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Online Videos Help Turn Viewers into Patients

You don’t have to be an expert in SEO to know that people love online videos but did you know those videos can be a powerful marketing tool for your…

Pay per click on Google
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Two Steps to Higher Pay-Per-Click ROI

Guest Post by Bill Fukui, Chief Operating Officer at Page 1 Solutions When it comes to online advertising, you may pay per click (PPC) but you earn per conversion. And…

Pregnancy Newborn Article on Plastic Surgery for Moms
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RealSelf in Pregnancy & Newborn Magazine

Fun to get quoted by Pregnancy and Newborn Magazine in their story Postbaby plastic surgery: Is it for you? Tom Seery, CEO and founder of RealSelf.com, hears accounts of surgical experiences…

Social media marketing mistakes by doctors
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5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead)

Guest Post by Monique Ramsey, CSMS, Founder & CCO of Cosmetic Social Media Here’s a staggering statistic… did you know that 96% of people who like a Facebook page NEVER…

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Increasingly, Social Media Drives Buying Decisions — and Patients

Doctors who think social media is just a lot of idle chit-chat with no relevance to their practice may want to reconsider. The fact is consumers who go online to…

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Love ‘em or hate ‘em, doctor reviews are here to stay

Once upon a time, an unhappy patient might talk to a friend or two to complain about his or her experience. Not anymore. These days, they don’t pick up the phone;…

Discount coupon plastic surgery
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Coupons for Cosmetic Surgery: Do Deals Deliver Results?

It goes without saying that people who are considering cosmetic surgery want a great result. They also want a good deal especially during the economic downturn. A surprising number of…

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Interview: Dr. Donn Chatham on Reputation Management

Once upon a time, a doctor’s reputation was mostly a matter of word of mouth; these days, it’s more like word of mouse, in which the tap of a key…

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Forward-thinking Doctors Find Value in Online Patient Communities

If you’re reading this blog, you already know that online patient communities are playing an ever-larger role in health care. But did you know that more and more of your…

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Expand Your Email Base Beyond Existing Patients

It’s good to share. It was true in kindergarten, it’s true in online forums and it’s true in email newsletters. If you’re among the increasing number of doctors who produce…

Social platforms represent the future for doctors marketing their practices on the web
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Why Doctors Must Migrate to Community Distribution Platforms

I recommend doctors read over the post Why Social Is So Disruptive to Traditional Marketing by Judy Shapiro where she explains the reason marketing dollars are rapidly shifting toward social sites…

Google Plus in Search Results
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Doctors Can Stop Chasing Google Ranking

If you’ve been online for a while, you’re probably familiar with search engine ranking reports, the lists that show your practice website’s relative positions for the keywords that people use…

Guest Blogging is a great way to boost your online presence
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Guest Blogging is Key to Doctor Online Reach

Looking for a proven way to spread the word beyond your medical practice website? Offer to write guest posts on other blogs. This gives you a way  to connect with people…

Online health research 1998 to 2011
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Study: 3 in 4 Adults Go Online for Health Research

What do you call someone who goes online to obtain health care information? At Harris Interactive, the folks behind the Harris Poll, they call them “cyberchondriacs,” adding that the term…

Old fashioned marketing
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Are You Doing Old Fashioned Marketing?

Insightful video on how product and experience now define brands-not just what marketers message in advertising. This is hardly lost on doctors who see that patient reviews directly impact (positive…

Social media monitoring for doctors and medical practices
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Metrics for Doctors Investing in Social Media

The measure of success in social media marketing is a simple count of your fans, likes, and follows, right? That’s old thinking. Amy Chang, director of product management at Google, puts…

authenticity, competitive edge
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Can Authenticity be the Key to Your Competitive Edge?

Let’s face reality.  Your target consumer is changing.  The way they are conducting their research, comparing their options and making their decisions is changing too.  Consumers no longer want to…

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What’s on your patients’ minds? Their butts

Online searches show big lift for butt augmentation There are no ifs or ands about it — butts are in. And bigger, better-shaped ones are what many medical-beauty clients are…

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Are SEO Consultants Worth It?

I’m a skeptic when it comes to SEO consultants. I’ve used them in the past, and wish I could have that money back. Most SEOs remind me of stock pickers.…

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Is Your Medical Practice Website Mobile Friendly?

At RealSelf we’re witnessing a dramatic increase in usage of mobile devices consumers use to research plastic surgery, dermatology, cosmetic dentistry, and other medical-beauty topics. In the last quarter of…