Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

1024 576 The RealSelf Team

Patient Reviews Can Now Be Tagged As ‘Verified Purchases’

We’re bringing the spirit of ramped-up trust and credibility to reviews with Verified Purchases.

1024 577 The RealSelf Team

Watch On Demand: Instagram Content Workshop

On this webinar, we’ll bring you fresh data-driven insights from the RealSelf social media team and RealSelf Social Index of 5,000 aesthetic Instagram accounts including plastic surgeons, nurse injectors, and med spas.

1024 576 The RealSelf Team

5 Things You Can Do Now to Shore Up Your Before-and-After Gallery

Refresh your photo gallery and put a plan in place to consistently publish great before-and-after photos that help consumers confidently select you as their doctor. Here’s how.

960 540 The RealSelf Team

3 Tips for Social Media Marketing in a Crisis

While people spend more time than usual on social media, you have an opportunity to engage with and grow your audience.

1024 684 Josh King

What the Federal Stimulus Package Means for Your Medical Practice

The CARES Act, a $2 trillion coronavirus relief package, was recently signed into law. Here’s a brief rundown of the provisions that are focused on keeping America’s businesses going.

1024 566 Josh King

It’s Time for Virtual Consults: HIPAA Compliance Now Waived

A new HIPAA waiver applies to telehealth for any reason, easing your path to virtual appointments.

1024 576 The RealSelf Team

Emsculpt: Anatomy of a Most Worth It Procedure

A brief tour of the underlying factors that make Emsculpt “Worth It” for both aesthetic patients and for the providers who treat them.

1024 575 The RealSelf Team

5 Things Your Practice Might Misdiagnose as ‘Bad ROI’

Let’s explore a few mistakes practices might make when assessing the return they get from their marketing.

1024 576 The RealSelf Team

How to Be Authentic On Camera

An important aspect of making a connection with the viewer is to be yourself and “act natural.” But what does that mean and how can you accomplish it? Let’s take a look at some tips and tricks for coming across as authentic and relaxed on video.

1024 576 The RealSelf Team

Webinar: 10 Most Costly Before & After Photo Fails

83% of prospective patients say that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Join our RealSelf University webinar featuring Etna Interactive CEO Ryan Miller to learn how to do them better.

1024 576 The RealSelf Team

Before & After: 10 Tips for Shaping up Your Photo Gallery

Whether you’ve always put photos first or are newly committed to shaping up a long-neglected showcase, here are some tips to transform the appearance and performance of your gallery.

1024 576 The RealSelf Team

Consider This Non-Aesthetic Content to Engage Your Followers

If you expand the spectrum of your content, you may increase both engagement and reach with the audience.

1024 576 Eva Sheie

PatientNOW Lead Management Platform Addresses One of the Industry’s Worst Pain Points

Find out how this new platform helps create staff efficiencies, increases patient satisfaction by improving communication, and delivers critical marketing performance data.

1024 576 The RealSelf Team

RealSelf University Episode 7: Jonathan Kaplan, MD and Tom Seery

Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about pricing transparency and Yelp.

1024 576 The RealSelf Team

Marketing to the Mobile Consumer: What to Know

A few notable stats from recent studies which can shed some light on how the public is evolving when it comes to interacting with marketing on their mobile devices.

1024 576 The RealSelf Team

Launch a Simple Facebook Campaign to Grow Email Subscribers

How to use paid social media marketing to grow list subscribers from people who are already following you.

1024 576 The RealSelf Team

But How? Getting Reviews From Low-Tech Patients

Here are some ideas that could help make it easier for the less tech savvy among us to contribute their reviews.

1024 576 The RealSelf Team

Put Your Email Confirmation Page to Work

Seven ways you can leverage your email confirmation page to push subscribers to take further action.

1024 576 The RealSelf Team

Write Copy that Stirs Aesthetic Consumers to Action

Here are some things to keep in mind when considering how to best craft the wording behind your marketing efforts.

1024 576 The RealSelf Team

Testing Opportunity for Practices: Facebook’s Group Pages

RealSelf Affiliate Page 1 Solutions has been publishing a series highlighting marketing strategies plastic surgeons should consider in 2020. One suggestion: take advantage of Facebook’s new emphasis on its group…