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The RealSelf Team

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Practice Playbook: Dr. Alex Zuriarrain

Dr. Alex Zuriarrain, a RealSelf Verified Doctor who is just two years into his Miami-based solo practice, ramped quickly to success on RealSelf by focusing on reviews.

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Our Traffic Jumped In May. Here’s What You Should Know.

Google’s most recent core algorithm update, which went live on May 4, directly precipitated a traffic lift for RealSelf, making it clear that the changes we’ve been making since last year to improve consumer experience is now paying off in terms of visitor volume.

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Watch On Demand: Instagram Content Workshop

On this webinar, we’ll bring you fresh data-driven insights from the RealSelf social media team and RealSelf Social Index of 5,000 aesthetic Instagram accounts including plastic surgeons, nurse injectors, and med spas.

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Beauty in Focus: Come for the Content, Stay for the Strategy

Beauty in Focus, a consumer-facing virtual content series, will explore the news, trends, and issues currently shaping medical aesthetics.

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Reopening Your Practice? Here Are 5 Messaging Considerations.

As the relaxation of stay-at-home orders ramps up, practices are doing the painstaking work of reopening while implementing safety procedures to keep staff and patients protected. What you should keep front of mind to inform your patient outreach.

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Rarely Shared Secrets to Getting Reviews and Increasing Conversions

On the first episode of the Hey Seery podcast, RealSelf CEO and Founder Tom Seery interviews practice marketing veteran Eva Sheie about the world of online reviews, which are critical for helping great doctors do well online.

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Beyond Question: Leveraging Q&A to Get More Views and Inquiries

Answering questions on RealSelf gives consumers the content they crave when visiting your profile. Here’s how to approach questions so that you get the most return on the time you spend answering them.

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Doctors Predict The Longterm Effects of the Outbreak on Patient Behavior

We recently asked aesthetic doctors what they predict the more lasting changes will be from the pandemic: how will it affect consumer attitudes and expectations in the longer term? Here’s what they told us.

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How Doctors Are Prepping Patients for Virtual Consults

We’ve heard from several aesthetic doctors about the steps they are taking to prepare their practice and patients for virtual consultations. Here’s a rundown of what some of them had to say about their process.

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9 Ways Potential Patients Are Adapting to Laptop Living

Doctors and staff looking for inspiration during these challenging times can look around at the trends: people will find a way to continue to do what they do on any given day—including explore aesthetic procedures.

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What Happened When We Turned Up the Volume on Virtual Consults

RealSelf recently implemented new virtual consultation-focused capabilities. Here’s a readout of what we’ve seen so far in terms of how consumers are actually behaving when it comes to virtual consults.

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What Doctors Are Doing With Their Days While Their Doors Are Closed

If the pause to in-office patient flow has left you and your staff with more time on your hands than you know what to do with, you might find the ways some of your peers are spending their time inspirational.

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5 Things You’ll Want People to Say About Your Practice Post-Crisis

Here are some things you will want current and potential patients to say about your practice once the crisis has passed.

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Join Us to Support Medical Professionals Treating COVID-19 Patients

RealSelf is partnering with Los Angeles-based retailer Bluestone Sunshields to support the manufacture and distribution of safety glasses and full-face shields to hospitals in Los Angeles, New York City and Seattle.

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3 Tips for Social Media Marketing in a Crisis

While people spend more time than usual on social media, you have an opportunity to engage with and grow your audience.

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5 New Ways We’re Enabling and Promoting Virtual Appointments for RealSelf Network Doctors

Here’s what you should know about how new features RealSelf has launched to support virtual consultations for doctors.

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What Consumers Are Saying So Far About Procedure Plans in the Wake of COVID-19

It’s important at this relatively early moment in this crisis to take stock of how consumers say they plan to behave. What we’re hearing so far.

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How to Responsibly Market in Times of Uncertainty? What History Says.

What historical research and insights say about how to think about marketing in uncertain times.

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3 Crisis Marketing Need-to-Knows

Join us for a special RealSelf University webinar on Thursday, March 26 at 12 Pacific to learn what you need to know about marketing during a crisis, and get the strategic info you need to futureproof your practice.

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Virtual Appointments: We’re Not Closed!

Yes, it can be possible to be open even if your physical office is temporarily closed.