Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

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What the Federal Stimulus Package Means for Your Medical Practice

The CARES Act, a $2 trillion coronavirus relief package, was recently signed into law. Here’s a brief rundown of the provisions that are focused on keeping America’s businesses going.

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Emsculpt: Anatomy of a Most Worth It Procedure

Content sponsored by  Emsculpt has been making serious waves with aesthetic consumers since its debut in the first half of 2018. The device delivers electromagnetic pulses to the muscles, activating…

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It’s Time for Virtual Consults: HIPAA Compliance Now Waived

A new HIPAA waiver applies to telehealth for any reason, easing your path to virtual appointments.

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Creating Awesome Content for Your Practice (As Told By a Literal Expert)

Head of Content at RealSelf, Carolyn Hsu, on why this is such an exciting time for aesthetic content and how to create content that attracts more of the patients you want to your practice.

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5 Things Your Practice Might Misdiagnose as ‘Bad ROI’

There is no exact science when it comes to marketing: if it was simple, it wouldn’t be a multibillion-dollar industry. Whether it’s higher standing for your brand, more patient inquiries…

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How to Be Authentic On Camera

An important aspect of making a connection with the viewer is to be yourself and “act natural.” But what does that mean and how can you accomplish it? Let’s take a look at some tips and tricks for coming across as authentic and relaxed on video.

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Webinar: 10 Most Costly Before & After Photo Fails

83% of prospective patients say that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Join our RealSelf University webinar featuring Etna Interactive CEO Ryan Miller to learn how to do them better.

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Before & After: 10 Tips for Shaping up Your Photo Gallery

Your photo gallery is a sort of proving ground, and virtually every prospective patient will go there when vetting you as an aesthetic provider. For most practices, photo gallery pages…

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Consider This Non-Aesthetic Content to Engage Your Followers

You may have heard the phrase “Content is King.” It was coined by Bill Gates during a 1996 essay where he predicted content would be the main source of revenue…

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PatientNOW Lead Management Platform Addresses One of the Industry’s Worst Pain Points

PatientNOW, a RealSelf Affiliate, just launched a cost-effective and useful program to address the industry’s need for effective lead management and marketing automation called RAMP™. RealSelf Director of Practice Development,…

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RealSelf University Episode 7: Jonathan Kaplan, MD and Tom Seery

Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about pricing transparency and Yelp.

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Marketing to the Mobile Consumer: What to Know

When it comes to digital marketing, keeping an eye on data can help practices understand what efforts are succeeding, and what might need to be tweaked for optimum results. This…

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Launch a Simple Facebook Campaign to Grow Email Subscribers

Growing and maintaining your own email list is an important pillar of your practice’s email marketing strategy. Here, we’re going to focus on how to use paid social media marketing…

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But How? Getting Reviews From Low-Tech Patients

Statistically speaking, good reviews are great to have. The general public has become quite used to leaving, and trusting, online reviews. A whopping 97% of people use online media when…

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Put Your Email Confirmation Page to Work

One of the keys to maximizing marketing ROI for your aesthetics practice is to make sure that every single marketing touchpoint works its hardest to inspire action. One powerful touchpoint…

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Write Copy that Stirs Aesthetic Consumers to Action

Here are some things to keep in mind when considering how to best craft the wording behind your marketing efforts.

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Testing Opportunity for Practices: Facebook’s Group Pages

RealSelf Affiliate Page 1 Solutions has been publishing a series highlighting marketing strategies plastic surgeons should consider in 2020. One suggestion: take advantage of Facebook’s new emphasis on its group…

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Reviews, Stat. What the Data Says About Why They Matter

Is there any part of our daily lives that is not up for review? From checking reviews on products and services before making a purchase decision (including in-store) to venting…

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Are you maximizing Instagram? Use these features to make the most of it.

With its focus on photos and video, the social media giant Instagram is particularly well suited for the aesthetics field, and many practices have been using the platform to effectively…

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Will I Know How We’re Doing When Instagram Hides ‘Likes?’

It’s really happening. After whispers that began earlier this year and out-and-out tests in non-U.S. markets, Instagram has revealed that it will begin testing hiding ‘likes’ count on Instagram posts…