Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

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Got a Bad Review? Here’s What to Do (& Not)

If you’re like many business owners, the thought of getting a bad review is sure to cost you some sleep. Learn best practices for how to and how not to respond to online reviews.

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OK Google, What Do I Need to Know About Voice Tech?

Voice search is steadily becoming more popular. Here’s how to respond.

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Finding Great Content to Share Doesn’t Have to be Painful

When it comes to social media strategy, consistency is important. Regular posting across all channels helps increase engagement with audiences, including current and potential clients, and that engagement fuels the…

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Build a Well-Rounded Instagram Presence With These Metrics

It’s no wonder that recent statistics show almost three quarters of all businesses are expected to have a presence on the Instagram social media platform in 2020. After all, 130…

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5 Tips for Fielding Phone Inquiries to Your Practice

Having an efficient, well-planned, documented procedure for handling customer phone calls is a great first step to building relationships with prospective patients who ring up your practice.

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6 Scenarios Where You Look Different to Consumers Than You Might Think

Having a handle on how your actions appear to others can be tough. Here are six instances where you might be surprised at how your actions are being interpreted by consumers.

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4 Bashful Habits That Might Be Hurting Your Practice

When it comes to attracting new patients to your practice, those who practice quiet studiousness (“I’ll simply do great work and new patients will come.”) need to replace that persona…

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6 Ways to Offer Fast & Quality Responses to Email Inquiries

Here are some tips for getting back to prospective patients quickly via email, and putting your best foot forward when you do.

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Vanity URLs Aren’t Shallow

Using a custom URL to lock down your brand identity on platforms like RealSelf is kind of a big deal.

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YellowTelescope Wants to Turn Your Front Desk Staff into Superheroes

YellowTelescope, a RealSelf Affiliate, just launched a cost-effective and useful program to address the industry’s need for front office training.

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Power Up Your Practice Marketing With Personalization

Coax an inquiry to a consultation, a consultation to a booking, and a patient to a repeat visit or positive review.

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New to Instagram? Here’s What to Do in the First 30 Days

Branching out into the world of Instagram can be a highly effective way for your aesthetics practice to strut its stuff, showcasing the quality work you do, your expertise, your…

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4 Things Providers Should Know About Marketing Attribution

Marketing attribution refers to the process of determining which marketing efforts or channels contribute to patient acquisition, and helps you understand which of those efforts or channels are producing the…

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Etna Interactive Schools Practices on Loyalty Programs

Etna Interactive’s recent survey of best practices about patient loyalty and rewards programs reminds us that it’s seven times less expensive to keep a patient you already have than to…

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Protected Health Info + Texting Typos = Disaster. Here’s How to Stay HIPAA Compliant

A few years ago, I received a text on my phone that clearly wasn’t meant for me. I’ve blacked out the first and last name of the intended recipient and…

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[Webinar] How to Get a Patient Review in 5 Minutes or Less. Now With All-New Bonus Material!

Your prospective patients highly value reviews. RealSelf frequently surveys people who have reached out to doctors for consultations to learn more about how they make decisions. 78% of those high-intent…

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ROI: How to Fix These 5 Marketing Metrics

Smart management of your online marketing and presence can support both greater awareness of your practice and new patient acquisition. But these aren’t set-it-and-forget-it tactics, and that presents an opportunity.…

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6 Tips for Writing a Winning Bio

So you need to write or update your bio. What information should you include? How long should it be? Formal or more casual? Here are some tips to help craft…

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ROI: Leverage These Four Sources to Create High-Value Social Content

To be effective and maximize your return on investment, social media content should be specifically designed to drive consumers to take a next step towards booking a consultation or treatment.…

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4 Ways to Get More ROI From Social Media

Posting to social media takes a lot of time. And while you should expect benefits in terms of positioning and branding, you should also expect a cold hard return on…