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The RealSelf Team

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5 Tips for Fielding Phone Inquiries to Your Practice

Having an efficient, well-planned, documented procedure for handling customer phone calls is a great first step to building relationships with prospective patients who ring up your practice.

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6 Scenarios Where You Look Different to Consumers Than You Might Think

Having a handle on how your actions appear to others can be tough. Here are six instances where you might be surprised at how your actions are being interpreted by consumers.

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4 Bashful Habits That Might Be Hurting Your Practice

When it comes to attracting new patients to your practice, those who practice quiet studiousness (“I’ll simply do great work and new patients will come.”) need to replace that persona…

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Get Inspired With These Smart Marketing Reads: October 2019

We’re reading about Facebook, Instagram, ageism and relatable (…or maybe not?) marketing this month.

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Learn Best Practices for Ranking on Google from Etna Interactive

Achieving or maintaining a high ranking on Google search is an important aspect of having a well-rounded presence on digital media. RealSelf Affiliate Etna Interactive on what medical offices can do to improve their ranking.

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Webinars: Cracking the Code on Instagram & Reviews

Learn more tips for ramping up your online reviews (including a new integration to make it easier), and tune in as RealSelf CEO Tom Seery joins to help practices like yours outsmart Instagram’s algorithm update.

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Badges for Brand-Validated RealSelf Providers

Showcase Your Status. Get Found for Treatments. RealSelf works with industry brands to identify trusted providers for their treatments, and we’ve added an exclusive validation to brand-validated provider profiles that…

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Coming Soon: Our 2019 Breast Reconstruction Feature

Our 2019 Reconstruct Your Narrative feature will highlight first-person narrative content, safety resources and treatment guides to help breast cancer patients navigate their mastectomy and reconstruction options.

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6 Ways to Offer Fast & Quality Responses to Email Inquiries

tips for getting back to prospective patients quickly via email, and putting your best foot forward when you do.

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Our RealSelf Verified Consumer Campaign in Action

Here’s a look at what consumers have been seeing both on and off of RealSelf about who RealSelf Verified Doctors are and why they should feel confident adding these doctors to their short list.

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Get Inspired With These Smart Marketing Reads: September 2019

Drawing lessons and insights from the ascendance of a luxury fitness brand, the importance of inclusive marketing, the possibility of a world without Instagram “likes” + more marketing reads for September.

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Vanity URLs Aren’t Shallow

Using a custom URL to lock down your brand identity on platforms like RealSelf is kind of a big deal.

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Leverage Your Credibility to Get Selected by Consumers

Enhanced trust gets you considered by consumers. Enhanced reach gets you seen. Learn why pairing smart targeting and trustworthy standards boosts your chances of being selected by prospective patients.

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Power Up Your Practice Marketing With Personalization

Coax an inquiry to a consultation, a consultation to a booking, and a patient to a repeat visit or positive review.

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4 Reasons Why RealSelf Verified Doctors Will Win With Consumers

At the convening of our doctor advisory board meeting in Seattle last month, RealSelf CEO Tom Seery reminded members that when we set out to launch a reimagined paradigm for…

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Webinar: Someone Online Hates You

Watch “Someone Online Hates You: Tips for Managing Negative Reviews” on demand now. It’s the day rued by any business or service provider: the day they receive the dreaded negative…

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Get Inspired With These Smart Marketing Reads: August 2019

This month’s reads are all about getting over and getting in tune: the general public starting to get over lingering stigmas associated with plastic surgery overall; cosmetic companies getting over…

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New to Instagram? Here’s What to Do in the First 30 Days

Branching out into the world of Instagram can be a highly effective way for your aesthetics practice to strut its stuff, showcasing the quality work you do, your expertise, your…

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4 Things Providers Should Know About Marketing Attribution

Marketing attribution refers to the process of determining which marketing efforts or channels contribute to patient acquisition, and helps you understand which of those efforts or channels are producing the…

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Etna Interactive Schools Practices on Loyalty Programs

Etna Interactive’s recent survey of best practices about patient loyalty and rewards programs reminds us that it’s seven times less expensive to keep a patient you already have than to…