Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

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ROI: 4 Steps to Maximizing Non-Consultation Inquiries

Getting patient inquiries from paid advertising takes time, money, and coordination. You expect that effort to yield a respectable return on investment (ROI) in the form of paying patients. Of…

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Your Biggest Online Reputational Risk May Not Be 1-Star Reviews

Is maintaining your online reputation worth risking your medical license or hundreds of thousands of dollars in fines? Nope. Luckily, Ryan Miller, CEO of healthcare marketing agency Etna Interactive, walks…

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How Savvy Surgeons Include Their Team for Social Media Success

You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…

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Your Inbox Is Where the Action Is for Your Practice. 5 Stats That Prove It.

The digital and the mobile ages kicked off a renaissance for both one-to-one and one-to-many marketing. From social media posting to messaging apps to push notifications, there are now an…

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Masters Series: How This Practice Manages Hundreds of Weekly Patient and Prospect Follow-Ups

Welcome to the first RealSelf University Masters Series interview, where a leading voice in practice management or marketing goes in-depth with a practice manager or marketing expert in the field…

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16 Opportunities for Creating Instagram Content at Conferences

Instagram is the place where aesthetics practitioners should focus their social media efforts to reach the most consumers. RealSelf research has found that cosmetic Instagram accounts see an average of…

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What Your Practice Can Learn About Marketing Your High-Priced Services from Premium Brands

Create A Valuable Experience Whatever your need state is at Starbucks, if you ask a customer, I just want to get the coffee and get out, but do you want…

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5 Fresh Ideas for Creative and Engaging Instagram Posts

Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…

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Medical Industry Email Marketing: Benchmarks and Best Practices

One of our affiliate partners, healthcare marketing agency Etna Interactive, recently shared a wealth of resources to help take your email marketing to the next level. With an ever-shifting marketplace…

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Webinar: Why Do You Need Plenty of Reviews? Because Potential Patients Value Them — A Lot

Watch the recording of this exclusive webinar originally broadcast Tuesday, February 19 at 12pm PST.     RealSelf data reveals that customers most want to know whether doctors are experienced…

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15 Tips for Promoting Your RealSelf 100 & 500 Hall of Fame Induction

Congratulations to all the RealSelf 100 & 500 Hall of Fame inductees! To help you promote your achievement, here are suggested ways to spread the exciting news — and to…

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Watch Now: How to Convert More Inquiries to Patients

  Want to understand the different types of potential patients out there and how to convert them to consults? Presented by executives at leading medical staffing and practice training company YellowTelescope,…

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7 Ways to Get More Quality Reviews for Your Aesthetics Practice

For consumers seeking aesthetic treatments, one of the most important sentiments you’ll need to convey to them is trust. And in your marketing, the ultimate way to build and validate…

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8 Free Ways to Get More High-Potential Consultations on RealSelf

Are you an aesthetic professional who is grappling with closing the gap between the expertise you’ve built through experience and the way people see your reputation online? If so, you’re…

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Targeted Lead Generation Tips from an Industry Expert

Enrique Rangel, industry expert and CEO at, published an article entitled Six Steps You Can Take NOW to Start Getting More Patients from RealSelf. We’re bringing it to you…

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4 Steps to Building a Blog that Attracts Potential Patients

A blog can be a powerful marketing and patient education tool for your practice. In marketing lingo, a blog is a “pull marketing” technique. It attracts people who are searching…

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VCS 2018: How to Thrive in an Era of Digital Disruption and Uberized Patients

Slides originally presented by RealSelf CEO and Founder Tom Seery at Vegas Cosmetic Surgery 2018.

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How You Can Win: 7 Ways To Stay Ahead of the Curve

An inside look at the 7 key things plastic surgeons must do in practice marketing to adapt to changing market trends and ensure long-term success. Originally presented at ASAPS 2018…

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Social Media Workshop – ASAPS 2018

Originally presented by the RealSelf team at ASAPS in New York City on April 27, 2018. Learn to enhance the effectiveness of practice marketing via social media. Includes practical tips…

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Thriving in an Era of Digital Disruption

Originally presented by RealSelf CEO and Founder Tom Seery at ASAPS in New York City on Friday, April 27, 2018 as part of a panel titled Re-Designing Your Aesthetic Practice.