Posts By :

Rob Lovitt

content, market research, popular, healthcare marketing
513 315 Rob Lovitt

Playing to Win, Part II: What’s Popular, What’s Not, and How to Shape Your Content Accordingly

As previously discussed, researching how other aesthetic providers approach the market can be a crucial step in developing a marketing strategy that will help you beat them. On the other…

aesthetic marketing, competitive analysis, website design, practice website
503 317 Rob Lovitt

Playing to Win: Gain the Aesthetic Advantage with Competitive Analysis

If you’ve been in practice for any length of time, you’ve no doubt heard the old saying that healing is an art, medicine is a science, and healthcare is a…

244 244 Rob Lovitt

Video Best Practices for Connecting with Potential Plastic Surgery Patients

News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will…

social media, social search, social discovery, content, aesthetic marketing
640 320 Rob Lovitt

Social Discovery: 5 Ways to Ensure People Find Your Practice Via Social Media

Social media — it’s not just for posting vacation photos and connecting with old friends anymore. These days, social is also an increasingly important search tool as millions of people…

crystal ball, trends, aesthetic marketing, 2017
336 388 Rob Lovitt

5 Ways to Future-proof Your Practice: Trends, Tactics and Technology for 2017 and Beyond

It’s often said that those who forget the past are condemned to repeat it, but the converse is also true: Those who fail to anticipate the future are destined to…

search, seo, google, practice website
640 411 Rob Lovitt

Rank Well in Search, Part II: 7 SEO Trends and What They Mean for Aesthetic Practices

As noted in last week’s post, understanding what factors influence search rank is key to ensuring that potential patients find your practice website: Fail to incorporate the signals that get…

1000 667 Rob Lovitt

Want to Rank Well in Search? Send the Right Signals

Funny thing about Google: The search giant can find just about any website on the internet but if it “thinks” that you won’t like what it finds, it won’t show…

online reviews, gag clauses, non-disparagement, SLAPP
357 315 Rob Lovitt

Gag Clauses Begone: Best Practices When Dealing with Negative Reviews

      In an era of unprecedented government gridlock, a hint of bipartisanship has emerged from a surprising arena: online reviews. Recently passed by the U.S. Senate — unanimously, no…

healthcare, marketing, social, search
473 364 Rob Lovitt

Infographic Friday: So Much Content, So Little Time, and How to Alter the Formula in your Favor

Call it the content conundrum: Thanks to the internet, potential patients have access to a massive amount of information when researching procedures and providers — which means that practices that…

online health, social media, healthcare marketing
502 316 Rob Lovitt

Struggling with Social Media? Why so many Small Businesses Get It Wrong

By now, almost every successful business owner understands the importance of maintaining a social media presence. Unfortunately, many may still be struggling to get it right: Consider some of the…

email, email marketing, ESP, click rate,
646 358 Rob Lovitt

Email Marketing Is Alive and Well… Is Yours?

The email showed up in my inbox this morning. It was from my longtime doctor’s office and the subject line couldn’t have been more direct: Annual Physical Reminder. As you…

patient journey, mapping, aesthetic marketing
484 338 Rob Lovitt

Journey Mapping Helps Lead Patients to your Practice Door

Maps. They’re not just for helping patients get to your practice anymore. These days, successful practices use a different sort of map to figure out where potential patients are on…

automatic appointment reminder
588 465 Rob Lovitt

Infographic Friday: Automated Appointment Reminders Pick Up Where Self-scheduling Leaves Off

As noted in a recent post, letting patients self-schedule appointments online can turn lookers into bookers. Unfortunately, that still doesn’t guarantee that they’ll show up. According to the Harvard Business…

patient experience, online reviews, search, seo, healthcare marketing
648 498 Rob Lovitt

What Aesthetic Practices Can Learn from Urgent Care Clinics

Cosmetic surgery and urgent care: When it comes to patients’ decision journeys, you’d be hard-pressed to find two sectors that are more dissimilar. Re: the former, it’s not uncommon for patients…

661 574 Rob Lovitt

Online Reviews: 7 Stunning Statistics — and What They Mean for Aesthetic Practices

The review genie is not going back in the bottle. In fact, with more people putting more trust in online reviews, and more reviews showing up in more places, that…

small practice, competitive edge, aesthetic marketing, local
504 314 Rob Lovitt

Small Practice Survival Secret: Think Locally, Act Digitally

It’s often said that size matters — just not always in the way people think it does. Take aesthetic marketing, where big chains with multiple locations often seem to have…

714 421 Rob Lovitt

Study: 81% of Patients Are Unsatisfied with their Healthcare Experiences. Are Yours among Them?

Think your practice provides a great patient experience? You might want to revisit the question. According to a recent study by Prophet and GE Healthcare Camden Group, 81% of consumers…

infographic, self scheduling, online appointment setting
531 529 Rob Lovitt

Infographic Friday: Self-scheduling May Spell the Difference between Lookers and Bookers

Look out Appointy, Zocdoc, and pretty much every other appointment-setting app or service out there. With Facebook and Microsoft’s Office 365 joining forces on a competing, completely integrated service, self-scheduling…

1024 683 Rob Lovitt

Interview: From Med School to Mozambique with Dr. Manish Champaneria

It’s a long way from Minneapolis to Mozambique, but when the traveler is board-certified plastic and reconstructive surgeon Manish C. Champaneria, MD, it’s less of a stretch when you consider…

web design, before and after, photos, authenticity
500 326 Rob Lovitt

Before and After Galleries that Get Results

Homepages, landing pages, About Us pages — as recent posts have made clear, there’s a lot more to web design than picking out fonts, colors, and layouts. Sure, the basics…