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The RealSelf Team

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Join Us to Support Medical Professionals Treating COVID-19 Patients

RealSelf is partnering with Los Angeles-based retailer Bluestone Sunshields to support the manufacture and distribution of safety glasses and full-face shields to hospitals in Los Angeles, New York City and Seattle.

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3 Tips for Social Media Marketing in a Crisis

While people spend more time than usual on social media, you have an opportunity to engage with and grow your audience.

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5 New Ways We’re Enabling and Promoting Virtual Appointments for RealSelf Network Doctors

Here’s what you should know about how new features RealSelf has launched to support virtual consultations for doctors.

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What Consumers Are Saying So Far About Procedure Plans in the Wake of COVID-19

It’s important at this relatively early moment in this crisis to take stock of how consumers say they plan to behave. What we’re hearing so far.

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How to Responsibly Market in Times of Uncertainty? What History Says.

What historical research and insights say about how to think about marketing in uncertain times.

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3 Crisis Marketing Need-to-Knows

Join us for a special RealSelf University webinar on Thursday, March 26 at 12 Pacific to learn what you need to know about marketing during a crisis, and get the strategic info you need to futureproof your practice.

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Virtual Appointments: We’re Not Closed!

Yes, it can be possible to be open even if your physical office is temporarily closed.

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Emsculpt: Anatomy of a Most Worth It Procedure

A brief tour of the underlying factors that make Emsculpt “Worth It” for both aesthetic patients and for the providers who treat them.

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Inquiry Management Tips in a Time of Closed Doors

It’s incredibly important that you have a system for managing inquiries that are not quite ready to turn into booked patients, whether by choice or because of mandated business closures.

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5 Things Your Practice Might Misdiagnose as ‘Bad ROI’

Let’s explore a few mistakes practices might make when assessing the return they get from their marketing.

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How to Be Authentic On Camera

An important aspect of making a connection with the viewer is to be yourself and “act natural.” But what does that mean and how can you accomplish it? Let’s take a look at some tips and tricks for coming across as authentic and relaxed on video.

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Webinar: 10 Most Costly Before & After Photo Fails

83% of prospective patients say that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Join our RealSelf University webinar featuring Etna Interactive CEO Ryan Miller to learn how to do them better.

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Get Inspired With These Smart Reads: February 2020

Marketing insights and inspiration from around the web.

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Before & After: 10 Tips for Shaping up Your Photo Gallery

Whether you’ve always put photos first or are newly committed to shaping up a long-neglected showcase, here are some tips to transform the appearance and performance of your gallery.

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Consider This Non-Aesthetic Content to Engage Your Followers

If you expand the spectrum of your content, you may increase both engagement and reach with the audience.

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RealSelf University Episode 7: Jonathan Kaplan, MD and Tom Seery

Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about pricing transparency and Yelp.

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Marketing to the Mobile Consumer: What to Know

A few notable stats from recent studies which can shed some light on how the public is evolving when it comes to interacting with marketing on their mobile devices.

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Launch a Simple Facebook Campaign to Grow Email Subscribers

How to use paid social media marketing to grow list subscribers from people who are already following you.

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But How? Getting Reviews From Low-Tech Patients

Here are some ideas that could help make it easier for the less tech savvy among us to contribute their reviews.