150 150 Rob Lovitt

Want new patients? Nurture those Internet Leads

Imagine this scenario: You have a well-designed practice website with appealing design, fresh content and multiple ways for visitors to contact you. When a prospective patient does just that —…

social media post quality - attributes
300 192 Tom Seery

Social Media Posts: 13 Attributes Doctors Need to Consider

We’ve already talked about how quality trumps quantity for SEO-ing your practice website. But what defines “quality” when posting to followers or fans in social media? Professor Sree Sreenivasane from Columbia…

150 150 Rob Lovitt

Patients Take Purchase Decision “Journeys”

They say the longest journey begins with a single step but for consumers considering cosmetic surgery, it’s the steps that follow that may matter most. And for doctors trying to…

150 150 Tom Seery

3 Under-reported Social Media Risks for Doctors

Doctors are taking risks by sitting out of social media Each year I listen in on dozens of practice management sessions at medical conference for plastic surgeons, dermatologists, and facial…

150 150 Rob Lovitt

Doctors and Twitter: Don’t Get Fooled by Vanity Metrics

Lady Gaga has 20 million “little monsters” following her on Twitter; Justin Bieber has 18 million “Beliebers.” As a cosmetic surgery expert with a Twitter account, you should have… little…

150 150 Rob Lovitt

For Hispanics, Social Media and Plastic Surgery Prove Increasingly Popular

Es su práctica médica amigable para los hispanos? If you’re a socially savvy doctor, the question — Is your medical practice friendly to Hispanics? — is not to be taken…

150 150 Rob Lovitt

5 Essential Tips for Email Marketing Your Medical Practice

Email is the technology that Facebook founder Mark Zuckerberg declared as dead. Turns out, à la Mark Twain, reports of email’s death are greatly exaggerated. According to The Radicati Group,…

150 150 Rob Lovitt

“Worth It Ratings” Add Fresh Insights to ASAPS Statistics

The numbers are in: According to just-released figures from ASAPS, more than 9.1 million cosmetic procedures were performed in the U.S. last year, an increase of 1% over the year…

150 150 Rob Lovitt

For Doctors, Ignoring Negative Reviews Is Not an Option

No one likes to see bad reviews about their services but closing your eyes to them is never a good idea. And while some doctors are still hesitant to wade…

150 150 Rob Lovitt

Doctors Risk “Reputation Management” Mismanagement

If you’ve been following this blog, you know that online reviews are here to stay. Unfortunately, the same is true for online reputation management (ORM) companies that claim they can…

150 150 Tom Seery

Forums Beat Facebook and Twitter for Aesthetics Purchase Decision Making

You may think everybody on the Internet spends all their time on Facebook but when it comes to purchasing products and services, that’s not necessarily where they’re hanging out. According…

SEO ranking for doctors requires producing quality content
427 281 Tom Seery

QUALITY: The Key to Your Practice Website Ranking

After years of working on search ranking, your medical practice has likely hired numerous SEO consultants who’ve encouraged you to stuff website pages with important keywords and to generate content for…

150 150 Rob Lovitt

Does Your Practice Website Welcome (or Rebuff) Older Users?

As a successful doctor, you no doubt take great pains to make sure your office provides a warm welcome to prospective patients but have you considered whether your practice website…

150 150 Rob Lovitt

Older Patients Turning to Social Media for Research

Contrary to the common stereotype, social media is not the private domain of the young and short attention-spanned. Increasingly, web-savvy seniors are joining the conversation, a seismic shift that presents…

150 150 Rob Lovitt

Facebook for Doctors: Being Liked Doesn’t Always Add Up

Your patients may Like you on Facebook but that affection may be worth less than you think. Despite the ubiquity of that familiar “thumb’s up” button, research is giving it…

150 150 Rob Lovitt

Cosmetic Surgery Trend: More Informed Patients, Minimally Invasive

Fewer eye lifts, a boom in Botox and more informed — and increasingly Internet-savvy — patients. For doctors trying to keep up with a changing market, those are among the…

150 150 Rob Lovitt

Controversies in Aesthetics—The Patient Speaks in Vegas

Doctors wanting to stay on top of the latest aesthetic trends should make plans to be in Las Vegas June 6–10 for Vegas Cosmetic Surgery 2012. Held at The Bellagio…

Listening to patients Dr. Salemy
425 283 Rob Lovitt

How to Conduct Consultations with Social Media Patients

For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room or even during a consult, but rather, from the moment a potential patient makes contact,…

social media
1024 768 Rob Lovitt

42 Percent Turn to Social Media for Plastic Surgery Research

Social media continues to redefine how consumers find, choose and buy products and services — and plastic surgery is no exception. That’s the major takeaway from a just-released survey from…

150 150 Rob Lovitt

Should Doctors Do Groupon?

It’s one of the biggest Internet sensations in online marketing but is it right for you? “It,” of course, is Groupon, the deal-of-the-day website that provides big discounts to online…