Here are some tips for getting back to prospective patients quickly via email, and putting your best foot forward when you do.
Here’s a look at what consumers have been seeing both on and off of RealSelf about who RealSelf Verified Doctors are and why they should feel confident adding these doctors to their short list.
Drawing lessons and insights from the ascendance of a luxury fitness brand, the importance of inclusive marketing, the possibility of a world without Instagram “likes” + more marketing reads for September.
Using a custom URL to lock down your brand identity on platforms like RealSelf is kind of a big deal.
Enhanced trust gets you considered by consumers. Enhanced reach gets you seen. Learn why pairing smart targeting and trustworthy standards boosts your chances of being selected by prospective patients.
Coax an inquiry to a consultation, a consultation to a booking, and a patient to a repeat visit or positive review.
At the convening of our doctor advisory board meeting in Seattle last month, RealSelf CEO Tom Seery reminded members that when we set out to launch a reimagined paradigm for…
Watch “Someone Online Hates You: Tips for Managing Negative Reviews” on demand now. It’s the day rued by any business or service provider: the day they receive the dreaded negative…
This month’s reads are all about getting over and getting in tune: the general public starting to get over lingering stigmas associated with plastic surgery overall; cosmetic companies getting over…
Marketing attribution refers to the process of determining which marketing efforts or channels contribute to patient acquisition, and helps you understand which of those efforts or channels are producing the…
Etna Interactive’s recent survey of best practices about patient loyalty and rewards programs reminds us that it’s seven times less expensive to keep a patient you already have than to…
This month we’re reading about how to be more genuine in customer interactions, Google Maps’ crisis of trust, Facebook’s solution to stem the spread of dubious health claims, and what…
Consumers highly value other consumers’ perspectives about aesthetic doctors and treatments. That’s why reviews are so highly prized: 78 percent of consumers say reviews are important when choosing a provider,…
Smart management of your online marketing and presence can support both greater awareness of your practice and new patient acquisition. But these aren’t set-it-and-forget-it tactics, and that presents an opportunity.…
This month we’re reading about leveraging events to expand your brand, specific branding tactics from top domestic retailers, how to get yourself booked as a podcast guest, and the implications…
To be effective and maximize your return on investment, social media content should be specifically designed to drive consumers to take a next step towards booking a consultation or treatment.…
Posting to social media takes a lot of time. And while you should expect benefits in terms of positioning and branding, you should also expect a cold hard return on…
We’re excited to connect with you at The Aesthetics Meeting 2019 in just a couple weeks. They don’t call New Orleans “The Big Easy” for nothing, so we’re making it…
It’s no secret that social media can attract attention—and new patients—to your practice, and Instagram’s image-friendly focus is a perfect platform with which to engage them. Different post types can…
This month we’re reading about the possibilities of Instagram’s new shopping tool, the implications of Facebook’s new redesign, how LifeFitness is embedding advertising into people’s workout experiences, and what we…
