providing content — words, images, video, etc.…

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What’s the ROI of Social Media? Erik Qualman Has the Answer

As the brains behind the concept of Socialnomics, Erik Qualman is an author, speaker and all-around smart guy when it comes to social media. He also makes some of the…

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Aesthetic Consumers Choose Doctors Who Respond to Online Inquiries

Funny thing about the Internet: despite its undeniable ability to supplant face-to-face contact, the people who use it still take their interactions on it very personally. In fact, when you…

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Infographic Friday: Who Ya Gonna Trust? Peer Recommendations Rule the Influence Roost

Forget banner ads, billboards and the bevy of celebrities touting brands of every type. When it comes to influence, as in who people listen to when researching products and services,…

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New Report Highlights 2012’s Hottest Trends in Plastic Surgery

  Less cellulite and a more shapely rear. It’s not surprising, perhaps, that better thighs and butts are atop many aesthetic consumers’ wish lists but new data puts some hard…

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Buzz Index: A New Year, A New Body?

Photos courtesy of Dr. Mary Lee Peters, MD Maybe it’s the time of year. At a time when millions of people resolve to lose a little weight, those who have…

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Infographic Friday: Social Health Care Is Set to Soar

With 2012 now in the history books and 2013 just a few days old, it’s only natural to look to the future and contemplate what’s to come. Much, of course,…