Are SEO Consultants Worth It?

Are SEO Consultants Worth It?

150 150 Tom Seery

I’m a skeptic when it comes to SEO consultants. I’ve used them in the past, and wish I could have that money back.

Most SEOs remind me of stock pickers. If they have truly unique insights on what works, then wouldn’t they keep that to themselves in order to get fabulously wealthy? The reality is that many people who offer to help doctors with SEO advice are simply applying web standards and best practices to get your site ranked appropriately. This is indeed important, but if they promise you ranking, watch out. One SEO is not going to be able to out-game Google and it’s 1,000+ of world class software engineers.

If the SEO offers to make incremental improvements that deliver results over time (side note: you watch your Google Analytics reports, right?), you are likely on the right track. From my experience, a handful of companies deliver solid best practices advice to doctors when it comes to SEO: Etna Interactive, Surgeon Advisors, Page1Solutions, Strategic Edge, and Rosemont Media.

What should you pay for this advice? New data from 600 agencies around the world shows that it varies tremendously. In the US, SEOs charge between $76 and $200 per hour. Here’s a graphic showing the findings:

What to pay for SEO if you're a doctor?

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Tom Seery

Tom Seery is the founder and CEO of RealSelf, the most popular online resource that helps consumers research cosmetic treatments and find the right medical aesthetic provider. Each month RealSelf attracts 10 million unique visitors who view 50 million photos. Another 500,000 people contact doctors and clinics seeking more information or appointments. Integral to RealSelf is a model that showcases the expertise of aesthetic providers. Experts have posted two million answers to questions and routinely upload educational videos, and patient before & after photos. Prior to RealSelf, Tom was a member of the founding team at Expedia, where he conceived a $1.2b private-label travel business, launched the cruise travel line of business, and introduced search marketing long before Google was a household name. Tom sits on the board of ReSurge International, a nonprofit that builds plastic reconstructive surgical capacity in developing countries. He also regularly lectures on innovation and serves on the board of the entrepreneurship programs at the University of Washington. Tom holds an MS from Drexel University, MBA from University of Washington, and BA from Connecticut College. He resides in Seattle with his wife and two highly energetic boys. He is @seery on Twitter or @realself_tom on Instagram, should you wish to connect.

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