Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

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Webinar: 10 Most Costly Before & After Photo Fails

83% of prospective patients say that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Join our RealSelf University webinar featuring Etna Interactive CEO Ryan Miller to learn how to do them better.

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New to Instagram? Here’s What to Do in the First 30 Days

Branching out into the world of Instagram can be a highly effective way for your aesthetics practice to strut its stuff, showcasing the quality work you do, your expertise, your…

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Before & After: 10 Tips for Shaping up Your Photo Gallery

Whether you’ve always put photos first or are newly committed to shaping up a long-neglected showcase, here are some tips to transform the appearance and performance of your gallery.

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Consider This Non-Aesthetic Content to Engage Your Followers

If you expand the spectrum of your content, you may increase both engagement and reach with the audience.

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Are you maximizing Instagram? Use these features to make the most of it.

With its focus on photos and video, the social media giant Instagram is particularly well suited for the aesthetics field, and many practices have been using the platform to effectively…

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Build a Well-Rounded Instagram Presence With These Metrics

It’s no wonder that recent statistics show almost three quarters of all businesses are expected to have a presence on the Instagram social media platform in 2020. After all, 130…

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PatientNOW Lead Management Platform Addresses One of the Industry’s Worst Pain Points

Find out how this new platform helps create staff efficiencies, increases patient satisfaction by improving communication, and delivers critical marketing performance data.

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RealSelf University Episode 7: Jonathan Kaplan, MD and Tom Seery

Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about pricing transparency and Yelp.

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Marketing to the Mobile Consumer: What to Know

A few notable stats from recent studies which can shed some light on how the public is evolving when it comes to interacting with marketing on their mobile devices.

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Launch a Simple Facebook Campaign to Grow Email Subscribers

How to use paid social media marketing to grow list subscribers from people who are already following you.

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But How? Getting Reviews From Low-Tech Patients

Here are some ideas that could help make it easier for the less tech savvy among us to contribute their reviews.

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Will I Know How We’re Doing If Instagram Hides ‘Likes?’

It’s really happening. After whispers that began earlier this year and out-and-out tests in non-U.S. markets, Instagram has revealed that it will begin testing hiding ‘likes’ count on Instagram posts…

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Write Copy that Stirs Aesthetic Consumers to Action

Here are some things to keep in mind when considering how to best craft the wording behind your marketing efforts.

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Testing Opportunity for Practices: Facebook’s Group Pages

RealSelf Affiliate Page 1 Solutions has been publishing a series highlighting marketing strategies plastic surgeons should consider in 2020. One suggestion: take advantage of Facebook’s new emphasis on its group…

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Reviews, Stat. What the Data Says About Why They Matter

Is there any part of our daily lives that is not up for review? From checking reviews on products and services before making a purchase decision (including in-store) to venting…

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Got a Bad Review? Here’s What to Do (& Not)

If you’re like many business owners, the thought of getting a bad review is sure to cost you some sleep. Learn best practices for how to and how not to respond to online reviews.

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Finding Great Content to Share Doesn’t Have to be Painful

When it comes to social media strategy, consistency is important. Regular posting across all channels helps increase engagement with audiences, including current and potential clients, and that engagement fuels the…

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5 Tips for Fielding Phone Inquiries to Your Practice

Having an efficient, well-planned, documented procedure for handling customer phone calls is a great first step to building relationships with prospective patients who ring up your practice.

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4 Bashful Habits That Might Be Hurting Your Practice

When it comes to attracting new patients to your practice, those who practice quiet studiousness (“I’ll simply do great work and new patients will come.”) need to replace that persona…

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6 Ways to Offer Fast & Quality Responses to Email Inquiries

Here are some tips for getting back to prospective patients quickly via email, and putting your best foot forward when you do.