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Interview: Dr. Donn Chatham on Reputation Management

Once upon a time, a doctor’s reputation was mostly a matter of word of mouth; these days, it’s more like word of mouse, in which the tap of a key…

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Forward-thinking Doctors Find Value in Online Patient Communities

If you’re reading this blog, you already know that online patient communities are playing an ever-larger role in health care. But did you know that more and more of your…

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Expand Your Email Base Beyond Existing Patients

It’s good to share. It was true in kindergarten, it’s true in online forums and it’s true in email newsletters. If you’re among the increasing number of doctors who produce…

Social platforms represent the future for doctors marketing their practices on the web
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Why Doctors Must Migrate to Community Distribution Platforms

I recommend doctors read over the post Why Social Is So Disruptive to Traditional Marketing by Judy Shapiro where she explains the reason marketing dollars are rapidly shifting toward social sites…

Google Plus in Search Results
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Doctors Can Stop Chasing Google Ranking

If you’ve been online for a while, you’re probably familiar with search engine ranking reports, the lists that show your practice website’s relative positions for the keywords that people use…

Guest Blogging is a great way to boost your online presence
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Guest Blogging is Key to Doctor Online Reach

Looking for a proven way to spread the word beyond your medical practice website? Offer to write guest posts on other blogs. This gives you a way  to connect with people…

Online health research 1998 to 2011
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Study: 3 in 4 Adults Go Online for Health Research

What do you call someone who goes online to obtain health care information? At Harris Interactive, the folks behind the Harris Poll, they call them “cyberchondriacs,” adding that the term…

Old fashioned marketing
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Are You Doing Old Fashioned Marketing?

Insightful video on how product and experience now define brands-not just what marketers message in advertising. This is hardly lost on doctors who see that patient reviews directly impact (positive…

Social media monitoring for doctors and medical practices
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Metrics for Doctors Investing in Social Media

The measure of success in social media marketing is a simple count of your fans, likes, and follows, right? That’s old thinking. Amy Chang, director of product management at Google, puts…

authenticity, competitive edge
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Can Authenticity be the Key to Your Competitive Edge?

Let’s face reality.  Your target consumer is changing.  The way they are conducting their research, comparing their options and making their decisions is changing too.  Consumers no longer want to…

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What’s on your patients’ minds? Their butts

Online searches show big lift for butt augmentation There are no ifs or ands about it — butts are in. And bigger, better-shaped ones are what many medical-beauty clients are…

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Are SEO Consultants Worth It?

I’m a skeptic when it comes to SEO consultants. I’ve used them in the past, and wish I could have that money back. Most SEOs remind me of stock pickers.…

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Is Your Medical Practice Website Mobile Friendly?

At RealSelf we’re witnessing a dramatic increase in usage of mobile devices consumers use to research plastic surgery, dermatology, cosmetic dentistry, and other medical-beauty topics. In the last quarter of…