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Maureen Ezekwugo

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Video: Your Success is Our Success

    Of course, every team at RealSelf prioritizes the success of the consumers and practices who use our platform. But I lead a team that is unique in their…

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8 Free Ways to Get More High-Potential Consultations on RealSelf

Are you an aesthetic professional who is grappling with closing the gap between the expertise you’ve built through experience and the way people see your reputation online? If so, you’re…

code of conduct, 5 Cs of social healthcare,
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Best Practices: 7 Tips to Creating Your own Code of Conduct

At last month’s ASAPS conference in New York, I was encouraged to see the number of doctors who are coming to understand how valuable social media can be in promoting…

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Openness, Engagement and Trust: The 3 Essentials of an Effective Code of Conduct

After our presentation at  the 2013 ASAPS Conference in New York, a doctor came up to me with concern about establishing a Code of Conduct (CoC) for her team.  “My…

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As Doctors Embrace Social Media, Creating a Code of Conduct Is Crucial

It’s only been 3 years since I’ve joined RealSelf as the EVP of Doctor Community, yet it’s amazing to me the tremendous shift that’s taken place in how doctors are…

authenticity, competitive edge
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Can Authenticity be the Key to Your Competitive Edge?

Let’s face reality.  Your target consumer is changing.  The way they are conducting their research, comparing their options and making their decisions is changing too.  Consumers no longer want to…