Getting Best Practices for Social Media & Other Aesthetic Marketing Channels
Using a custom URL to lock down your brand identity on platforms like RealSelf is kind of a big deal.
YellowTelescope, a RealSelf Affiliate, just launched a cost-effective and useful program to address the industry’s need for front office training.
Coax an inquiry to a consultation, a consultation to a booking, and a patient to a repeat visit or positive review.
Marketing attribution refers to the process of determining which marketing efforts or channels contribute to patient acquisition, and helps you understand which of those efforts or channels are producing the…
Etna Interactive’s recent survey of best practices about patient loyalty and rewards programs reminds us that it’s seven times less expensive to keep a patient you already have than to…
A few years ago, I received a text on my phone that clearly wasn’t meant for me. I’ve blacked out the first and last name of the intended recipient and…
Your prospective patients highly value reviews. RealSelf frequently surveys people who have reached out to doctors for consultations to learn more about how they make decisions. 78% of those high-intent…
Smart management of your online marketing and presence can support both greater awareness of your practice and new patient acquisition. But these aren’t set-it-and-forget-it tactics, and that presents an opportunity.…
To be effective and maximize your return on investment, social media content should be specifically designed to drive consumers to take a next step towards booking a consultation or treatment.…
Posting to social media takes a lot of time. And while you should expect benefits in terms of positioning and branding, you should also expect a cold hard return on…
It’s no secret that social media can attract attention—and new patients—to your practice, and Instagram’s image-friendly focus is a perfect platform with which to engage them. Different post types can…
Instagram success doesn’t come overnight. While there are dozens of doctors thriving on the platform, thousands of others are struggling to gain relevance. When it comes to aesthetics, there is…
Is maintaining your online reputation worth risking your medical license or hundreds of thousands of dollars in fines? Nope. Luckily, Ryan Miller, CEO of healthcare marketing agency Etna Interactive, walks…
You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…
The digital and the mobile ages kicked off a renaissance for both one-to-one and one-to-many marketing. From social media posting to messaging apps to push notifications, there are now an…
Instagram is the place where aesthetics practitioners should focus their social media efforts to reach the most consumers. RealSelf research has found that cosmetic Instagram accounts see an average of…
Create A Valuable Experience Whatever your need state is at Starbucks, if you ask a customer, I just want to get the coffee and get out, but do you want…
One of our affiliate partners, healthcare marketing agency Etna Interactive, recently shared a wealth of resources to help take your email marketing to the next level. With an ever-shifting marketplace…
Watch the recording of this exclusive webinar originally broadcast Tuesday, February 19 at 12pm PST. RealSelf data reveals that customers most want to know whether doctors are experienced…
Congratulations to all the RealSelf 100 & 500 Hall of Fame inductees! To help you promote your achievement, here are suggested ways to spread the exciting news — and to…
