Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

customer service, patient satisfaction, aesthetic marketing
481 334 Rob Lovitt

Customer Dis-service: When Great Medical Care Isn’t Enough

Quick, if someone were to ask you what sort of services your practice provides, what would you say? Cosmetic services? Aesthetic services? A variety of services for the skin, face…

practice website, homepage, discovery
506 316 Rob Lovitt

Picture-perfect Practice Websites: There’s No Place Like Home(page), Revisited

Click, click, click. In the instant-gratification world of the Internet, people land on websites and do one of two things fairly quickly: Either they decide the site in question isn’t…

infographic, social media, reputation management
658 490 Rob Lovitt

Infographic Friday: Manage Your Reputation (and Attract New Patients) via Social Media

Do you know what’s being said about you online? Many doctors apparently don’t: According to research by MedData Group, almost half (47%) of doctors don’t actively manage their online reputation.…

kybella, double chin, video, marketing
483 495 Rob Lovitt

Video Marketing: Kybella Clips Click with Viewers

From beauty magazines to morning news shows, hardly a day goes by without someone touting Kybella as the miracle cure for melting away submental fat. The attendant buzz shouldn’t be…