Getting Best Practices for Social Media & Other Aesthetic Marketing Channels
An important aspect of making a connection with the viewer is to be yourself and “act natural.” But what does that mean and how can you accomplish it? Let’s take a look at some tips and tricks for coming across as authentic and relaxed on video.
Having a handle on how your actions appear to others can be tough. Here are six instances where you might be surprised at how your actions are being interpreted by consumers.
Stop playing the volume game with your aesthetic partner, and start asking these four questions instead.
So you need to write or update your bio. What information should you include? How long should it be? Formal or more casual? Here are some tips to help craft…
Head of Content at RealSelf, Carolyn Hsu, on why this is such an exciting time for aesthetic content and how to create content that attracts more of the patients you want to your practice.
Voice search is steadily becoming more popular. Here’s how to respond.
YellowTelescope Executive Vice President, Ed Syring, speaks with Christina Alves, practice manager of Maine Plastic Surgery. As one of the industry’s most effective and successful practice managers, we learn how…
Seven ways you can leverage your email confirmation page to push subscribers to take further action.
Let’s explore a few mistakes practices might make when assessing the return they get from their marketing.
Imitation is the highest form of flattery. It’s also one of the shortcuts to mastery. One of the best ways to learn great tactics for Instagram is to take note…
Join RealSelf University on Tuesday, November 10 at 12 noon Pacific to discuss three time-tested business strategies that can expand your patient base and increase your revenue. Supported by Emsculpt Neo.
Refresh your photo gallery and put a plan in place to consistently publish great before-and-after photos that help consumers confidently select you as their doctor. Here’s how.
We’re bringing the spirit of ramped-up trust and credibility to reviews with Verified Purchases.
On this webinar, we’ll bring you fresh data-driven insights from the RealSelf social media team and RealSelf Social Index of 5,000 aesthetic Instagram accounts including plastic surgeons, nurse injectors, and med spas.
Learn why photos and reviews have special resonance with consumers, how they move the needle for your business, and a few creative ways you can unlock more of their potential for delivering more patients to your practice. Presented by Sciton.
While people spend more time than usual on social media, you have an opportunity to engage with and grow your audience.
The CARES Act, a $2 trillion coronavirus relief package, was recently signed into law. Here’s a brief rundown of the provisions that are focused on keeping America’s businesses going.
A new HIPAA waiver applies to telehealth for any reason, easing your path to virtual appointments.
A brief tour of the underlying factors that make Emsculpt “Worth It” for both aesthetic patients and for the providers who treat them.
Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…
