Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

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Part 3. When and How: Response Frequency and Methods

There are two types of potential patients – those you haven’t spoken to yet – and those you have, who just aren’t ready to move to a consult. But even…

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Part 2. Educating Potential Patients: How to Start

When communicating with a consumer, the first thing to do is be their provider…of information. Carefully consider what you’ll say to a potential patient when you connect for the first…

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Part 1. Consult Inquiries: Responding Quickly

You’ve been following up on every consult inquiry – and that’s smart for sure, but nothing surprises and delights a potential patient like getting a timely callback. It’s a process…

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Infographic: Are You Meeting Consumer Expectations?

If you want to convert more contacts into consults, it helps to be informed. That’s why we created the Are You Meeting Consumer Expectations? infographic. It covers how to get…

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Series: The When, What, and How of Responding To Potential Patients

If ever there was a great example of the journey being as important as the destination, this may well be it – the 10 million consumers who spend time at…

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Best Practices: Answering Consumer Questions

Did you know consumers have posted over 400,000 questions on RealSelf? By taking a few minutes to answer questions from the RealSelf community of 10 million aesthetic consumers, you can…

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Best Practices: Uploading Before and After Photos

Did you know consumers need to see at least 11 sets of photos before they are able to make a decision? Before and after photos are a critical component in…

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Congrats to All the Most Loved Injector Nominees

With so many exciting things going on in the medaesthetic industry, we wanted to take a minute to celebrate one of the fastest-growing categories on RealSelf — injectable fillers. RealSelf…

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Pros & Cons: Popular Aesthetic Marketing Options

According to the American Society of Plastic Surgeons, more than $16 billion is spent on cosmetic procedures in the U.S.1 If you want to keep up with existing practices (and…

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3 Common Mistakes When Measuring Aesthetics Marketing Success

Learning from their mistakes In my 10+ years of industry experience, I’ve seen my share of medical marketing mishaps. Surgeons who spend big on billboards, but can’t prove it brings…

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Why the Most Successful Practices Meet Their Patients Online

To help you find new ways to grow your patient base, consider this: 95% of patients expect you to engage online.1 Whether you’re a full-time marketer or a multitasking practice…

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Patient-centric Practices, Part II: The 3 Cs of Website Credibility

As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About…

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Turn Aesthetic Consumers into New Clients with a Patient-first Practice Website

Mobile apps, social content, telemedicine — as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all…

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How Chemical Peels Can Help You Grow Your Practice

What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to…

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There’s More to Assessing Patient Outcomes than Quality of Care

It’s an interesting question: Assuming you provide quality care, you probably have satisfied patients, but is their satisfaction a valid factor in assessing their clinical outcome and the quality of…

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Why Loyal Patients Are a Doctor’s Best Friend

Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while…

tattoo, tattoo removal, tattoo regret
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Rethinking Ink: Does Your Marketing Reflect the Reality of ‘Tattoo Regret’?

Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers —…

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3 Tips to Turn Today’s Plastic Surgery Shopper Into Tomorrow’s Patient

The average plastic surgery consumer may not be a shop-until-you-drop type, but she/he is definitely shopping around. In fact, most people now start their search online to browse, get ideas, and compare options when it…

influencer marketing, pr fiasco, jenner, pepsi
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Who You Gonna Trust? The Ins and Outs of Influencer Marketing

It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality star Kendall Jenner…

e-patient, empowered doctor, post-care communication, patient journey
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E-patients, Part III: 3 Ways to Turn Good Outcomes Into Great Relationships

There’s been a lot of talk lately about the “decision journey” patients take as they determine what cosmetic procedure they want and which doctor they want to perform it. Not surprisingly,…