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The RealSelf Team

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5 New Ways We’re Enabling and Promoting Virtual Appointments for RealSelf Network Doctors

Here’s what you should know about how new features RealSelf has launched to support virtual consultations for doctors.

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What Consumers Are Saying So Far About Procedure Plans in the Wake of COVID-19

It’s important at this relatively early moment in this crisis to take stock of how consumers say they plan to behave. What we’re hearing so far.

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How to Responsibly Market in Times of Uncertainty? What History Says.

What historical research and insights say about how to think about marketing in uncertain times.

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3 Crisis Marketing Need-to-Knows

Join us for a special RealSelf University webinar on Thursday, March 26 at 12 Pacific to learn what you need to know about marketing during a crisis, and get the strategic info you need to futureproof your practice.

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Virtual Appointments: We’re Not Closed!

Yes, it can be possible to be open even if your physical office is temporarily closed.

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Emsculpt: Anatomy of a Most Worth It Procedure

A brief tour of the underlying factors that make Emsculpt “Worth It” for both aesthetic patients and for the providers who treat them.

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Inquiry Management Tips in a Time of Closed Doors

It’s incredibly important that you have a system for managing inquiries that are not quite ready to turn into booked patients, whether by choice or because of mandated business closures.

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5 Fresh Ideas for Creative and Engaging Instagram Posts

Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…

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Webinar: 10 Most Costly Before & After Photo Fails

83% of prospective patients say that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Join our RealSelf University webinar featuring Etna Interactive CEO Ryan Miller to learn how to do them better.

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New to Instagram? Here’s What to Do in the First 30 Days

Branching out into the world of Instagram can be a highly effective way for your aesthetics practice to strut its stuff, showcasing the quality work you do, your expertise, your…

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Get Inspired With These Smart Reads: February 2020

Marketing insights and inspiration from around the web.

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Before & After: 10 Tips for Shaping up Your Photo Gallery

Whether you’ve always put photos first or are newly committed to shaping up a long-neglected showcase, here are some tips to transform the appearance and performance of your gallery.

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Consider This Non-Aesthetic Content to Engage Your Followers

If you expand the spectrum of your content, you may increase both engagement and reach with the audience.

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Are you maximizing Instagram? Use these features to make the most of it.

With its focus on photos and video, the social media giant Instagram is particularly well suited for the aesthetics field, and many practices have been using the platform to effectively…

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Build a Well-Rounded Instagram Presence With These Metrics

It’s no wonder that recent statistics show almost three quarters of all businesses are expected to have a presence on the Instagram social media platform in 2020. After all, 130…

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RealSelf University Episode 7: Jonathan Kaplan, MD and Tom Seery

Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about pricing transparency and Yelp.

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Marketing to the Mobile Consumer: What to Know

A few notable stats from recent studies which can shed some light on how the public is evolving when it comes to interacting with marketing on their mobile devices.

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Launch a Simple Facebook Campaign to Grow Email Subscribers

How to use paid social media marketing to grow list subscribers from people who are already following you.

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But How? Getting Reviews From Low-Tech Patients

Here are some ideas that could help make it easier for the less tech savvy among us to contribute their reviews.