News & Trends

Staying Informed on RealSelf Updates, Consumer Trends & Industry News

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Our Traffic Jumped In May. Here’s What You Should Know.

Google’s most recent core algorithm update, which went live on May 4, directly precipitated a traffic lift for RealSelf, making it clear that the changes we’ve been making since last year to improve consumer experience is now paying off in terms of visitor volume.

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President Trump’s Social Media Executive Order and RealSelf Reviews

President Trump signed an Executive Order yesterday addressing social media companies. What it means for RealSelf.

1024 576 The RealSelf Team

Beauty in Focus: Come for the Content, Stay for the Strategy

Beauty in Focus, a consumer-facing virtual content series, will explore the news, trends, and issues currently shaping medical aesthetics.

650 358 Tom Seery

Is Social Media Destroying Medicine? [Video]

While the risk of fakers and posers using social media to steal mindshare is real, doctors on the RealSelf Advisory Board shared a belief that it introduces transparency.

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Get Inspired With These Smart Reads: February 2020

Marketing insights and inspiration from around the web.

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Get Inspired With These Smart Reads: December 2019

Marketing inspiration and insights from around the web.

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Social Users Flex Their Influence on BII Treatment

The BII conversation reveals what’s at stake when consumer empowerment and online community collide with medical expertise.

1024 576 The RealSelf Team

Introducing the RealSelf University Podcast

The new RealSelf University Podcast surfaces fresh data and uncovers thought-provoking stories from the most interesting and successful personalities in aesthetics—both doctors and the people who contribute to their success…

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Will I Know How We’re Doing When Instagram Hides ‘Likes?’

It’s really happening. After whispers that began earlier this year and out-and-out tests in non-U.S. markets, Instagram has revealed that it will begin testing hiding ‘likes’ count on Instagram posts…

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Get Inspired With These Smart Marketing Reads: November 2019

This month’s reads are about strategy, alternative and diversifying revenue streams and a ban on plastic surgery like filters on Instagram. It’s an unusual and risky strategy—actively encouraging people to…

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Get Inspired With These Smart Marketing Reads: October 2019

We’re reading about Facebook, Instagram, ageism and relatable (…or maybe not?) marketing this month.

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Get Inspired With These Smart Marketing Reads: September 2019

Drawing lessons and insights from the ascendance of a luxury fitness brand, the importance of inclusive marketing, the possibility of a world without Instagram “likes” + more marketing reads for September.

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Get Inspired With These Smart Marketing Reads: August 2019

This month’s reads are all about getting over and getting in tune: the general public starting to get over lingering stigmas associated with plastic surgery overall; cosmetic companies getting over…

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Get Inspired With These Smart Marketing Reads: July 2019

This month we’re reading about how to be more genuine in customer interactions, Google Maps’ crisis of trust, Facebook’s solution to stem the spread of dubious health claims, and what…

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Get Inspired With These Smart Marketing Reads: June 2019

This month we’re reading about leveraging events to expand your brand, specific branding tactics from top domestic retailers, how to get yourself booked as a podcast guest, and the implications…

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RealSelf at ASAPS 2019: 4 Ways to Find out First

We’re excited to connect with you at The Aesthetics Meeting 2019 in just a couple weeks. They don’t call New Orleans “The Big Easy” for nothing, so we’re making it…

1024 576 The RealSelf Team

Get Inspired With These Smart Marketing Reads: May 2019

This month we’re reading about the possibilities of Instagram’s new shopping tool, the implications of Facebook’s new redesign, how LifeFitness is embedding advertising into people’s workout experiences, and what we…

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Get Inspired With These Smart Marketing Reads: April 2019

This month we’re reading about how to leverage competition, creating bingable Instagram stories, what e-commerce can teach us all about marketing, why providers should understand “subculture culture,” and why helpful…

1024 576 Eva Sheie

The Credential Conundrum Webinar: What the Research Reveals About Aesthetic Consumer Confusion

The aesthetics industry has a transparency problem, and a 2016 study published in the journal Plastic and Reconstructive Surgery spells it out. When it comes to making aesthetic decisions, consumer…