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Tom Seery

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Is Social Media Destroying Medicine? [Video]

While the risk of fakers and posers using social media to steal mindshare is real, doctors on the RealSelf Advisory Board shared a belief that it introduces transparency.

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The State of Expertise in the 2020s

Tom Seery would love to know what you’ve done to elevate your expertise in the current age.

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Yes, We Can Thrive As Tech Accelerates

The rate of advancement in tech has officially outpaced our ability to keep up, and New York Times columnist Thomas Friedman has said the people and businesses poised to thrive are those…

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Introducing Hey Seery

Just like you, I am busy.  Relentlessly busy.  Because of this, we probably share an attraction to tools that make us more productive, like the Apple Watch strapped to my…

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The RealSelf Network is Here

Late last year, I committed to you that we would make some major moves in 2019 to make RealSelf easier to use and deliver a greater return on investment. The…

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Previewing the RealSelf Product Themes for 2019

I want to fill you in on how we’re progressing as we move into heads down mode against the overarching commitments we made to you for this year: more listening,…

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Video: Introducing More Prospect Vetting & New Time Savers

    In a previous post I shared with you three priorities that RealSelf is undertaking to deliver more value to practices. The video above focuses on two of those…

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Video: How RealSelf Will Work Harder For You in 2019

    In the video above, I discuss my vision for RealSelf and the top three priorities I’ll be leading my team on in the coming months. We’ll be: Doing…

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Meet the RealSelf Chief Medical Officer: Dr. Lara Devgan

As I mentioned when we announced our financing round earlier this year, we are investing for the future. This means we are working to introduce RealSelf to more consumers —…

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Was Your $100,000 Laser Or Energy Device Purchase Worth It? Let Us Know.

RealSelf is widely known for the “Worth It” Rating on devices ranging from CoolSculpting (79% Worth It) to Zerona (63% Worth It), which are based on patient feedback. We now…

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@RealSelf Reveals Hidden Social Media Trends in Medical Aesthetics

Here at RealSelf, we’re lucky to have a smart team that manages our social media accounts and regularly reports on what’s working. With that team at the wheel, we more…

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3 Key Learnings From My Visit With One Of The Fastest Growing + Most Loved Consumer Brands In The U.S.

I’m constantly drawing business inspiration from outside of my day-to-day world of medical aesthetics, so when Andy Hunt, the co-founder of Warby Parker, joined our board, I jumped at the…

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Charting Our Next Chapter

Last updated: August 2, 2018 I am pleased to share with you that today we announced new financing that will drive the next wave of growth for RealSelf. We raised…

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Medical Aesthetics Goes Mainstream

In just the past month, nearly 10 million people from over 100 countries visited RealSelf to do aesthetic research and find doctors and clinics. The Internet is amazing in how…

RealSelf Fellowship reconstructive surgery in developing countries
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How We Choose to Give Back: CEO Tom Seery Talks About the New RealSelf Fellowship

At RealSelf, we view giving back as our social responsibility, core to our beliefs and culture. A guiding principle to our support of local charities and international medical volunteers is…

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Is ‘Optimism Bias’ Killing Your Medical Reputation?

Plastic surgeons and dermatologists tend to focus their “reputation management” efforts around boosting online star-ratings by delivering predictable, high quality service–e.g, taking time during consults, offering support before, during and after procedures and, of course, delivering the…

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Doctors Don’t Need to Be on Facebook (and other good news)

Facebook and social media are not lead generation tools. These services provide an opportunity for prospective patients, fans and followers to get to know you…at an appropriate arm’s length When…

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Seven Million Reasons to Post Before and After Photos

Photo Courtesy of Sam Naficy, MD One stat I shared with plastic surgeons at the ASAPS 2013 meeting in New York City got more attention than all others (and I…

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Do Plastic Surgeons and Core Doctors Deliver Higher on Patient Satisfaction?

ASAPS just released stats for 2012 and our team at RealSelf was excited to see the inclusion of the RealSelf Worth It Ratings, which speak broadly to patient satisfaction with…

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Dermatologists Seeking Web Marketing ROI: 3 Takeaways from the ASDS Annual Meeting

As cosmetic dermatology embraces new technologies like ultrasound skin tightening devices, practices are starting to deliver a greater number of services that go beyond the face. Patients are also asking…