This month we’re reading about how to leverage competition, creating bingable Instagram stories, what e-commerce can teach us all about marketing, why providers should understand “subculture culture,” and why helpful…
Is maintaining your online reputation worth risking your medical license or hundreds of thousands of dollars in fines? Nope. Luckily, Ryan Miller, CEO of healthcare marketing agency Etna Interactive, walks…
You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…
The digital and the mobile ages kicked off a renaissance for both one-to-one and one-to-many marketing. From social media posting to messaging apps to push notifications, there are now an…
SXSW 2019 presented a unique opportunity for the RealSelf brand marketing team to engage our users up close and in person, and to make the world of medical aesthetics accessible…
Instagram is the place where aesthetics practitioners should focus their social media efforts to reach the most consumers. RealSelf research has found that cosmetic Instagram accounts see an average of…
This month we read about the the ways that consumer experiences are predicted to evolve this year, how our industry should keep marketing front-of-mind as innovations proliferate, and why businesses…
Right now, your RealSelf profile photo probably looks good. Maybe even great. But it’s time to update yours now. Why? Because we’re thinking bigger. Consumers let us know they want…
Create A Valuable Experience Whatever your need state is at Starbucks, if you ask a customer, I just want to get the coffee and get out, but do you want…
We recently held our inaugural RealSelf Business Advisory Board meeting as we continue our two-way dialogue with diverse representatives from the aesthetics provider community. Thank you to the nine board…
Based on patient feedback, RealSelf just released the 2019 Worth It Rankings. This list ranks more than 140 surgical and non-surgical cosmetic procedures and brands, using a proprietary consumer satisfaction…
One of our affiliate partners, healthcare marketing agency Etna Interactive, recently shared a wealth of resources to help take your email marketing to the next level. With an ever-shifting marketplace…
From the bright lights of New York City to our 100,000+ followers on Instagram, we’ve been busy showcasing the doctors inducted into the RealSelf 100 & 500 Hall of Fame.…
Congratulations to all the RealSelf 100 & 500 Hall of Fame inductees! To help you promote your achievement, here are suggested ways to spread the exciting news — and to…
Even early on in his career, Shahram Salemy, MD, FACS realized the need to build relationships with potential patients. To stand out against competitors, Dr. Salemy prioritized building up…
Since 2011, the RealSelf 100 & 500 awards have highlighted board-certified aesthetic doctors in the RealSelf community who consistently demonstrate a commitment to patient education. To honor these winners, we’ve…
In case you missed it, RealSelf shared a press release last month revealing the results of the U.K. Aesthetics Interest Survey. Conducted online by The Harris Poll on behalf of…
According to a new RealSelf data analyzing U.S. metro areas with the most plastic surgeons and medaesthetic providers per capita, more people in markets nationwide are exploring the benefits of…
Want to understand the different types of potential patients out there and how to convert them to consults? Presented by executives at leading medical staffing and practice training company YellowTelescope,…
How to connect with us Going to ASPS this year (September 28-October 1)? Consider attending a panel featuring our Chief Medical Officer, or visit our Booth (#473) to gain insights…
