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Eva Sheie

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The Credential Conundrum Webinar: What the Research Reveals About Aesthetic Consumer Confusion

The aesthetics industry has a transparency problem, and a 2016 study published in the journal Plastic and Reconstructive Surgery spells it out. When it comes to making aesthetic decisions, consumer…

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The Single Most Important Habit of a Successful Aesthetic Practice

Most people draw a very scary conclusion when they aren’t responded to quickly — that you don’t prioritize care and service. But we know this is not the truth! Aesthetic…

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Webinar: Why Do You Need Plenty of Reviews? Because Potential Patients Value Them — A Lot

Watch the recording of this exclusive webinar originally broadcast Tuesday, February 19 at 12pm PST.     RealSelf data reveals that customers most want to know whether doctors are experienced…

mind the gap in patient expectations
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Patient Reviews: Threat or Opportunity?

“Social media now exposes the gap between what companies promise and what they actually deliver.” Jack Mackey, VP, Service Management Group Minding the Gap Whether in retail shops or cosmetic…

Google Adwords for Doctors
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Why Doctors Should Buy Pay-Per-Click Ads For Their Name

Paying for your own name sounds like a terrible idea, doesn’t it? Until last summer, I’d have laughed and told you not to waste your money on such a silly…