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Older Patients Turning to Social Media for Research

Contrary to the common stereotype, social media is not the private domain of the young and short attention-spanned. Increasingly, web-savvy seniors are joining the conversation, a seismic shift that presents…

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Facebook for Doctors: Being Liked Doesn’t Always Add Up

Your patients may Like you on Facebook but that affection may be worth less than you think. Despite the ubiquity of that familiar “thumb’s up” button, research is giving it…

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Cosmetic Surgery Trend: More Informed Patients, Minimally Invasive

Fewer eye lifts, a boom in Botox and more informed — and increasingly Internet-savvy — patients. For doctors trying to keep up with a changing market, those are among the…

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Controversies in Aesthetics—The Patient Speaks in Vegas

Doctors wanting to stay on top of the latest aesthetic trends should make plans to be in Las Vegas June 6–10 for Vegas Cosmetic Surgery 2012. Held at The Bellagio…

Listening to patients Dr. Salemy
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How to Conduct Consultations with Social Media Patients

For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room or even during a consult, but rather, from the moment a potential patient makes contact,…

social media
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42 Percent Turn to Social Media for Plastic Surgery Research

Social media continues to redefine how consumers find, choose and buy products and services — and plastic surgery is no exception. That’s the major takeaway from a just-released survey from…

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Should Doctors Do Groupon?

It’s one of the biggest Internet sensations in online marketing but is it right for you? “It,” of course, is Groupon, the deal-of-the-day website that provides big discounts to online…

Google Adwords for Doctors
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Why Doctors Should Buy Pay-Per-Click Ads For Their Name

Paying for your own name sounds like a terrible idea, doesn’t it? Until last summer, I’d have laughed and told you not to waste your money on such a silly…

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As Facebook Goes Public, Issues of Privacy Remain

No doubt you’ve heard the news that Facebook is going public, a move that will value the company at $75–$100 billion, make Mark Zuckerberg a billionaire 28 times over and…

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Online Videos Help Turn Viewers into Patients

You don’t have to be an expert in SEO to know that people love online videos but did you know those videos can be a powerful marketing tool for your…

Pay per click on Google
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Two Steps to Higher Pay-Per-Click ROI

Guest Post by Bill Fukui, Chief Operating Officer at Page 1 Solutions When it comes to online advertising, you may pay per click (PPC) but you earn per conversion. And…

Pregnancy Newborn Article on Plastic Surgery for Moms
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RealSelf in Pregnancy & Newborn Magazine

Fun to get quoted by Pregnancy and Newborn Magazine in their story Postbaby plastic surgery: Is it for you? Tom Seery, CEO and founder of RealSelf.com, hears accounts of surgical experiences…

Social media marketing mistakes by doctors
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5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead)

Guest Post by Monique Ramsey, CSMS, Founder & CCO of Cosmetic Social Media Here’s a staggering statistic… did you know that 96% of people who like a Facebook page NEVER…

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Increasingly, Social Media Drives Buying Decisions — and Patients

Doctors who think social media is just a lot of idle chit-chat with no relevance to their practice may want to reconsider. The fact is consumers who go online to…

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Love ‘em or hate ‘em, doctor reviews are here to stay

Once upon a time, an unhappy patient might talk to a friend or two to complain about his or her experience. Not anymore. These days, they don’t pick up the phone;…

Discount coupon plastic surgery
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Coupons for Cosmetic Surgery: Do Deals Deliver Results?

It goes without saying that people who are considering cosmetic surgery want a great result. They also want a good deal especially during the economic downturn. A surprising number of…

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Interview: Dr. Donn Chatham on Reputation Management

Once upon a time, a doctor’s reputation was mostly a matter of word of mouth; these days, it’s more like word of mouse, in which the tap of a key…

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Forward-thinking Doctors Find Value in Online Patient Communities

If you’re reading this blog, you already know that online patient communities are playing an ever-larger role in health care. But did you know that more and more of your…

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Expand Your Email Base Beyond Existing Patients

It’s good to share. It was true in kindergarten, it’s true in online forums and it’s true in email newsletters. If you’re among the increasing number of doctors who produce…

Social platforms represent the future for doctors marketing their practices on the web
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Why Doctors Must Migrate to Community Distribution Platforms

I recommend doctors read over the post Why Social Is So Disruptive to Traditional Marketing by Judy Shapiro where she explains the reason marketing dollars are rapidly shifting toward social sites…