Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

aesthetic marketing, competitive analysis, website design, practice website
503 317 Rob Lovitt

Playing to Win: Gain the Aesthetic Advantage with Competitive Analysis

If you’ve been in practice for any length of time, you’ve no doubt heard the old saying that healing is an art, medicine is a science, and healthcare is a…

244 244 Rob Lovitt

Video Best Practices for Connecting with Potential Plastic Surgery Patients

News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will…

social media, social search, social discovery, content, aesthetic marketing
640 320 Rob Lovitt

Social Discovery: 5 Ways to Ensure People Find Your Practice Via Social Media

Social media — it’s not just for posting vacation photos and connecting with old friends anymore. These days, social is also an increasingly important search tool as millions of people…

crystal ball, trends, aesthetic marketing, 2017
336 388 Rob Lovitt

5 Ways to Future-proof Your Practice: Trends, Tactics and Technology for 2017 and Beyond

It’s often said that those who forget the past are condemned to repeat it, but the converse is also true: Those who fail to anticipate the future are destined to…

search, seo, google, practice website
640 411 Rob Lovitt

Rank Well in Search, Part II: 7 SEO Trends and What They Mean for Aesthetic Practices

As noted in last week’s post, understanding what factors influence search rank is key to ensuring that potential patients find your practice website: Fail to incorporate the signals that get…

1000 667 Rob Lovitt

Want to Rank Well in Search? Send the Right Signals

Funny thing about Google: The search giant can find just about any website on the internet but if it “thinks” that you won’t like what it finds, it won’t show…

email, email marketing, ESP, click rate,
646 358 Rob Lovitt

Email Marketing Is Alive and Well… Is Yours?

The email showed up in my inbox this morning. It was from my longtime doctor’s office and the subject line couldn’t have been more direct: Annual Physical Reminder. As you…

patient journey, mapping, aesthetic marketing
484 338 Rob Lovitt

Journey Mapping Helps Lead Patients to your Practice Door

Maps. They’re not just for helping patients get to your practice anymore. These days, successful practices use a different sort of map to figure out where potential patients are on…

patient experience, online reviews, search, seo, healthcare marketing
648 498 Rob Lovitt

What Aesthetic Practices Can Learn from Urgent Care Clinics

Cosmetic surgery and urgent care: When it comes to patients’ decision journeys, you’d be hard-pressed to find two sectors that are more dissimilar. Re: the former, it’s not uncommon for patients…

small practice, competitive edge, aesthetic marketing, local
504 314 Rob Lovitt

Small Practice Survival Secret: Think Locally, Act Digitally

It’s often said that size matters — just not always in the way people think it does. Take aesthetic marketing, where big chains with multiple locations often seem to have…

714 421 Rob Lovitt

Study: 81% of Patients Are Unsatisfied with their Healthcare Experiences. Are Yours among Them?

Think your practice provides a great patient experience? You might want to revisit the question. According to a recent study by Prophet and GE Healthcare Camden Group, 81% of consumers…

infographic, web design, marketing,
554 427 Rob Lovitt

Infographic Friday: Does Your Practice Website Win Patients by Design — or Lose Them in an Instant?

Consults, surgeries, practice management — as a busy aesthetic professional, you probably don’t spend a lot of time studying your practice website. Turns out visitors don’t either. According to Google…

3 rs, authenticity
311 162 Rob Lovitt

Real, Reliable, and Respectful: Attract More Patients by Embracing the 3 Rs of Authenticity

You hear a lot about “authenticity” these days — what it is, why it’s important, how to demonstrate it, etc. — but all too often those explanations are long on…

customer service, healthcare, loyalty, word of mouth
562 489 Rob Lovitt

Infographic Friday: Customer Service — It’s not just for Hotels and Stores Anymore

No one ever chose a medical practice simply because staff members returned calls quickly or greeted them warmly when they walked in the door. But that’s no reason to get…

200 200 Rob Lovitt

Video Marketing: Relieve Patient Anxiety by Addressing Concerns about Recovery

When it comes to creating and sharing videos, it’s no surprise that many doctors focus on educating patients about what to expect before and during their procedure. That’s a good…

marketing 3.0, aesthetic marketing, social media
638 493 Rob Lovitt

Aesthetic Marketing 3.0: Giving Patients What They Really Want

What do patients want? Based on the most popular procedures, you could say flatter tummies and larger breasts. That’s true, statistically speaking at least, but it’s not the whole truth.…

burnout, social media, time saver
623 512 Rob Lovitt

Social Media: Secret Weapon in the Battle against Physician Burnout

Physician burnout: You could say it’s a hot topic these days. From new research on its causes to seminars on how to avoid it, it seems you can’t read your mail…

patient centric marketing, healthcare marketing, social
600 600 Rob Lovitt

Patients, Practices and the Hidden Benefits of Healthcare Marketing

Maybe it’s the proliferation of those direct-to-consumer (DTC) ads for drugs that people can’t actually purchase — they all end with “Ask your doctor about…” — or the inflated claims…

content, engagement, marketing
508 509 Rob Lovitt

Moments Matter: Aligning Content with Patients’ Motivations, Emotions and Desired Outcomes

It only takes a moment. A potential patient goes online to research Botox or a breast aug and comes across a blog post, web page or social conversation about the…

reducing friction, healthcare marketing, practice website, self-scheduling
372 288 Rob Lovitt

Eliminating Friction: 4 Ways to Facilitate More Patient Contacts

Picture for a moment a potential patient who has decided to book a consultation with your practice. If she’s like most people, chances are that she’s going to have to…