As previously discussed, researching how other aesthetic providers approach the market can be a crucial step in developing a marketing strategy that will help you beat them. On the other…
If you’ve been in practice for any length of time, you’ve no doubt heard the old saying that healing is an art, medicine is a science, and healthcare is a…
News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will…
Social media — it’s not just for posting vacation photos and connecting with old friends anymore. These days, social is also an increasingly important search tool as millions of people…
It’s often said that those who forget the past are condemned to repeat it, but the converse is also true: Those who fail to anticipate the future are destined to…
As noted in last week’s post, understanding what factors influence search rank is key to ensuring that potential patients find your practice website: Fail to incorporate the signals that get…
Funny thing about Google: The search giant can find just about any website on the internet but if it “thinks” that you won’t like what it finds, it won’t show…
In an era of unprecedented government gridlock, a hint of bipartisanship has emerged from a surprising arena: online reviews. Recently passed by the U.S. Senate…
Call it the content conundrum: Thanks to the internet, potential patients have access to a massive amount of information when researching procedures and providers — which means that practices that…
By now, almost every successful business owner understands the importance of maintaining a social media presence. Unfortunately, many may still be struggling to get it right: Consider some of the…
The email showed up in my inbox this morning. It was from my longtime doctor’s office and the subject line couldn’t have been more direct: Annual Physical Reminder. As you…
Maps. They’re not just for helping patients get to your practice anymore. These days, successful practices use a different sort of map to figure out where potential patients are on…
As noted in a recent post, letting patients self-schedule appointments online can turn lookers into bookers. Unfortunately, that still doesn’t guarantee that they’ll show up. According to the Harvard Business…
Cosmetic surgery and urgent care: When it comes to patients’ decision journeys, you’d be hard-pressed to find two sectors that are more dissimilar. Re: the former, it’s not uncommon for patients…
The review genie is not going back in the bottle. In fact, with more people putting more trust in online reviews, and more reviews showing up in more places, that…
It’s often said that size matters — just not always in the way people think it does. Take aesthetic marketing, where big chains with multiple locations often seem to have…
Think your practice provides a great patient experience? You might want to revisit the question. According to a recent study by Prophet and GE Healthcare Camden Group, 81% of consumers…
Look out Appointy, Zocdoc, and pretty much every other appointment-setting app or service out there. With Facebook and Microsoft’s Office 365 joining forces on a competing, completely integrated service, self-scheduling…
It’s a long way from Minneapolis to Mozambique, but when the traveler is board-certified plastic and reconstructive surgeon Manish C. Champaneria, MD, it’s less of a stretch when you consider…
Homepages, landing pages, About Us pages — as recent posts have made clear, there’s a lot more to web design than picking out fonts, colors, and layouts. Sure, the basics…
