The new RealSelf University Podcast surfaces fresh data and uncovers thought-provoking stories from the most interesting and successful personalities in aesthetics—both doctors and the people who contribute to their success…
If you’re like many business owners, the thought of getting a bad review is sure to cost you some sleep. Learn best practices for how to and how not to respond to online reviews.
Voice search is steadily becoming more popular. Here’s how to respond.
When it comes to social media strategy, consistency is important. Regular posting across all channels helps increase engagement with audiences, including current and potential clients, and that engagement fuels the…
Search engine optimization takes work and commitment to get right for a single location practice. Multiply the locations, multiply the complexity. Creating an SEO strategy for a multi-location requires a…
This month’s reads are about strategy, alternative and diversifying revenue streams and a ban on plastic surgery like filters on Instagram. It’s an unusual and risky strategy—actively encouraging people to…
Learn more tips for ramping up your online reviews (including a new integration to make it easier), and tune in as RealSelf CEO Tom Seery joins to help practices like yours outsmart Instagram’s algorithm update.
Having an efficient, well-planned, documented procedure for handling customer phone calls is a great first step to building relationships with prospective patients who ring up your practice.
Having a handle on how your actions appear to others can be tough. Here are six instances where you might be surprised at how your actions are being interpreted by consumers.
When it comes to attracting new patients to your practice, those who practice quiet studiousness (“I’ll simply do great work and new patients will come.”) need to replace that persona…
We’re reading about Facebook, Instagram, ageism and relatable (…or maybe not?) marketing this month.
Showcase Your Status. Get Found for Treatments. RealSelf works with industry brands to identify trusted providers for their treatments, and we’ve added an exclusive validation to brand-validated provider profiles that…
Our 2019 Reconstruct Your Narrative feature will highlight first-person narrative content, safety resources and treatment guides to help breast cancer patients navigate their mastectomy and reconstruction options.
Here are some tips for getting back to prospective patients quickly via email, and putting your best foot forward when you do.
Here’s a look at what consumers have been seeing both on and off of RealSelf about who RealSelf Verified Doctors are and why they should feel confident adding these doctors to their short list.
Drawing lessons and insights from the ascendance of a luxury fitness brand, the importance of inclusive marketing, the possibility of a world without Instagram “likes” + more marketing reads for September.
Using a custom URL to lock down your brand identity on platforms like RealSelf is kind of a big deal.
Enhanced trust gets you considered by consumers. Enhanced reach gets you seen. Learn why pairing smart targeting and trustworthy standards boosts your chances of being selected by prospective patients.
Coax an inquiry to a consultation, a consultation to a booking, and a patient to a repeat visit or positive review.
At the convening of our doctor advisory board meeting in Seattle last month, RealSelf CEO Tom Seery reminded members that when we set out to launch a reimagined paradigm for…
