Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

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4 Steps to Building a Blog that Attracts Potential Patients

A blog can be a powerful marketing and patient education tool for your practice. In marketing lingo, a blog is a “pull marketing” technique. It attracts people who are searching…

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VCS 2018: How to Thrive in an Era of Digital Disruption and Uberized Patients

Slides originally presented by RealSelf CEO and Founder Tom Seery at Vegas Cosmetic Surgery 2018.

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How You Can Win: 7 Ways To Stay Ahead of the Curve

An inside look at the 7 key things plastic surgeons must do in practice marketing to adapt to changing market trends and ensure long-term success. Originally presented at ASAPS 2018…

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Social Media Workshop – ASAPS 2018

Originally presented by the RealSelf team at ASAPS in New York City on April 27, 2018. Learn to enhance the effectiveness of practice marketing via social media. Includes practical tips…

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Thriving in an Era of Digital Disruption

Originally presented by RealSelf CEO and Founder Tom Seery at ASAPS in New York City on Friday, April 27, 2018 as part of a panel titled Re-Designing Your Aesthetic Practice.

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Part 3. When and How: Response Frequency and Methods

There are two types of potential patients – those you haven’t spoken to yet – and those you have, who just aren’t ready to move to a consult. But even…

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Part 2. Educating Potential Patients: How to Start

When communicating with a consumer, the first thing to do is be their provider…of information. Carefully consider what you’ll say to a potential patient when you connect for the first…

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Part 1. Consult Inquiries: Responding Quickly

You’ve been following up on every consult inquiry – and that’s smart for sure, but nothing surprises and delights a potential patient like getting a timely callback. It’s a process…

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Infographic: Are You Meeting Consumer Expectations?

If you want to convert more contacts into consults, it helps to be informed. That’s why we created the Are You Meeting Consumer Expectations? infographic. It covers how to get…

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Best Practices: Answering Consumer Questions

Did you know consumers have posted over 400,000 questions on RealSelf? By taking a few minutes to answer questions from the RealSelf community of 10 million aesthetic consumers, you can…

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Best Practices: Uploading Before and After Photos

Did you know consumers need to see at least 11 sets of photos before they are able to make a decision? Before and after photos are a critical component in…

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Congrats to All the Most Loved Injector Nominees

With so many exciting things going on in the medaesthetic industry, we wanted to take a minute to celebrate one of the fastest-growing categories on RealSelf — injectable fillers. RealSelf…

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Pros & Cons: Popular Aesthetic Marketing Options

According to the American Society of Plastic Surgeons, more than $16 billion is spent on cosmetic procedures in the U.S.1 If you want to keep up with existing practices (and…

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3 Common Mistakes When Measuring Aesthetics Marketing Success

Learning from their mistakes In my 10+ years of industry experience, I’ve seen my share of medical marketing mishaps. Surgeons who spend big on billboards, but can’t prove it brings…

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Why the Most Successful Practices Meet Their Patients Online

To help you find new ways to grow your patient base, consider this: 95% of patients expect you to engage online.1 Whether you’re a full-time marketer or a multitasking practice…

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Patient-centric Practices, Part II: The 3 Cs of Website Credibility

As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About…

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Turn Aesthetic Consumers into New Clients with a Patient-first Practice Website

Mobile apps, social content, telemedicine — as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all…

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How Chemical Peels Can Help You Grow Your Practice

What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to…

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There’s More to Assessing Patient Outcomes than Quality of Care

It’s an interesting question: Assuming you provide quality care, you probably have satisfied patients, but is their satisfaction a valid factor in assessing their clinical outcome and the quality of…

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Why Loyal Patients Are a Doctor’s Best Friend

Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while…