Getting Best Practices for Social Media & Other Aesthetic Marketing Channels
To be effective and maximize your return on investment, social media content should be specifically designed to drive consumers to take a next step towards booking a consultation or treatment.…
Posting to social media takes a lot of time. And while you should expect benefits in terms of positioning and branding, you should also expect a cold hard return on…
Imitation is the highest form of flattery. It’s also one of the shortcuts to mastery. One of the best ways to learn great tactics for Instagram is to take note…
It’s no secret that social media can attract attention—and new patients—to your practice, and Instagram’s image-friendly focus is a perfect platform with which to engage them. Different post types can…
Instagram success doesn’t come overnight. While there are dozens of doctors thriving on the platform, thousands of others are struggling to gain relevance. When it comes to aesthetics, there is…
Getting patient inquiries from paid advertising takes time, money, and coordination. You expect that effort to yield a respectable return on investment (ROI) in the form of paying patients. Of…
Is maintaining your online reputation worth risking your medical license or hundreds of thousands of dollars in fines? Nope. Luckily, Ryan Miller, CEO of healthcare marketing agency Etna Interactive, walks…
You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…
The digital and the mobile ages kicked off a renaissance for both one-to-one and one-to-many marketing. From social media posting to messaging apps to push notifications, there are now an…
Welcome to the first RealSelf University Masters Series interview, where a leading voice in practice management or marketing goes in-depth with a practice manager or marketing expert in the field…
Instagram is the place where aesthetics practitioners should focus their social media efforts to reach the most consumers. RealSelf research has found that cosmetic Instagram accounts see an average of…
Create A Valuable Experience Whatever your need state is at Starbucks, if you ask a customer, I just want to get the coffee and get out, but do you want…
Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…
One of our affiliate partners, healthcare marketing agency Etna Interactive, recently shared a wealth of resources to help take your email marketing to the next level. With an ever-shifting marketplace…
Watch the recording of this exclusive webinar originally broadcast Tuesday, February 19 at 12pm PST. RealSelf data reveals that customers most want to know whether doctors are experienced…
Congratulations to all the RealSelf 100 & 500 Hall of Fame inductees! To help you promote your achievement, here are suggested ways to spread the exciting news — and to…
Want to understand the different types of potential patients out there and how to convert them to consults? Presented by executives at leading medical staffing and practice training company YellowTelescope,…
For consumers seeking aesthetic treatments, one of the most important sentiments you’ll need to convey to them is trust. And in your marketing, the ultimate way to build and validate…
Are you an aesthetic professional who is grappling with closing the gap between the expertise you’ve built through experience and the way people see your reputation online? If so, you’re…
Enrique Rangel, industry expert and CEO at MyMedLeads.com, published an article entitled Six Steps You Can Take NOW to Start Getting More Patients from RealSelf. We’re bringing it to you…
