Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

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Protected Health Info + Texting Typos = Disaster. Here’s How to Stay HIPAA Compliant

A few years ago, I received a text on my phone that clearly wasn’t meant for me. I’ve blacked out the first and last name of the intended recipient and…

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[Webinar] How to Get a Patient Review in 5 Minutes or Less. Now With All-New Bonus Material!

Your prospective patients highly value reviews. RealSelf frequently surveys people who have reached out to doctors for consultations to learn more about how they make decisions. 78% of those high-intent…

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ROI: How to Fix These 5 Marketing Metrics

Smart management of your online marketing and presence can support both greater awareness of your practice and new patient acquisition. But these aren’t set-it-and-forget-it tactics, and that presents an opportunity.…

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6 Tips for Writing a Winning Bio

So you need to write or update your bio. What information should you include? How long should it be? Formal or more casual? Here are some tips to help craft…

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ROI: Leverage these four sources to create high-value social content

To be effective and maximize your return on investment, social media content should be specifically designed to drive consumers to take a next step towards booking a consultation or treatment.…

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4 Ways to Get More ROI From Social Media

Posting to social media takes a lot of time. And while you should expect benefits in terms of positioning and branding, you should also expect a cold hard return on…

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12 Instagram Accounts You Should Be Following

Imitation is the highest form of flattery. It’s also one of the shortcuts to mastery. One of the best ways to learn great tactics for Instagram is to take note…

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9 Time-Saving Ways to Harvest Great Social Media Content

It’s no secret that social media can attract attention—and new patients—to your practice, and Instagram’s image-friendly focus is a perfect platform with which to engage them. Different post types can…

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Register Now: What’s Your Instagram IQ? Webinar

Instagram success doesn’t come overnight. While there are dozens of doctors thriving on the platform, thousands of others are struggling to gain relevance. When it comes to aesthetics, there is…

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ROI: 4 Steps to Maximizing Non-Consultation Inquiries

Getting patient inquiries from paid advertising takes time, money, and coordination. You expect that effort to yield a respectable return on investment (ROI) in the form of paying patients. Of…

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Your Biggest Online Reputational Risk May Not Be 1-Star Reviews

Is maintaining your online reputation worth risking your medical license or hundreds of thousands of dollars in fines? Nope. Luckily, Ryan Miller, CEO of healthcare marketing agency Etna Interactive, walks…

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How Savvy Surgeons Include Their Team for Social Media Success

You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…

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Your Inbox Is Where the Action Is for Your Practice. 5 Stats That Prove It.

The digital and the mobile ages kicked off a renaissance for both one-to-one and one-to-many marketing. From social media posting to messaging apps to push notifications, there are now an…

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Masters Series: How This Practice Manages Hundreds of Weekly Patient and Prospect Follow-Ups

Welcome to the first RealSelf University Masters Series interview, where a leading voice in practice management or marketing goes in-depth with a practice manager or marketing expert in the field…

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16 Opportunities for Creating Instagram Content at Conferences

Instagram is the place where aesthetics practitioners should focus their social media efforts to reach the most consumers. RealSelf research has found that cosmetic Instagram accounts see an average of…

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What Your Practice Can Learn About Marketing Your High-Priced Services from Premium Brands

Create A Valuable Experience Whatever your need state is at Starbucks, if you ask a customer, I just want to get the coffee and get out, but do you want…

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5 Fresh Ideas for Creative and Engaging Instagram Posts

Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…

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Medical Industry Email Marketing: Benchmarks and Best Practices

One of our affiliate partners, healthcare marketing agency Etna Interactive, recently shared a wealth of resources to help take your email marketing to the next level. With an ever-shifting marketplace…

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Webinar: Why Do You Need Plenty of Reviews? Because Potential Patients Value Them — A Lot

Watch the recording of this exclusive webinar originally broadcast Tuesday, February 19 at 12pm PST.     RealSelf data reveals that customers most want to know whether doctors are experienced…

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15 Tips for Promoting Your RealSelf 100 & 500 Hall of Fame Induction

Congratulations to all the RealSelf 100 & 500 Hall of Fame inductees! To help you promote your achievement, here are suggested ways to spread the exciting news — and to…