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Doctors Should Tap into Local Search to Promote Their Practice

What do doctors and surgeons have in common with mechanics, financial planners and real estate agents? According to a new report from AT&T Interactive, they’re all in the top 5…

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Blog, Email or Social — For Doctors, It’s the Content that Counts

Websites, blogs, email, social networks — with so many platforms clamoring for your time and attention, you may find yourself wondering if there’s one medium that’s better than the rest.…

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For Aesthetic Doctors, Earned Media is a Very Good Deal

If you’ve found yourself questioning the value of the ads you buy in local magazines, the Yellow Pages and other paid media outlets, you’re not alone. Turns out consumers’ trust…

mind the gap in patient expectations
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Patient Reviews: Threat or Opportunity?

“Social media now exposes the gap between what companies promise and what they actually deliver.” Jack Mackey, VP, Service Management Group Minding the Gap Whether in retail shops or cosmetic…

academic plastic surgery
424 283 Rob Lovitt

Interview: Dr. Richard Rand on Social Media as a Teaching Tool

As the owner of Northwest Center for Aesthetic Plastic Surgery in Bellevue, Wash., Richard Rand, M.D., backs up his professional expertise with an educational resume that includes medical school at…

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Consumers’ “Social Journeys” Offer Insights for Aesthetic Professionals

The Internet has reinvented the way people shop for everything from music to Mommy Makeovers. Empowered, in large part, by social media, people no longer take a direct route from…

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Doctors Need to Tune into Social Signals for SEO

People are talking online and, apparently, Google is listening. No, not an evil eavesdropping way, but rather, in terms of determining search rankings. Instead of relying solely on traditional SEO…

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Groupon’s Hidden Cost: Your Reputation?

If you’ve ever considered doing a Groupon or other daily-discount offer, you already know that it can do some serious damage to your bottom line. That’s because such sites typically…

150 150 Rob Lovitt

When Doctors Should Sweat the Small Stuff – Nurturing Patient Internet Leads (Part III)

As we’ve discussed, Internet patient leads are different than word-of-mouth leads and they require a certain amount of nurturing. Unfortunately, even when you manage them meticulously, some won’t convert, a…

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Marketing Plastic Surgery to Men: They’re Social Shoppers Too

If your vision of online shoppers consists of socially savvy women comparing prices, reading online reviews and chatting with friends, you may need to rethink that image. Those shoppers could…

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Doctors Who Snooze, Lose (Nurturing Internet Leads, Part II)

It’s one of the ironies of the socially-connected, Internet-driven times we live in: Aesthetic consumers may take months or years to decide on a procedure but when they send an…

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Patients Are Rarely Complainers Online

With countless sites allowing a doctor to get rated anonymously, it’s easy for a physician to conclude the web is against them, and filled with negative posts and bad mouthing.…

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Be Relatable and Helpful: The Social Media Agenda for Plastic Surgeons and Doctors

Being Helpful. Image: http://www.flickr.com/photos/mance Companies emerging as successful are often those that are the most human.–Peter Merholz A key step a doctor can take to humanize their organization –and develop a personal…

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Want new patients? Nurture those Internet Leads

Imagine this scenario: You have a well-designed practice website with appealing design, fresh content and multiple ways for visitors to contact you. When a prospective patient does just that —…

social media post quality - attributes
300 192 Tom Seery

Social Media Posts: 13 Attributes Doctors Need to Consider

We’ve already talked about how quality trumps quantity for SEO-ing your practice website. But what defines “quality” when posting to followers or fans in social media? Professor Sree Sreenivasane from Columbia…

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Patients Take Purchase Decision “Journeys”

They say the longest journey begins with a single step but for consumers considering cosmetic surgery, it’s the steps that follow that may matter most. And for doctors trying to…

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3 Under-reported Social Media Risks for Doctors

Doctors are taking risks by sitting out of social media Each year I listen in on dozens of practice management sessions at medical conference for plastic surgeons, dermatologists, and facial…

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Doctors and Twitter: Don’t Get Fooled by Vanity Metrics

Lady Gaga has 20 million “little monsters” following her on Twitter; Justin Bieber has 18 million “Beliebers.” As a cosmetic surgery expert with a Twitter account, you should have… little…

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For Hispanics, Social Media and Plastic Surgery Prove Increasingly Popular

Es su práctica médica amigable para los hispanos? If you’re a socially savvy doctor, the question — Is your medical practice friendly to Hispanics? — is not to be taken…

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5 Essential Tips for Email Marketing Your Medical Practice

Email is the technology that Facebook founder Mark Zuckerberg declared as dead. Turns out, à la Mark Twain, reports of email’s death are greatly exaggerated. According to The Radicati Group,…