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The RealSelf Team

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Your Inbox Is Where the Action Is for Your Practice. 5 Stats That Prove It.

The digital and the mobile ages kicked off a renaissance for both one-to-one and one-to-many marketing. From social media posting to messaging apps to push notifications, there are now an…

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SXSW 2019 Recap: Introducing Modern Beauty to New Audiences

SXSW 2019 presented a unique opportunity for the RealSelf brand marketing team to engage our users up close and in person, and to make the world of medical aesthetics accessible…

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Masters Series: How This Practice Manages Hundreds of Weekly Patient and Prospect Follow-Ups

Welcome to the first RealSelf University Masters Series interview, where a leading voice in practice management or marketing goes in-depth with a practice manager or marketing expert in the field…

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16 Opportunities for Creating Instagram Content at Conferences

Instagram is the place where aesthetics practitioners should focus their social media efforts to reach the most consumers. RealSelf research has found that cosmetic Instagram accounts see an average of…

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Get Inspired With These Smart Marketing Reads

This month we read about the the ways that consumer experiences are predicted to evolve this year, how our industry should keep marketing front-of-mind as innovations proliferate, and why businesses…

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Haven’t Updated Your Profile Photo Recently?

Right now, your RealSelf profile photo probably looks good. Maybe even great. But it’s time to update yours now. Why? Because we’re thinking bigger. Consumers let us know they want…

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What Your Practice Can Learn About Marketing Your High-Priced Services from Premium Brands

Create A Valuable Experience Whatever your need state is at Starbucks, if you ask a customer, I just want to get the coffee and get out, but do you want…

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#PhotoRecap: The First Ever RealSelf Business Advisory Board Meeting

We recently held our inaugural RealSelf Business Advisory Board meeting as we continue our two-way dialogue with diverse representatives from the aesthetics provider community. Thank you to the nine board…

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Announcing 2019’s Most “Worth It” Procedures

Based on patient feedback, RealSelf just released the 2019 Worth It Rankings. This list ranks more than 140 surgical and non-surgical cosmetic procedures and brands, using a proprietary consumer satisfaction…

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5 Fresh Ideas for Creative and Engaging Instagram Posts

Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…

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Medical Industry Email Marketing: Benchmarks and Best Practices

One of our affiliate partners, healthcare marketing agency Etna Interactive, recently shared a wealth of resources to help take your email marketing to the next level. With an ever-shifting marketplace…

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Get Calls from Ready-to-Talk Consumers

As an engaged RealSelf user, you’re already making progress towards finding your next great patient. Now you can connect live with engaged aesthetics shoppers with the help of a compelling…

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Times Square, Instagram, and Other Ways We’re Promoting Hall of Fame Inductees

From the bright lights of New York City to our 100,000+ followers on Instagram, we’ve been busy showcasing the doctors inducted into the RealSelf 100 & 500 Hall of Fame.…

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15 Tips for Promoting Your RealSelf 100 & 500 Hall of Fame Induction

Congratulations to all the RealSelf 100 & 500 Hall of Fame inductees! To help you promote your achievement, here are suggested ways to spread the exciting news — and to…

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Get New CoolSculpting Reviews & We’ll Give Your Patients $25

We promised you a simpler RealSelf experience and new enhancements to the platform that will deliver higher value to your practice. Now through May 2019, we’re sending a $25 Amazon…

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How Dr. Salemy Reaches Prospective Patients 24/7

  Even early on in his career, Shahram Salemy, MD, FACS realized the need to build relationships with potential patients. To stand out against competitors, Dr. Salemy prioritized building up…

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Announcing the RealSelf 100 & 500 Hall of Fame

Since 2011, the RealSelf 100 & 500 awards have highlighted board-certified aesthetic doctors in the RealSelf community who consistently demonstrate a commitment to patient education. To honor these winners, we’ve…

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Making the Most of Your Competitive Insights Snapshot

About Your Competitive Insights Snapshot The Competitive Insights Snapshot is designed to give you visibility into how your RealSelf profile is performing. In this blog post, I’ll share brief explanations…

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The Results Are In: The U.K. Aesthetics Interest Survey

In case you missed it, RealSelf shared a press release last month revealing the results of the U.K. Aesthetics Interest Survey. Conducted online by The Harris Poll on behalf of…

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2018 Beauty Capitals: U.S. Cities With The Most Aesthetic Treatment Providers Per Capita

According to a new RealSelf data analyzing U.S. metro areas with the most plastic surgeons and medaesthetic providers per capita, more people in markets nationwide are exploring the benefits of…