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The RealSelf Team

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Get New CoolSculpting Reviews & We’ll Give Your Patients $25

We’ve extended our consumer offer—a $25 Amazon gift card to every patient who completes a CoolSculpting review through the customized Review Request tool in your dashboard—through December 31, 2020.

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Webinar: The RealSelf Network—Turning Consumer Confusion Into Confidence

Join us on Tuesday, December 17 to hear how the RealSelf Network has transformed and simplified the way consumers find and choose the doctor that’s right for them.

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Put Your Email Confirmation Page to Work

Seven ways you can leverage your email confirmation page to push subscribers to take further action.

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Write Copy that Stirs Aesthetic Consumers to Action

Here are some things to keep in mind when considering how to best craft the wording behind your marketing efforts.

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Get Inspired With These Smart Reads: December 2019

Marketing inspiration and insights from around the web.

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Testing Opportunity for Practices: Facebook’s Group Pages

RealSelf Affiliate Page 1 Solutions has been publishing a series highlighting marketing strategies plastic surgeons should consider in 2020. One suggestion: take advantage of Facebook’s new emphasis on its group…

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Social Users Flex Their Influence on BII Treatment

The BII conversation reveals what’s at stake when consumer empowerment and online community collide with medical expertise.

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Reviews, Stat. What the Data Says About Why They Matter

Is there any part of our daily lives that is not up for review? From checking reviews on products and services before making a purchase decision (including in-store) to venting…

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Are you maximizing Instagram? Use these features to make the most of it.

With its focus on photos and video, the social media giant Instagram is particularly well suited for the aesthetics field, and many practices have been using the platform to effectively…

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Introducing the RealSelf University Podcast

The new RealSelf University Podcast surfaces fresh data and uncovers thought-provoking stories from the most interesting and successful personalities in aesthetics—both doctors and the people who contribute to their success…

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Will I Know How We’re Doing When Instagram Hides ‘Likes?’

It’s really happening. After whispers that began earlier this year and out-and-out tests in non-U.S. markets, Instagram has revealed that it will begin testing hiding ‘likes’ count on Instagram posts…

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Got a Bad Review? Here’s What to Do (& Not)

If you’re like many business owners, the thought of getting a bad review is sure to cost you some sleep. Learn best practices for how to and how not to respond to online reviews.

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OK Google, What Do I Need to Know About Voice Tech?

Voice search is steadily becoming more popular. Here’s how to respond.

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Finding Great Content to Share Doesn’t Have to be Painful

When it comes to social media strategy, consistency is important. Regular posting across all channels helps increase engagement with audiences, including current and potential clients, and that engagement fuels the…

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Learn SEO Best Practices for Multi-Location Practices from Etna Interactive

Search engine optimization takes work and commitment to get right for a single location practice. Multiply the locations, multiply the complexity. Creating an SEO strategy for a multi-location requires a…

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Get Inspired With These Smart Marketing Reads: November 2019

This month’s reads are about strategy, alternative and diversifying revenue streams and a ban on plastic surgery like filters on Instagram. It’s an unusual and risky strategy—actively encouraging people to…

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Build a Well-Rounded Instagram Presence With These Metrics

It’s no wonder that recent statistics show almost three quarters of all businesses are expected to have a presence on the Instagram social media platform in 2020. After all, 130…

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Webinars: Cracking the Code on Instagram & Reviews

Learn more tips for ramping up your online reviews (including a new integration to make it easier), and tune in as RealSelf CEO Tom Seery joins to help practices like yours outsmart Instagram’s algorithm update.

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5 Tips for Fielding Phone Inquiries to Your Practice

Having an efficient, well-planned, documented procedure for handling customer phone calls is a great first step to building relationships with prospective patients who ring up your practice.

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6 Scenarios Where You Look Different to Consumers Than You Might Think

Having a handle on how your actions appear to others can be tough. Here are six instances where you might be surprised at how your actions are being interpreted by consumers.