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Rob Lovitt

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The ROI of Content Marketing: A Winning Strategy for Doctors

I’ve always believed that if you put in the work, the results will come. It was certainly true for the man who said that — basketball great Michael Jordan —…

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Doctors Should Enlist “Brand Advocates” to Promote their Practice

Ad·vo·cate: to speak or write in support of; be in favor of. As an aesthetic professional, you are, of course, an advocate for cosmetic surgery but there’s no reason you…

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Doctors Can — and Should — Respond to Online Reviews

Patient privacy. Professional ethics. The occasional horror story about a medical professional sharing patient information online. It’s no wonder some doctors believe they can’t respond to online reviews, a belief…

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Today’s Highly Social Millennials Are Tomorrow’s Cosmetic Surgery Patients

Plastic surgeons often state it: “Most of my patients are Baby Boomers or older, why should I bother with social media?” The obvious answer is that social media is no…

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As Customer Service Goes Social, Doctors and Patients Benefit

When you envision social media, what do you see? A place where people can communicate with others about their interests, activities and experiences? A venue where you can interact with…

inbound marketing along the patients journey
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From the Consumer Journey to Your Practice Website [Infographic]

Needless to say, we at MediBeauty.biz and RealSelf.com are firm believers in the power of social media. Why? Because no other medium is as powerful in facilitating the “decision journey”…

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Top Trends in Cosmetic Surgery Revealed by New Report

According to the latest trend report from RealSelf.com, consumer interest in CoolSculpting, Cellulaze and Mommy Makeovers is on the rise. Consider the numbers gleaned from analyzing the millions of searches…

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New Research Shows Patients Prefer Board-Certified Cosmetic Specialists

Psychologists doing Botox, oral surgeons doing breast reductions and consumers turning to social media for aesthetic advice from perfect strangers. It’s enough to make a doctor wonder why he or…

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Blogging Doctors Should Repurpose Content, not Reinvent the Wheel

After a full day of procedures and consultations, do you really want to sit down and write a blog post or press release about cosmetic surgery? Probably not but the…

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The Future of Facebook: Doctors Will Need to Be “Social by Design”

Perhaps you’ve heard the news that a certain social network is going public, a move that promises to raise as much as $16 billion, boost its hoodie-wearing founder’s net worth…

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5 Ways Doctors Can Develop a Strategic Social Media Presence

As a self-described digital analyst and futurist, Brian Solis has made a career of studying the effects of social media on business and the culture. A successful blogger, principal at…

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Doctor Seeking Patients? Hint: They’re in Online Communities

If you think of your practice website as your digital storefront, have you ever wondered why more customers aren’t “knocking on your door? It may be because they’re all hanging…

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For Doctors, It’s not just Social Media, It’s Social Business

You don’t have to have an advanced degree in computer science to know that online communities have empowered consumers to an unprecedented degree. But did you realize they also offer…

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Social Engagement Can Help Doctors Grow their Practice and Counter Bad Reviews

What’s the difference between companies that are socially engaged with their customers and ones that aren’t? On average, the former realize a return on investment (ROI) that’s more than four…

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Email Goes Mobile: Obstacles and Opportunities for Doctors

Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both…

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Should Doctors Respond to Online Reviews?

When it comes to social media, you probably already know how important it is to listen to online conversations about you and your practice. But have you given much thought…

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Turn Facebook Likes into Visits to your Practice Website

 If you asked seven social media consultants what a Facebook “like” is worth, you’d probably get seven different answers. What most neglect to say is that, in and of itself,…

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Doctors Should Tap into Local Search to Promote Their Practice

What do doctors and surgeons have in common with mechanics, financial planners and real estate agents? According to a new report from AT&T Interactive, they’re all in the top 5…

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Blog, Email or Social — For Doctors, It’s the Content that Counts

Websites, blogs, email, social networks — with so many platforms clamoring for your time and attention, you may find yourself wondering if there’s one medium that’s better than the rest.…

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For Aesthetic Doctors, Earned Media is a Very Good Deal

If you’ve found yourself questioning the value of the ads you buy in local magazines, the Yellow Pages and other paid media outlets, you’re not alone. Turns out consumers’ trust…