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The RealSelf Team

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Is Social Media Destroying Medicine? [Video]

Is social media a platform for fakers and posers, or is it an unprecedented opportunity for talented and expert aesthetic doctors to educate the masses, connect with potential patients and…

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Webinar: 10 Most Costly Before & After Photo Fails

83% of prospective patients say that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Join our RealSelf University webinar featuring Etna Interactive CEO Ryan Miller to learn how to do them better.

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5 Things Your Practice Might Misdiagnose as ‘Bad ROI’

There is no exact science when it comes to marketing: if it was simple, it wouldn’t be a multibillion-dollar industry. Whether it’s higher standing for your brand, more patient inquiries…

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How to Be Authentic On Camera

An important aspect of making a connection with the viewer is to be yourself and “act natural.” But what does that mean and how can you accomplish it? Let’s take a look at some tips and tricks for coming across as authentic and relaxed on video.

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Before & After: 10 Tips for Shaping up Your Photo Gallery

Your photo gallery is a sort of proving ground, and virtually every prospective patient will go there when vetting you as an aesthetic provider. For most practices, photo gallery pages…

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Consider This Non-Aesthetic Content to Engage Your Followers

You may have heard the phrase “Content is King.” It was coined by Bill Gates during a 1996 essay where he predicted content would be the main source of revenue…

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Get Inspired With These Smart Reads, Including a Question even ‘Google’ Couldn’t Answer

The start of a new year is a natural time to take stock of the previous year’s accomplishments and challenges, and utilize those insights to build a strategy for the…

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RealSelf University Episode 7: Jonathan Kaplan, MD and Tom Seery

Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about pricing transparency and Yelp.

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Marketing to the Mobile Consumer: What to Know

When it comes to digital marketing, keeping an eye on data can help practices understand what efforts are succeeding, and what might need to be tweaked for optimum results. This…

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Launch a Simple Facebook Campaign to Grow Email Subscribers

Growing and maintaining your own email list is an important pillar of your practice’s email marketing strategy. Here, we’re going to focus on how to use paid social media marketing…

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But How? Getting Reviews From Low-Tech Patients

Statistically speaking, good reviews are great to have. The general public has become quite used to leaving, and trusting, online reviews. A whopping 97% of people use online media when…

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Get New CoolSculpting Reviews & We’ll Give Your Patients $25

Due to an overwhelming response, we’ve extended our consumer offer—a $25 Amazon gift card to every patient who completes a CoolSculpting review through the customized Review Request tool in your…

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Webinar: The RealSelf Network—Turning Consumer Confusion Into Confidence

Join us on Tuesday, December 17 to hear how the RealSelf Network has transformed and simplified the way consumers find and choose the doctor that’s right for them.

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Put Your Email Confirmation Page to Work

One of the keys to maximizing marketing ROI for your aesthetics practice is to make sure that every single marketing touchpoint works its hardest to inspire action. One powerful touchpoint…

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Write Copy that Stirs Aesthetic Consumers to Action

Here are some things to keep in mind when considering how to best craft the wording behind your marketing efforts.

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Get Inspired With These Smart Reads: December 2019

This month’s reads are about putting culture first; using Agile principles to boost your marketing; what you might learn from businesses that take a stripped-down approach to advertising; one key…

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Testing Opportunity for Practices: Facebook’s Group Pages

RealSelf Affiliate Page 1 Solutions has been publishing a series highlighting marketing strategies plastic surgeons should consider in 2020. One suggestion: take advantage of Facebook’s new emphasis on its group…

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Social Users Flex Their Influence on BII Treatment

The BII conversation reveals what’s at stake when consumer empowerment and online community collide with medical expertise.

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Reviews, Stat. What the Data Says About Why They Matter

Is there any part of our daily lives that is not up for review? From checking reviews on products and services before making a purchase decision (including in-store) to venting…

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Are you maximizing Instagram? Use these features to make the most of it.

With its focus on photos and video, the social media giant Instagram is particularly well suited for the aesthetics field, and many practices have been using the platform to effectively…