Getting Best Practices for Social Media & Other Aesthetic Marketing Channels
How to use paid social media marketing to grow list subscribers from people who are already following you.
Here are some ideas that could help make it easier for the less tech savvy among us to contribute their reviews.
It’s really happening. After whispers that began earlier this year and out-and-out tests in non-U.S. markets, Instagram has revealed that it will begin testing hiding ‘likes’ count on Instagram posts…
Seven ways you can leverage your email confirmation page to push subscribers to take further action.
Here are some things to keep in mind when considering how to best craft the wording behind your marketing efforts.
RealSelf Affiliate Page 1 Solutions has been publishing a series highlighting marketing strategies plastic surgeons should consider in 2020. One suggestion: take advantage of Facebook’s new emphasis on its group…
Is there any part of our daily lives that is not up for review? From checking reviews on products and services before making a purchase decision (including in-store) to venting…
If you’re like many business owners, the thought of getting a bad review is sure to cost you some sleep. Learn best practices for how to and how not to respond to online reviews.
Voice search is steadily becoming more popular. Here’s how to respond.
When it comes to social media strategy, consistency is important. Regular posting across all channels helps increase engagement with audiences, including current and potential clients, and that engagement fuels the…
Having an efficient, well-planned, documented procedure for handling customer phone calls is a great first step to building relationships with prospective patients who ring up your practice.
Having a handle on how your actions appear to others can be tough. Here are six instances where you might be surprised at how your actions are being interpreted by consumers.
When it comes to attracting new patients to your practice, those who practice quiet studiousness (“I’ll simply do great work and new patients will come.”) need to replace that persona…
Here are some tips for getting back to prospective patients quickly via email, and putting your best foot forward when you do.
Using a custom URL to lock down your brand identity on platforms like RealSelf is kind of a big deal.
YellowTelescope, a RealSelf Affiliate, just launched a cost-effective and useful program to address the industry’s need for front office training.
Coax an inquiry to a consultation, a consultation to a booking, and a patient to a repeat visit or positive review.
Marketing attribution refers to the process of determining which marketing efforts or channels contribute to patient acquisition, and helps you understand which of those efforts or channels are producing the…
Etna Interactive’s recent survey of best practices about patient loyalty and rewards programs reminds us that it’s seven times less expensive to keep a patient you already have than to…
A few years ago, I received a text on my phone that clearly wasn’t meant for me. I’ve blacked out the first and last name of the intended recipient and…
