Posts By :

The RealSelf Team

1024 576 The RealSelf Team

Patient Reviews Can Now Be Tagged As ‘Verified Purchases’

We introduced RealSelf Verified last year to add more ease, trust and transparency to consumers’ doctor search experience and give them more confidence in their doctor selection. Now we’re bringing…

1024 576 The RealSelf Team

Practice Playbook: Dr. Alex Zuriarrain

Dr. Alex Zuriarrain, a RealSelf Verified Doctor who is just two years into his Miami-based solo practice, ramped quickly to success on RealSelf by focusing on reviews.

1024 576 The RealSelf Team

Our Traffic Jumped In May. Here’s What You Should Know.

Google’s most recent core algorithm update, which went live on May 4, directly precipitated a traffic lift for RealSelf, making it clear that the changes we’ve been making since last year to improve consumer experience is now paying off in terms of visitor volume.

1024 577 The RealSelf Team

Watch On Demand: Instagram Content Workshop

On this webinar, we’ll bring you fresh data-driven insights from the RealSelf social media team and RealSelf Social Index of 5,000 aesthetic Instagram accounts including plastic surgeons, nurse injectors, and med spas.

1024 576 The RealSelf Team

Beauty in Focus: Come for the Content, Stay for the Strategy

Beauty in Focus, a consumer-facing virtual content series, will explore the news, trends, and issues currently shaping medical aesthetics.

967 582 The RealSelf Team

Reopening Your Practice? Here Are 5 Messaging Considerations.

As the relaxation of stay-at-home orders ramps up, practices are doing the painstaking work of reopening while implementing safety procedures to keep staff and patients protected. What you should keep front of mind to inform your patient outreach.

650 358 The RealSelf Team

Rarely Shared Secrets to Getting Reviews and Increasing Conversions

On the first episode of the Hey Seery podcast, RealSelf CEO and Founder Tom Seery interviews practice marketing veteran Eva Sheie about the world of online reviews, which are critical for helping great doctors do well online.

1024 576 The RealSelf Team

Beyond Question: Leveraging Q&A to Get More Views and Inquiries

Answering questions on RealSelf gives consumers the content they crave when visiting your profile. Here’s how to approach questions so that you get the most return on the time you spend answering them.

1024 576 The RealSelf Team

5 Things You Can Do Now to Shore Up Your Before-and-After Gallery

As you think about reopening your doors, it’s a good time to refresh your photo gallery and put a plan in place to consistently publish great before-and-after photos when you start seeing patients face-to-face again. Here’s how.

808 446 The RealSelf Team

Doctors Predict The Longterm Effects of the Outbreak on Patient Behavior

We recently asked aesthetic doctors what they predict the more lasting changes will be from the pandemic: how will it affect consumer attitudes and expectations in the longer term? Here’s what they told us.

724 400 The RealSelf Team

Now’s a Good Time to Beef Up Your Online Reviews

You know how important reviews are as consumers search for their doctor, but you’ve probably also found it hard to carve out time to get a good system in place. Here’s how you can use this downtime to get more reviews.

921 509 The RealSelf Team

How Doctors Are Prepping Patients for Virtual Consults

We’ve heard from several aesthetic doctors about the steps they are taking to prepare their practice and patients for virtual consultations. Here’s a rundown of what some of them had to say about their process.

480 340 The RealSelf Team

9 Ways Potential Patients Are Adapting to Laptop Living

Doctors and staff looking for inspiration during these challenging times can look around at the trends: people will find a way to continue to do what they do on any given day—including explore aesthetic procedures.

hands touching tablet
1024 683 The RealSelf Team

What Happened When We Turned Up the Volume on Virtual Consults

RealSelf recently implemented new virtual consultation-focused capabilities. Here’s a readout of what we’ve seen so far in terms of how consumers are actually behaving when it comes to virtual consults.

1024 678 The RealSelf Team

What Doctors Are Doing With Their Days While Their Doors Are Closed

If the pause to in-office patient flow has left you and your staff with more time on your hands than you know what to do with, you might find the ways some of your peers are spending their time inspirational.

1024 683 The RealSelf Team

5 Things You’ll Want People to Say About Your Practice Post-Crisis

Here are some things you will want current and potential patients to say about your practice once the crisis has passed.

1024 576 The RealSelf Team

Join Us to Support Medical Professionals Treating COVID-19 Patients

RealSelf is partnering with Los Angeles-based retailer Bluestone Sunshields to support the manufacture and distribution of safety glasses and full-face shields to hospitals in Los Angeles, New York City and Seattle.

960 540 The RealSelf Team

3 Tips for Social Media Marketing in a Crisis

While people spend more time than usual on social media, you have an opportunity to engage with and grow your audience. On our recent Mentor-supported webinar 3 Crisis Marketing Need-to-Knows,…

1024 683 The RealSelf Team

5 New Ways We’re Enabling and Promoting Virtual Appointments for RealSelf Network Doctors

Nearly 60% of RealSelf consumers told us in a late-March survey that they’re interested in virtual appointments, and that’s just so far. And during our recent RealSelf University webinar, where…

1024 650 The RealSelf Team

What Consumers Are Saying So Far About Procedure Plans in the Wake of COVID-19

It’s important at this relatively early moment in this crisis to take stock of how consumers say they plan to behave. What we’re hearing so far.