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The RealSelf Team

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Webinar: Someone Online Hates You

Watch “Someone Online Hates You: Tips for Managing Negative Reviews” on demand now. It’s the day rued by any business or service provider: the day they receive the dreaded negative…

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Get Inspired With These Smart Marketing Reads: August 2019

This month’s reads are all about getting over and getting in tune: the general public starting to get over lingering stigmas associated with plastic surgery overall; cosmetic companies getting over…

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4 Things Providers Should Know About Marketing Attribution

Marketing attribution refers to the process of determining which marketing efforts or channels contribute to patient acquisition, and helps you understand which of those efforts or channels are producing the…

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Etna Interactive Schools Practices on Loyalty Programs

Etna Interactive’s recent survey of best practices about patient loyalty and rewards programs reminds us that it’s seven times less expensive to keep a patient you already have than to…

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Get Inspired With These Smart Marketing Reads: July 2019

This month we’re reading about how to be more genuine in customer interactions, Google Maps’ crisis of trust, Facebook’s solution to stem the spread of dubious health claims, and what…

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Inside Our Consumer-Facing RealSelf Insiders Program

Consumers highly value other consumers’ perspectives about aesthetic doctors and treatments. That’s why reviews are so highly prized: 78 percent of consumers say reviews are important when choosing a provider,…

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ROI: How to Fix These 5 Marketing Metrics

Smart management of your online marketing and presence can support both greater awareness of your practice and new patient acquisition. But these aren’t set-it-and-forget-it tactics, and that presents an opportunity.…

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6 Tips for Writing a Winning Bio

So you need to write or update your bio. What information should you include? How long should it be? Formal or more casual? Here are some tips to help craft…

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Get Inspired With These Smart Marketing Reads: June 2019

This month we’re reading about leveraging events to expand your brand, specific branding tactics from top domestic retailers, how to get yourself booked as a podcast guest, and the implications…

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ROI: Leverage These Four Sources to Create High-Value Social Content

To be effective and maximize your return on investment, social media content should be specifically designed to drive consumers to take a next step towards booking a consultation or treatment.…

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4 Ways to Get More ROI From Social Media

Posting to social media takes a lot of time. And while you should expect benefits in terms of positioning and branding, you should also expect a cold hard return on…

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RealSelf at ASAPS 2019: 4 Ways to Find out First

We’re excited to connect with you at The Aesthetics Meeting 2019 in just a couple weeks. They don’t call New Orleans “The Big Easy” for nothing, so we’re making it…

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12 Instagram Accounts You Should Be Following

Imitation is the highest form of flattery. It’s also one of the shortcuts to mastery. One of the best ways to learn great tactics for Instagram is to take note…

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9 Time-Saving Ways to Harvest Great Social Media Content

It’s no secret that social media can attract attention—and new patients—to your practice, and Instagram’s image-friendly focus is a perfect platform with which to engage them. Different post types can…

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Get Inspired With These Smart Marketing Reads: May 2019

This month we’re reading about the possibilities of Instagram’s new shopping tool, the implications of Facebook’s new redesign, how LifeFitness is embedding advertising into people’s workout experiences, and what we…

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Get Inspired With These Smart Marketing Reads: April 2019

This month we’re reading about how to leverage competition, creating bingable Instagram stories, what e-commerce can teach us all about marketing, why providers should understand “subculture culture,” and why helpful…

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Your Biggest Online Reputational Risk May Not Be 1-Star Reviews

Is maintaining your online reputation worth risking your medical license or hundreds of thousands of dollars in fines? Nope. Luckily, Ryan Miller, CEO of healthcare marketing agency Etna Interactive, walks…

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How Savvy Surgeons Include Their Team for Social Media Success

You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…

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Your Inbox Is Where the Action Is for Your Practice. 5 Stats That Prove It.

The digital and the mobile ages kicked off a renaissance for both one-to-one and one-to-many marketing. From social media posting to messaging apps to push notifications, there are now an…

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SXSW 2019 Recap: Introducing Modern Beauty to New Audiences

SXSW 2019 presented a unique opportunity for the RealSelf brand marketing team to engage our users up close and in person, and to make the world of medical aesthetics accessible…