Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

patient journey, mapping, aesthetic marketing
484 338 Rob Lovitt

Journey Mapping Helps Lead Patients to your Practice Door

Maps. They’re not just for helping patients get to your practice anymore. These days, successful practices use a different sort of map to figure out where potential patients are on…

patient experience, online reviews, search, seo, healthcare marketing
648 498 Rob Lovitt

What Aesthetic Practices Can Learn from Urgent Care Clinics

Cosmetic surgery and urgent care: When it comes to patients’ decision journeys, you’d be hard-pressed to find two sectors that are more dissimilar. Re: the former, it’s not uncommon for patients…

small practice, competitive edge, aesthetic marketing, local
504 314 Rob Lovitt

Small Practice Survival Secret: Think Locally, Act Digitally

It’s often said that size matters — just not always in the way people think it does. Take aesthetic marketing, where big chains with multiple locations often seem to have…

714 421 Rob Lovitt

Study: 81% of Patients Are Unsatisfied with their Healthcare Experiences. Are Yours among Them?

Think your practice provides a great patient experience? You might want to revisit the question. According to a recent study by Prophet and GE Healthcare Camden Group, 81% of consumers…

infographic, web design, marketing,
554 427 Rob Lovitt

Infographic Friday: Does Your Practice Website Win Patients by Design — or Lose Them in an Instant?

Consults, surgeries, practice management — as a busy aesthetic professional, you probably don’t spend a lot of time studying your practice website. Turns out visitors don’t either. According to Google…

3 rs, authenticity
311 162 Rob Lovitt

Real, Reliable, and Respectful: Attract More Patients by Embracing the 3 Rs of Authenticity

You hear a lot about “authenticity” these days — what it is, why it’s important, how to demonstrate it, etc. — but all too often those explanations are long on…

customer service, healthcare, loyalty, word of mouth
562 489 Rob Lovitt

Infographic Friday: Customer Service — It’s not just for Hotels and Stores Anymore

No one ever chose a medical practice simply because staff members returned calls quickly or greeted them warmly when they walked in the door. But that’s no reason to get…

200 200 Rob Lovitt

Video Marketing: Relieve Patient Anxiety by Addressing Concerns about Recovery

When it comes to creating and sharing videos, it’s no surprise that many doctors focus on educating patients about what to expect before and during their procedure. That’s a good…

marketing 3.0, aesthetic marketing, social media
638 493 Rob Lovitt

Aesthetic Marketing 3.0: Giving Patients What They Really Want

What do patients want? Based on the most popular procedures, you could say flatter tummies and larger breasts. That’s true, statistically speaking at least, but it’s not the whole truth.…

burnout, social media, time saver
623 512 Rob Lovitt

Social Media: Secret Weapon in the Battle against Physician Burnout

Physician burnout: You could say it’s a hot topic these days. From new research on its causes to seminars on how to avoid it, it seems you can’t read your mail…

patient centric marketing, healthcare marketing, social
600 600 Rob Lovitt

Patients, Practices and the Hidden Benefits of Healthcare Marketing

Maybe it’s the proliferation of those direct-to-consumer (DTC) ads for drugs that people can’t actually purchase — they all end with “Ask your doctor about…” — or the inflated claims…

content, engagement, marketing
508 509 Rob Lovitt

Moments Matter: Aligning Content with Patients’ Motivations, Emotions and Desired Outcomes

It only takes a moment. A potential patient goes online to research Botox or a breast aug and comes across a blog post, web page or social conversation about the…

reducing friction, healthcare marketing, practice website, self-scheduling
372 288 Rob Lovitt

Eliminating Friction: 4 Ways to Facilitate More Patient Contacts

Picture for a moment a potential patient who has decided to book a consultation with your practice. If she’s like most people, chances are that she’s going to have to…

patient engagement
453 322 Rob Lovitt

Infographic Friday: Promote Patient Engagement (and Boost Your Bottom Line)

What do patients want? Excellent care and great outcomes, of course, but increasingly, they also want to be actively involved in their healthcare decisions. They know they have choices, which…

authenticity, branding, reputation management
900 515 Rob Lovitt

The Authentic Practice: 3 Steps to Better Engagement with Aesthetic Consumers

Authenticity (au·then·tic·i·ty):  According to Webster’s, it’s “the quality of being authentic.” Well, that doesn’t say much, now does it? Nor is it likely to provide any insights on how to demonstrate…

content marketing
506 322 Rob Lovitt

5 Rules of Engagement for Aesthetic Practices

Chances are that when you hear the name Adobe you probably think of them as the purveyor of digital products, such as Flash, Photoshop and PDFs. But the company is…

content marketing, conversion, infographic
991 482 Rob Lovitt

Infographic Friday: Turn Prospects into Patients with the 3 Cs of Content Marketing

You hear a lot about content marketing these days, i.e., the process of creating and sharing useful information with potential patients rather than annoying them with ads and other interruptive…

branding, medical marketing
502 318 Rob Lovitt

Stand Up, Stand Out and Stay in the Game: 3 Steps toward Better Branding

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to…

infographic, social media measurement, roi
522 418 Rob Lovitt

Infographic Friday: Best Practices for Social Media Measurement

Back in the day when Madison Avenue was the center of the marketing universe, legendary ad-man David Ogilvy is reported to have said, “50% of all advertising is useless. We…

social, customer service, patient privacy
502 316 Rob Lovitt

Social Customer Service: Are You Nordstrom or Walmart?

If you’re like many aesthetic professionals, you probably don’t use Twitter all that much. Let’s face it, it’s tough to discuss complex subjects like cosmetic surgery or form a connection…