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The RealSelf Team

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5 New Ways We’re Enabling and Promoting Virtual Consultations for RealSelf Network Doctors

Nearly 60% of RealSelf consumers told us in a late-March survey that they’re interested in virtual consultations, and that’s just so far. And during our recent RealSelf University webinar, where…

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What Consumers Are Saying So Far About Procedure Plans in the Wake of COVID-19

It’s important at this relatively early moment in this crisis to take stock of how consumers say they plan to behave. What we’re hearing so far.

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COVID-19: News & Resources From Around the Web

We’re curating insightful articles from around the web to help you make sense of the current moment and find your way forward.

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How to Responsibly Market in Times of Uncertainty? What History Says.

What historical research and insights say about how to think about marketing in uncertain times.

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3 Crisis Marketing Need-to-Knows

Join us for a special RealSelf University webinar on Thursday, March 26 at 12 Pacific to learn what you need to know about marketing during a crisis, and get the strategic info you need to futureproof your practice.

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Virtual Appointments: We’re Not Closed!

Yes, it can be possible to be open even if your physical office is temporarily closed.

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Emsculpt: Anatomy of a Most Worth It Procedure

Content sponsored by  Emsculpt has been making serious waves with aesthetic consumers since its debut in the first half of 2018. The device delivers electromagnetic pulses to the muscles, activating…

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Inquiry Management Tips in a Time of Closed Doors

It’s incredibly important that you have a system for managing inquiries that are not quite ready to turn into booked patients, whether by choice or because of mandated business closures.

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5 Things Your Practice Might Misdiagnose as ‘Bad ROI’

There is no exact science when it comes to marketing: if it was simple, it wouldn’t be a multibillion-dollar industry. Whether it’s higher standing for your brand, more patient inquiries…

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How to Be Authentic On Camera

An important aspect of making a connection with the viewer is to be yourself and “act natural.” But what does that mean and how can you accomplish it? Let’s take a look at some tips and tricks for coming across as authentic and relaxed on video.

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Webinar: 10 Most Costly Before & After Photo Fails

83% of prospective patients say that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Join our RealSelf University webinar featuring Etna Interactive CEO Ryan Miller to learn how to do them better.

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Get Inspired With These Smart Reads: February 2020

This month we’re reading about a wide range of topics. First up is a look at the most effective tool to deliver your company’s marketing message and how to make…

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Before & After: 10 Tips for Shaping up Your Photo Gallery

Your photo gallery is a sort of proving ground, and virtually every prospective patient will go there when vetting you as an aesthetic provider. For most practices, photo gallery pages…

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Consider This Non-Aesthetic Content to Engage Your Followers

You may have heard the phrase “Content is King.” It was coined by Bill Gates during a 1996 essay where he predicted content would be the main source of revenue…

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Get Inspired With These Smart Reads, Including a Question even ‘Google’ Couldn’t Answer

The start of a new year is a natural time to take stock of the previous year’s accomplishments and challenges, and utilize those insights to build a strategy for the…

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RealSelf University Episode 7: Jonathan Kaplan, MD and Tom Seery

Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about pricing transparency and Yelp.

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Marketing to the Mobile Consumer: What to Know

When it comes to digital marketing, keeping an eye on data can help practices understand what efforts are succeeding, and what might need to be tweaked for optimum results. This…

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Launch a Simple Facebook Campaign to Grow Email Subscribers

Growing and maintaining your own email list is an important pillar of your practice’s email marketing strategy. Here, we’re going to focus on how to use paid social media marketing…

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But How? Getting Reviews From Low-Tech Patients

Statistically speaking, good reviews are great to have. The general public has become quite used to leaving, and trusting, online reviews. A whopping 97% of people use online media when…

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Get New CoolSculpting Reviews & We’ll Give Your Patients $25

Due to an overwhelming response, we’ve extended our consumer offer—a $25 Amazon gift card to every patient who completes a CoolSculpting review through the customized Review Request tool in your…