1024 576 Rob Lovitt

Want Fans? Use Facebook. Want Patients? Think Practice Website

Your practice website called — it misses you and wants you back. We know, it can be hard to focus on maintaining and updating your website when it’s so easy…

150 150 Rob Lovitt

Social Shoppers Offer Opportunities for Doctors Who Understand Their Needs

It should come as no surprise that shopping — whether it’s for cameras, cars or cosmetic procedures — is becoming an increasingly social experience. In fact, according to a recent…

480 360 Tom Seery

Aesthetic Medical Devices and Pharma Need to Embrace Social Advertising

The most common advertising request we get from device makers and pharma companies (well, actually, their agencies) is the traditional banner or box ad. We try to talk them out…

150 150 Tom Seery

Patient-Centric Marketing: A New Old Concept

It  goes without saying that patients aren’t robots, yet many doctors have ended up with their marketing budget dedicated to trying to win over the Google robot using “SEO” tactics,…

150 150 Rob Lovitt

For Doctors, One Brand Advocate is Worth a Thousand “Likes”

Friends don’t let friends get cosmetic surgery from doctors they don’t approve of. I know, it sounds silly but it’s really just another way of saying that word of mouth…

150 150 Rob Lovitt

The Reality of Online Reviews: More Positive than Many Doctors Think

No doubt you’ve heard the phrase “everyone’s a critic.” It’s concise, albeit a bit condescending and, in an era when anyone can post an online review about anything, a fact…

150 150 Rob Lovitt

Post-op Texting Offers New Tool for Busy Doctors

Is it ok 2 txt yr patients? For doctors hoping to remain relevant with today’s digitally driven consumers, the answer is a definitive “yes.” Texting is not only a convenient and increasingly popular…

150 150 Rob Lovitt

Cosmetic Surgery and Organic Search: For Both, It’s the Results that Count

It’s often said that rank has its privileges — and nowhere is that more true than in the results Web users see when they conduct online searches. Simply put, when…

150 150 Rob Lovitt

Moms Seek Support (and Makeovers) via Social Media

Doctors who view social media as an unimportant outlet for bored Facebookers and tweeting teens may be missing out on a demographic that can make or break their practice: When…

150 150 Rob Lovitt

Doctors Seeking Lasting Results Won’t Find Them on Facebook

If you’ve been wondering why your Facebook posts haven’t been generating much interest, a new study may have the answer. Turns out that marketing content posted on the world’s largest…

150 150 Tom Seery

Embrace Online Feedback To Deliver Better Medical Services

A medical practice should embrace online reviews because they offer a trove of important service feedback. Ryan Miller from Etna Interactive offered this advice at the recent Vegas multispecialty conference, with specific reference…

150 150 Rob Lovitt

New Analytic Tools Let Doctors Calculate the Value of Social Conversations

As the world grows increasingly social, it’s only natural that search engines are taking social conversations into account. Known as “social signals,” these online actions — Facebook shares, Twitter retweets…

150 150 Tom Seery

Less Advertising, More Content Marketing

Doctors need to hear this often, because I still see them spending far too many marketing dollars on magazine ads and listings in web directories: the path to good web…

150 150 Rob Lovitt

The ROI of Content Marketing: A Winning Strategy for Doctors

I’ve always believed that if you put in the work, the results will come. It was certainly true for the man who said that — basketball great Michael Jordan —…

150 150 Rob Lovitt

Doctors Should Enlist “Brand Advocates” to Promote their Practice

Ad·vo·cate: to speak or write in support of; be in favor of. As an aesthetic professional, you are, of course, an advocate for cosmetic surgery but there’s no reason you…

150 150 Rob Lovitt

Doctors Can — and Should — Respond to Online Reviews

Patient privacy. Professional ethics. The occasional horror story about a medical professional sharing patient information online. It’s no wonder some doctors believe they can’t respond to online reviews, a belief…

150 150 Rob Lovitt

Today’s Highly Social Millennials Are Tomorrow’s Cosmetic Surgery Patients

Plastic surgeons often state it: “Most of my patients are Baby Boomers or older, why should I bother with social media?” The obvious answer is that social media is no…

150 150 Rob Lovitt

As Customer Service Goes Social, Doctors and Patients Benefit

When you envision social media, what do you see? A place where people can communicate with others about their interests, activities and experiences? A venue where you can interact with…

inbound marketing along the patients journey
346 346 Rob Lovitt

From the Consumer Journey to Your Practice Website [Infographic]

Needless to say, we at MediBeauty.biz and RealSelf.com are firm believers in the power of social media. Why? Because no other medium is as powerful in facilitating the “decision journey”…

120 90 Rob Lovitt

Top Trends in Cosmetic Surgery Revealed by New Report

According to the latest trend report from RealSelf.com, consumer interest in CoolSculpting, Cellulaze and Mommy Makeovers is on the rise. Consider the numbers gleaned from analyzing the millions of searches…