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The RealSelf Team

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Mastering Marketing on the Main Line

  After establishing his own successful practice in New England, plastic surgeon and RealSelf community member Dr. Brannon Claytor found himself with the opportunity to join the practice of Dr.…

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Video: How to Look Like a Pro Without Spending Like One

  1 in 3 aesthetic consumers wants to watch a video of the doctor she’s researching. But producing high-quality videos is costly and time consuming. Or is it? Join us…

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Making the Most of Moments

  Facial plastic surgeon and longtime RealSelf member Dr. Edward Dickerson has no fear when it comes to trying new marketing tools or ideas in his quest to connect with…

Photo via Flickr user Vic
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Don’t Let a Bad Online Profile Hold Back Your Business

Photo via Flickr user Vic Patients get their first impression of your practice the second they walk in the front door. The location, the decor, the lobby chairs, even the…

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Reviews: Ignite the ‘Pay it Forward’ Phenomenon

What your patients say about you online becomes the fuel for awareness, consideration, and trust with potential patients. Learn the surprising truth about what truly drives patients to write reviews…

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3 Tips to Generate More Patient Reviews

Reviews matter. As a medical professional, reviews may not be at the top of your priority list. Your experience, education, and board-certification showcase the value of your work. That is…

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How Answering Simple Questions Can Build Your Brand and Grow Your Practice

It’s easy to get caught up on ROI as you build your practice. Your time is valuable and whatever you invest in it needs to deliver. All those returns, however,…

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Going Solo – How RealSelf, Social Media, and Being Scrappy Helped Me Launch My Practice

  Last year, plastic surgeon Dr. Adam Oppenheimer took a “leap of faith” and went out on his own, supported by his confidence that he could attract patients online regardless…

1024 683 The RealSelf Team

Going Solo: How RealSelf, Social Media, and Being Scrappy Helped Launch My Practice

Ever since his plastic surgeon grandfather stitched up his tongue after a childhood bike accident, Dr. Adam Oppenheimer knew he wanted to be in the business. Raised in a family…

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Spotlight Case Study: Dr. David Shifrin

Using RealSelf to Build a Strong Brand and Patient Pipeline. How many younger plastic surgeons can already say they’ve established a strong reputation and found a cost-effective way to acquire…

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Spotlight Case Study: Dr. Peter Capizzi

“Results I can’t get just from my own website or any other kind of advertising.” Dr. Peter Capizzi is known for many things. Like his skill with breast surgeries. And…

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Spotlight Case Study: Dr. Jose Perez-Gurri

How This Miami Surgeon Gets $36 for Every $1 He Spends on RealSelf. Standing out from competitors can be challenging, especially in the highly competitive market of Miami. As Director…

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Spotlight Case Study: Dr. Ron Shelton

Getting Up to $250k in Annual Revenue from RealSelf. With RealSelf, Dr. Ronald Shelton accomplishes two of his passions: educating patients, and growing his New York City practice. He answers…

video marketing, patients, empathy
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Video Tip: Engage Patients by Expressing Empathy

It’s a question that has dogged doctors since the beginning of modern medicine: What do patients really want? Naturally, they want their doctors to be skilled practitioners, possessing both appropriate…

fat transfer, butt lift, video
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RealSelf Video Tip of the Month: 9 Seconds to Improved Engagement

When it comes to video marketing, there are a few levers you can pull to figure out how to better reach your audience — video length is one of them.…