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Kelcy Heringer

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Creating Awesome Content for Your Practice (As Told By a Literal Expert)

Head of Content at RealSelf, Carolyn Hsu, on why this is such an exciting time for aesthetic content and how to create content that attracts more of the patients you want to your practice.

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Inside the House of Modern Beauty

How our one-of-a-kind experiential event is helping to bolster the modern beauty marketplace.

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Six Ways to Talk to the RealSelf Team in 2020

Here are six ways you can talk back to our team throughout the new year.

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5 Lessons Learned from Our Advisory Board

I joined RealSelf as VP of Doctor Marketing because I felt it was the most customer-centric company in the industry and I wanted to work on a mission that helps…

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Data: You Want It, We Got It, and Now You Have It Too

I don’t need our team of data scientists to identify the top request from providers: More data. After all, with 10 million RealSelf visitors each month, we analyze millions of…

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Pros & Cons: Popular Aesthetic Marketing Options

According to the American Society of Plastic Surgeons, more than $16 billion is spent on cosmetic procedures in the U.S.1 If you want to keep up with existing practices (and…

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3 Common Mistakes When Measuring Aesthetics Marketing Success

Learning from their mistakes In my 10+ years of industry experience, I’ve seen my share of medical marketing mishaps. Surgeons who spend big on billboards, but can’t prove it brings…

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Why the Most Successful Practices Meet Their Patients Online

To help you find new ways to grow your patient base, consider this: 95% of patients expect you to engage online.1 Whether you’re a full-time marketer or a multitasking practice…

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Aesthetic Marketing FAQs: Online Reputation Management

Move over, word of mouth There’s a new king of getting new patients: online reputation management. Your reviews, your before & after photos, your interactions with consumers – they combine…