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Rob Lovitt

academic plastic surgery
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Interview: Dr. Richard Rand on Social Media as a Teaching Tool

As the owner of Northwest Center for Aesthetic Plastic Surgery in Bellevue, Wash., Richard Rand, M.D., backs up his professional expertise with an educational resume that includes medical school at…

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Consumers’ “Social Journeys” Offer Insights for Aesthetic Professionals

The Internet has reinvented the way people shop for everything from music to Mommy Makeovers. Empowered, in large part, by social media, people no longer take a direct route from…

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Doctors Need to Tune into Social Signals for SEO

People are talking online and, apparently, Google is listening. No, not an evil eavesdropping way, but rather, in terms of determining search rankings. Instead of relying solely on traditional SEO…

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Groupon’s Hidden Cost: Your Reputation?

If you’ve ever considered doing a Groupon or other daily-discount offer, you already know that it can do some serious damage to your bottom line. That’s because such sites typically…

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When Doctors Should Sweat the Small Stuff – Nurturing Patient Internet Leads (Part III)

As we’ve discussed, Internet patient leads are different than word-of-mouth leads and they require a certain amount of nurturing. Unfortunately, even when you manage them meticulously, some won’t convert, a…

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Marketing Plastic Surgery to Men: They’re Social Shoppers Too

If your vision of online shoppers consists of socially savvy women comparing prices, reading online reviews and chatting with friends, you may need to rethink that image. Those shoppers could…

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Doctors Who Snooze, Lose (Nurturing Internet Leads, Part II)

It’s one of the ironies of the socially-connected, Internet-driven times we live in: Aesthetic consumers may take months or years to decide on a procedure but when they send an…

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Want new patients? Nurture those Internet Leads

Imagine this scenario: You have a well-designed practice website with appealing design, fresh content and multiple ways for visitors to contact you. When a prospective patient does just that —…

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Patients Take Purchase Decision “Journeys”

They say the longest journey begins with a single step but for consumers considering cosmetic surgery, it’s the steps that follow that may matter most. And for doctors trying to…

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Doctors and Twitter: Don’t Get Fooled by Vanity Metrics

Lady Gaga has 20 million “little monsters” following her on Twitter; Justin Bieber has 18 million “Beliebers.” As a cosmetic surgery expert with a Twitter account, you should have… little…

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For Hispanics, Social Media and Plastic Surgery Prove Increasingly Popular

Es su práctica médica amigable para los hispanos? If you’re a socially savvy doctor, the question — Is your medical practice friendly to Hispanics? — is not to be taken…

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5 Essential Tips for Email Marketing Your Medical Practice

Email is the technology that Facebook founder Mark Zuckerberg declared as dead. Turns out, à la Mark Twain, reports of email’s death are greatly exaggerated. According to The Radicati Group,…

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“Worth It Ratings” Add Fresh Insights to ASAPS Statistics

The numbers are in: According to just-released figures from ASAPS, more than 9.1 million cosmetic procedures were performed in the U.S. last year, an increase of 1% over the year…

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For Doctors, Ignoring Negative Reviews Is Not an Option

No one likes to see bad reviews about their services but closing your eyes to them is never a good idea. And while some doctors are still hesitant to wade…

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Doctors Risk “Reputation Management” Mismanagement

If you’ve been following this blog, you know that online reviews are here to stay. Unfortunately, the same is true for online reputation management (ORM) companies that claim they can…

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Does Your Practice Website Welcome (or Rebuff) Older Users?

As a successful doctor, you no doubt take great pains to make sure your office provides a warm welcome to prospective patients but have you considered whether your practice website…

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Older Patients Turning to Social Media for Research

Contrary to the common stereotype, social media is not the private domain of the young and short attention-spanned. Increasingly, web-savvy seniors are joining the conversation, a seismic shift that presents…

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Facebook for Doctors: Being Liked Doesn’t Always Add Up

Your patients may Like you on Facebook but that affection may be worth less than you think. Despite the ubiquity of that familiar “thumb’s up” button, research is giving it…

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Cosmetic Surgery Trend: More Informed Patients, Minimally Invasive

Fewer eye lifts, a boom in Botox and more informed — and increasingly Internet-savvy — patients. For doctors trying to keep up with a changing market, those are among the…

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Controversies in Aesthetics—The Patient Speaks in Vegas

Doctors wanting to stay on top of the latest aesthetic trends should make plans to be in Las Vegas June 6–10 for Vegas Cosmetic Surgery 2012. Held at The Bellagio…