Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

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Patient-centric Practices, Part II: The 3 Cs of Website Credibility

As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About…

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Turn Aesthetic Consumers into New Clients with a Patient-first Practice Website

Mobile apps, social content, telemedicine — as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all…

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How Chemical Peels Can Help You Grow Your Practice

What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to…

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There’s More to Assessing Patient Outcomes than Quality of Care

It’s an interesting question: Assuming you provide quality care, you probably have satisfied patients, but is their satisfaction a valid factor in assessing their clinical outcome and the quality of…

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Why Loyal Patients Are a Doctor’s Best Friend

Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while…

tattoo, tattoo removal, tattoo regret
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Rethinking Ink: Does Your Marketing Reflect the Reality of ‘Tattoo Regret’?

Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers —…

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3 Tips to Turn Today’s Plastic Surgery Shopper Into Tomorrow’s Patient

The average plastic surgery consumer may not be a shop-until-you-drop type, but she/he is definitely shopping around. In fact, most people now start their search online to browse, get ideas, and compare options when it…

influencer marketing, pr fiasco, jenner, pepsi
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Who You Gonna Trust? The Ins and Outs of Influencer Marketing

It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality star Kendall Jenner…

e-patient, empowered doctor, post-care communication, patient journey
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E-patients, Part III: 3 Ways to Turn Good Outcomes Into Great Relationships

There’s been a lot of talk lately about the “decision journey” patients take as they determine what cosmetic procedure they want and which doctor they want to perform it. Not surprisingly,…

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E-patients, Part II: Sharing Expertise Helps Patients, Improves the Internet, and Empowers Your Practice

As we’ve already covered, e-patients can be considered many things—engaged, enabled, equipped—but, above all, they are empowered. These patients take a hands-on approach to healthcare, harnessing the infinite reach of the internet to…

e-patients, healthcare marketing, online community
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E-patients and How to Engage Them: 4 Steps to Success with Today’s Online Patient

The name Dave deBronkart may not be familiar, but if you’ve been in practice at any point over the last decade, you’ve almost certainly been impacted by his experience. In…

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Video Marketing: Want More Views? Try a Unique Approach

Engaging, ubiquitous, and easier than ever to produce — is it any wonder that videos are essentially taking over online? Consider a few findings from Cisco’s latest forecast for online…

content, market research, popular, healthcare marketing
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Playing to Win, Part II: What’s Popular, What’s Not, and How to Shape Your Content Accordingly

As previously discussed, researching how other aesthetic providers approach the market can be a crucial step in developing a marketing strategy that will help you beat them. On the other…

aesthetic marketing, competitive analysis, website design, practice website
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Playing to Win: Gain the Aesthetic Advantage with Competitive Analysis

If you’ve been in practice for any length of time, you’ve no doubt heard the old saying that healing is an art, medicine is a science, and healthcare is a…

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Video Best Practices for Connecting with Potential Plastic Surgery Patients

News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will…

social media, social search, social discovery, content, aesthetic marketing
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Social Discovery: 5 Ways to Ensure People Find Your Practice Via Social Media

Social media — it’s not just for posting vacation photos and connecting with old friends anymore. These days, social is also an increasingly important search tool as millions of people…

crystal ball, trends, aesthetic marketing, 2017
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5 Ways to Future-proof Your Practice: Trends, Tactics and Technology for 2017 and Beyond

It’s often said that those who forget the past are condemned to repeat it, but the converse is also true: Those who fail to anticipate the future are destined to…

search, seo, google, practice website
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Rank Well in Search, Part II: 7 SEO Trends and What They Mean for Aesthetic Practices

As noted in last week’s post, understanding what factors influence search rank is key to ensuring that potential patients find your practice website: Fail to incorporate the signals that get…

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Want to Rank Well in Search? Send the Right Signals

Funny thing about Google: The search giant can find just about any website on the internet but if it “thinks” that you won’t like what it finds, it won’t show…

email, email marketing, ESP, click rate,
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Email Marketing Is Alive and Well… Is Yours?

The email showed up in my inbox this morning. It was from my longtime doctor’s office and the subject line couldn’t have been more direct: Annual Physical Reminder. As you…