It’s the first rule of healthcare marketing in the digital era: When you’re trying to connect with potential patients, it’s not about you, it’s about them. In other words, your…
Imagine, for a moment, a woman in Florida hoping to get her pre-baby body back. Typing “mommy makeover miami” into a search engine, she clicks on the top two results,…
It’s often said you can’t judge a book by its cover, but make no mistake, visitors to your practice website are definitely judging you by its homepage. Given how quickly…
As noted in last week’s post, it only takes an instant for online searchers to decide whether a particular website is going to give them what they want or not.…
Consults, surgeries, practice management — as a busy aesthetic professional, you probably don’t spend a lot of time studying your practice website. Turns out visitors don’t either. According to Google…
You hear a lot about “authenticity” these days — what it is, why it’s important, how to demonstrate it, etc. — but all too often those explanations are long on…
The mysterious symbol appeared in my search bar out of the blue this morning. Instead of the usual green lock or small blank page before a web address, there was a lower-case “i”…
Fifty years ago this month, a new TV show debuted with the now-iconic phrase “Space, the final frontier.” It received mixed reviews, but lives on in syndicated spin-offs, blockbuster movies,…
It’s National Hispanic Heritage Month (Sept. 15 – Oct. 15): Esta su práctica médica amigable para los Hispanos? Depending on where you practice, who your current clientele is, and who…
No one ever chose a medical practice simply because staff members returned calls quickly or greeted them warmly when they walked in the door. But that’s no reason to get…
When it comes to creating and sharing videos, it’s no surprise that many doctors focus on educating patients about what to expect before and during their procedure. That’s a good…
With Wednesday’s rollout of the latest iPhones, it’s not surprising that Apple aficionados are buzzing about the devices’ new features (e.g., improved cameras) and lack thereof (no headphone jack).…
What do patients want? Based on the most popular procedures, you could say flatter tummies and larger breasts. That’s true, statistically speaking at least, but it’s not the whole truth.…
Need further proof that, even two decades after its passage, HIPAA continues to raise questions about compliance? Having already considered the do’s and don’ts of HIPAA-compliant social media and HIPAA-compliant…
You see them almost everywhere you go: People of all ages with their heads down, faces glued to their phones, and playing Pokémon Go. The GPS/camera-based game has been touted…
It’s a dilemma for anyone hoping to engage with patients in today’s always-on, always-connected culture. On the one hand, you have HIPAA, the 20-year-old statute that’s all about protecting privacy;…
With apologies to The Beatles, it was 20 years ago today (okay, Sunday) that President Clinton signed Public Law 104-191, better known as the Health Insurance Portability and Accountability Act,…
Let’s face it — having done your best to help a patient, you have every right to be dismayed when you discover they’ve posted a scathing online review. As previous…
As noted in last week’s post, filing a lawsuit over a negative review — either to silence an unhappy patient or to pursue damages for defamation — is rarely a…
To sue or not to sue, that is the question. When the issue at hand is an online review of your practice, the answer is almost always no. Barring highly…
