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Tom Seery

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Be Relatable and Helpful: The Social Media Agenda for Plastic Surgeons and Doctors

Being Helpful. Image: http://www.flickr.com/photos/mance Companies emerging as successful are often those that are the most human.–Peter Merholz A key step a doctor can take to humanize their organization –and develop a personal…

social media post quality - attributes
300 192 Tom Seery

Social Media Posts: 13 Attributes Doctors Need to Consider

We’ve already talked about how quality trumps quantity for SEO-ing your practice website. But what defines “quality” when posting to followers or fans in social media? Professor Sree Sreenivasane from Columbia…

150 150 Tom Seery

3 Under-reported Social Media Risks for Doctors

Doctors are taking risks by sitting out of social media Each year I listen in on dozens of practice management sessions at medical conference for plastic surgeons, dermatologists, and facial…

150 150 Tom Seery

Forums Beat Facebook and Twitter for Aesthetics Purchase Decision Making

You may think everybody on the Internet spends all their time on Facebook but when it comes to purchasing products and services, that’s not necessarily where they’re hanging out. According…

SEO ranking for doctors requires producing quality content
427 281 Tom Seery

QUALITY: The Key to Your Practice Website Ranking

After years of working on search ranking, your medical practice has likely hired numerous SEO consultants who’ve encouraged you to stuff website pages with important keywords and to generate content for…

Pregnancy Newborn Article on Plastic Surgery for Moms
680 347 Tom Seery

RealSelf in Pregnancy & Newborn Magazine

Fun to get quoted by Pregnancy and Newborn Magazine in their story Postbaby plastic surgery: Is it for you? Tom Seery, CEO and founder of RealSelf.com, hears accounts of surgical experiences…

Social media marketing mistakes by doctors
585 358 Tom Seery

5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead)

Guest Post by Monique Ramsey, CSMS, Founder & CCO of Cosmetic Social Media Here’s a staggering statistic… did you know that 96% of people who like a Facebook page NEVER…

Social platforms represent the future for doctors marketing their practices on the web
615 434 Tom Seery

Why Doctors Must Migrate to Community Distribution Platforms

I recommend doctors read over the post Why Social Is So Disruptive to Traditional Marketing by Judy Shapiro where she explains the reason marketing dollars are rapidly shifting toward social sites…

Old fashioned marketing
297 200 Tom Seery

Are You Doing Old Fashioned Marketing?

Insightful video on how product and experience now define brands-not just what marketers message in advertising. This is hardly lost on doctors who see that patient reviews directly impact (positive…

150 150 Tom Seery

Are SEO Consultants Worth It?

I’m a skeptic when it comes to SEO consultants. I’ve used them in the past, and wish I could have that money back. Most SEOs remind me of stock pickers.…

500 379 Tom Seery

Is Your Medical Practice Website Mobile Friendly?

At RealSelf we’re witnessing a dramatic increase in usage of mobile devices consumers use to research plastic surgery, dermatology, cosmetic dentistry, and other medical-beauty topics. In the last quarter of…