While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With…
Fat. Despite the popularity of transferring it from one body part to another — think Brazilian butt lifts, breast augs, and parts of the face — many people just want it gone. And…
It’s not often that male makeovers make headlines, so when they do, it’s worth paying attention. The recent news that Ken, of Barbie and Ken fame, has undergone a truly…
As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About…
Mobile apps, social content, telemedicine — as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all…
The future of healthcare is digital, and cosmetic surgery practices that hope to thrive better be, too. From apps to wearable tech, EHRs to analytics, the proliferation of digital technology…
By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places.…
What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to…
Trust: It’s the basis of any successful doctor-patient relationship, and it may be even more important than you think. According to recent research, the more a patient trusts their doctor, the…
It’s an interesting question: Assuming you provide quality care, you probably have satisfied patients, but is their satisfaction a valid factor in assessing their clinical outcome and the quality of…
Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while…
There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making decisions about what’s right for them.…
Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers —…
The average plastic surgery consumer may not be a shop-until-you-drop type, but she/he is definitely shopping around. In fact, most people now start their search online to browse, get ideas, and compare options when it…
It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality star Kendall Jenner…
You can’t escape it — from search engine result pages to community sites, online reviews of healthcare services are everywhere. Even the scientific community has taken notice, which may explain…
There’s been a lot of talk lately about the “decision journey” patients take as they determine what cosmetic procedure they want and which doctor they want to perform it. Not surprisingly,…
As we’ve already covered, e-patients can be considered many things—engaged, enabled, equipped—but, above all, they are empowered. These patients take a hands-on approach to healthcare, harnessing the infinite reach of the internet to…
The name Dave deBronkart may not be familiar, but if you’ve been in practice at any point over the last decade, you’ve almost certainly been impacted by his experience. In…
Engaging, ubiquitous, and easier than ever to produce — is it any wonder that videos are essentially taking over online? Consider a few findings from Cisco’s latest forecast for online…
