Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

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PatientNOW Lead Management Platform Addresses One of the Industry’s Worst Pain Points

PatientNOW, a RealSelf Affiliate, just launched a cost-effective and useful program to address the industry’s need for effective lead management and marketing automation called RAMP™. RealSelf Director of Practice Development,…

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RealSelf University Episode 7: Jonathan Kaplan, MD and Tom Seery

Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about pricing transparency and Yelp.

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Marketing to the Mobile Consumer: What to Know

When it comes to digital marketing, keeping an eye on data can help practices understand what efforts are succeeding, and what might need to be tweaked for optimum results. This…

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Launch a Simple Facebook Campaign to Grow Email Subscribers

Growing and maintaining your own email list is an important pillar of your practice’s email marketing strategy. Here, we’re going to focus on how to use paid social media marketing…

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But How? Getting Reviews From Low-Tech Patients

Statistically speaking, good reviews are great to have. The general public has become quite used to leaving, and trusting, online reviews. A whopping 97% of people use online media when…

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Put Your Email Confirmation Page to Work

One of the keys to maximizing marketing ROI for your aesthetics practice is to make sure that every single marketing touchpoint works its hardest to inspire action. One powerful touchpoint…

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Write Copy that Stirs Aesthetic Consumers to Action

Here are some things to keep in mind when considering how to best craft the wording behind your marketing efforts.

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Testing Opportunity for Practices: Facebook’s Group Pages

RealSelf Affiliate Page 1 Solutions has been publishing a series highlighting marketing strategies plastic surgeons should consider in 2020. One suggestion: take advantage of Facebook’s new emphasis on its group…

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Reviews, Stat. What the Data Says About Why They Matter

Is there any part of our daily lives that is not up for review? From checking reviews on products and services before making a purchase decision (including in-store) to venting…

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Are you maximizing Instagram? Use these features to make the most of it.

With its focus on photos and video, the social media giant Instagram is particularly well suited for the aesthetics field, and many practices have been using the platform to effectively…

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Will I Know How We’re Doing When Instagram Hides ‘Likes?’

It’s really happening. After whispers that began earlier this year and out-and-out tests in non-U.S. markets, Instagram has revealed that it will begin testing hiding ‘likes’ count on Instagram posts…

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Got a Bad Review? Here’s What to Do (& Not)

If you’re like many business owners, the thought of getting a bad review is sure to cost you some sleep. Learn best practices for how to and how not to respond to online reviews.

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OK Google, What Do I Need to Know About Voice Tech?

Voice search is steadily becoming more popular. Here’s how to respond.

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Finding Great Content to Share Doesn’t Have to be Painful

When it comes to social media strategy, consistency is important. Regular posting across all channels helps increase engagement with audiences, including current and potential clients, and that engagement fuels the…

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Build a Well-Rounded Instagram Presence With These Metrics

It’s no wonder that recent statistics show almost three quarters of all businesses are expected to have a presence on the Instagram social media platform in 2020. After all, 130…

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5 Tips for Fielding Phone Inquiries to Your Practice

Having an efficient, well-planned, documented procedure for handling customer phone calls is a great first step to building relationships with prospective patients who ring up your practice.

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6 Scenarios Where You Look Different to Consumers Than You Might Think

Having a handle on how your actions appear to others can be tough. Here are six instances where you might be surprised at how your actions are being interpreted by consumers.

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4 Bashful Habits That Might Be Hurting Your Practice

When it comes to attracting new patients to your practice, those who practice quiet studiousness (“I’ll simply do great work and new patients will come.”) need to replace that persona…

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6 Ways to Offer Fast & Quality Responses to Email Inquiries

Here are some tips for getting back to prospective patients quickly via email, and putting your best foot forward when you do.

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Vanity URLs Aren’t Shallow

Using a custom URL to lock down your brand identity on platforms like RealSelf is kind of a big deal.