Tips

Getting Best Practices for Social Media & Other Aesthetic Marketing Channels

content marketing, conversion, infographic
991 482 Rob Lovitt

Infographic Friday: Turn Prospects into Patients with the 3 Cs of Content Marketing

You hear a lot about content marketing these days, i.e., the process of creating and sharing useful information with potential patients rather than annoying them with ads and other interruptive…

branding, medical marketing
502 318 Rob Lovitt

Stand Up, Stand Out and Stay in the Game: 3 Steps toward Better Branding

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to…

infographic, social media measurement, roi
522 418 Rob Lovitt

Infographic Friday: Best Practices for Social Media Measurement

Back in the day when Madison Avenue was the center of the marketing universe, legendary ad-man David Ogilvy is reported to have said, “50% of all advertising is useless. We…

social, customer service, patient privacy
502 316 Rob Lovitt

Social Customer Service: Are You Nordstrom or Walmart?

If you’re like many aesthetic professionals, you probably don’t use Twitter all that much. Let’s face it, it’s tough to discuss complex subjects like cosmetic surgery or form a connection…

customer service, patient satisfaction, aesthetic marketing
481 334 Rob Lovitt

Customer Dis-service: When Great Medical Care Isn’t Enough

Quick, if someone were to ask you what sort of services your practice provides, what would you say? Cosmetic services? Aesthetic services? A variety of services for the skin, face…

practice website, homepage, discovery
506 316 Rob Lovitt

Picture-perfect Practice Websites: There’s No Place Like Home(page), Revisited

Click, click, click. In the instant-gratification world of the Internet, people land on websites and do one of two things fairly quickly: Either they decide the site in question isn’t…

infographic, social media, reputation management
658 490 Rob Lovitt

Infographic Friday: Manage Your Reputation (and Attract New Patients) via Social Media

Do you know what’s being said about you online? Many doctors apparently don’t: According to research by MedData Group, almost half (47%) of doctors don’t actively manage their online reputation.…

kybella, double chin, video, marketing
483 495 Rob Lovitt

Video Marketing: Kybella Clips Click with Viewers

From beauty magazines to morning news shows, hardly a day goes by without someone touting Kybella as the miracle cure for melting away submental fat. The attendant buzz shouldn’t be…