Posts By :

Tom Seery

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Was Your $100,000 Laser Or Energy Device Purchase Worth It? Let Us Know.

RealSelf is widely known for the “Worth It” Rating on devices ranging from CoolSculpting (79% Worth It) to Zerona (63% Worth It), which are based on patient feedback. We now…

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@RealSelf Reveals Hidden Social Media Trends in Medical Aesthetics

Here at RealSelf, we’re lucky to have a smart team that manages our social media accounts and regularly reports on what’s working. With that team at the wheel, we more…

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3 Key Learnings From My Visit With One Of The Fastest Growing + Most Loved Consumer Brands In The U.S.

I’m constantly drawing business inspiration from outside of my day-to-day world of medical aesthetics, so when Andy Hunt, the co-founder of Warby Parker, joined our board, I jumped at the…

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Charting Our Next Chapter

I am pleased to share with you that today we announced new financing that will drive the next wave of growth for RealSelf. We raised $40 million with the backing…

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Medical Aesthetics Goes Mainstream

In just the past month, nearly 10 million people from over 100 countries visited RealSelf to do aesthetic research and find doctors and clinics. The Internet is amazing in how…

RealSelf Fellowship reconstructive surgery in developing countries
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How We Choose to Give Back: CEO Tom Seery Talks About the New RealSelf Fellowship

At RealSelf, we view giving back as our social responsibility, core to our beliefs and culture. A guiding principle to our support of local charities and international medical volunteers is…

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Is ‘Optimism Bias’ Killing Your Medical Reputation?

Plastic surgeons and dermatologists tend to focus their “reputation management” efforts around boosting online star-ratings by delivering predictable, high quality service–e.g, taking time during consults, offering support before, during and after procedures and, of course, delivering the…

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Doctors Don’t Need to Be on Facebook (and other good news)

Facebook and social media are not lead generation tools. These services provide an opportunity for prospective patients, fans and followers to get to know you…at an appropriate arm’s length When…

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Seven Million Reasons to Post Before and After Photos

Photo Courtesy of Sam Naficy, MD One stat I shared with plastic surgeons at the ASAPS 2013 meeting in New York City got more attention than all others (and I…

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Do Plastic Surgeons and Core Doctors Deliver Higher on Patient Satisfaction?

ASAPS just released stats for 2012 and our team at RealSelf was excited to see the inclusion of the RealSelf Worth It Ratings, which speak broadly to patient satisfaction with…

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Dermatologists Seeking Web Marketing ROI: 3 Takeaways from the ASDS Annual Meeting

As cosmetic dermatology embraces new technologies like ultrasound skin tightening devices, practices are starting to deliver a greater number of services that go beyond the face. Patients are also asking…

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Microsoft Touch Windows 8 Email from Relevant Doctor (relevantdoctor.com)

RealSelf has received questions about the unauthorized use of RealSelf.com’s name in a mass marketing email campaign from a company called Relevant Doctor. See sample below. Be aware that RealSelf…

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Doctor Websites Get More Traffic By Adding Patient Reviews [Reputation Management Tip]

Google a doctor, as in “Dr. Steven Teitelbaum”, and watch Google’s suggestion feature: Google Suggests Dr Reviews Because It Gets Clicked! Try this on your name, and you’ll likely see…

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7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it into the top 500. Mail that’s fun to open: our Inc. 500 award Rather than…

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Aesthetic Medical Devices and Pharma Need to Embrace Social Advertising

The most common advertising request we get from device makers and pharma companies (well, actually, their agencies) is the traditional banner or box ad. We try to talk them out…

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Patient-Centric Marketing: A New Old Concept

It  goes without saying that patients aren’t robots, yet many doctors have ended up with their marketing budget dedicated to trying to win over the Google robot using “SEO” tactics,…

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Embrace Online Feedback To Deliver Better Medical Services

A medical practice should embrace online reviews because they offer a trove of important service feedback. Ryan Miller from Etna Interactive offered this advice at the recent Vegas multispecialty conference, with specific reference…

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Less Advertising, More Content Marketing

Doctors need to hear this often, because I still see them spending far too many marketing dollars on magazine ads and listings in web directories: the path to good web…

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Patients Are Rarely Complainers Online

With countless sites allowing a doctor to get rated anonymously, it’s easy for a physician to conclude the web is against them, and filled with negative posts and bad mouthing.…

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Be Relatable and Helpful: The Social Media Agenda for Plastic Surgeons and Doctors

Being Helpful. Image: http://www.flickr.com/photos/mance Companies emerging as successful are often those that are the most human.–Peter Merholz A key step a doctor can take to humanize their organization –and develop a personal…