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Kelcy Heringer

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Data: You Want It, We Got It, and Now You Have It Too

I don’t need our team of data scientists to identify the top request from providers: More data. After all, with 10 million RealSelf visitors each month, we analyze millions of…

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Pros & Cons: Popular Aesthetic Marketing Options

According to the American Society of Plastic Surgeons, more than $16 billion is spent on cosmetic procedures in the U.S.1 If you want to keep up with existing practices (and…

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3 Common Mistakes When Measuring Aesthetics Marketing Success

Learning from their mistakes In my 10+ years of industry experience, I’ve seen my share of medical marketing mishaps. Surgeons who spend big on billboards, but can’t prove it brings…

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Why the Most Successful Practices Meet Their Patients Online

To help you find new ways to grow your patient base, consider this: 95% of patients expect you to engage online.1 Whether you’re a full-time marketer or a multitasking practice…

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Aesthetic Marketing FAQs: Online Reputation Management

Move over, word-of-mouth There’s a new king of getting new patients: online reputation management. Your reviews, your before & after photos, your interactions with consumers – they combine the influence…