Staying Informed on RealSelf Updates, Consumer Trends & Industry News
At our most recent Advisory Board meeting, I talked to a dozen doctors about their take on whether there’s a risk that true experts are being drowned out and diluted…
This month we’re reading about a wide range of topics. First up is a look at the most effective tool to deliver your company’s marketing message and how to make…
The start of a new year is a natural time to take stock of the previous year’s accomplishments and challenges, and utilize those insights to build a strategy for the…
This month’s reads are about putting culture first; using Agile principles to boost your marketing; what you might learn from businesses that take a stripped-down approach to advertising; one key…
The BII conversation reveals what’s at stake when consumer empowerment and online community collide with medical expertise.
The new RealSelf University Podcast surfaces fresh data and uncovers thought-provoking stories from the most interesting and successful personalities in aesthetics—both doctors and the people who contribute to their success…
It’s really happening. After whispers that began earlier this year and out-and-out tests in non-U.S. markets, Instagram has revealed that it will begin testing hiding ‘likes’ count on Instagram posts…
This month’s reads are about strategy, alternative and diversifying revenue streams and a ban on plastic surgery like filters on Instagram. It’s an unusual and risky strategy—actively encouraging people to…
We’re reading about Facebook, Instagram, ageism and relatable (…or maybe not?) marketing this month.
Drawing lessons and insights from the ascendance of a luxury fitness brand, the importance of inclusive marketing, the possibility of a world without Instagram “likes” + more marketing reads for September.
This month’s reads are all about getting over and getting in tune: the general public starting to get over lingering stigmas associated with plastic surgery overall; cosmetic companies getting over…
This month we’re reading about how to be more genuine in customer interactions, Google Maps’ crisis of trust, Facebook’s solution to stem the spread of dubious health claims, and what…
This month we’re reading about leveraging events to expand your brand, specific branding tactics from top domestic retailers, how to get yourself booked as a podcast guest, and the implications…
We’re excited to connect with you at The Aesthetics Meeting 2019 in just a couple weeks. They don’t call New Orleans “The Big Easy” for nothing, so we’re making it…
This month we’re reading about the possibilities of Instagram’s new shopping tool, the implications of Facebook’s new redesign, how LifeFitness is embedding advertising into people’s workout experiences, and what we…
This month we’re reading about how to leverage competition, creating bingable Instagram stories, what e-commerce can teach us all about marketing, why providers should understand “subculture culture,” and why helpful…
The aesthetics industry has a transparency problem, and a 2016 study published in the journal Plastic and Reconstructive Surgery spells it out. When it comes to making aesthetic decisions, consumer…
SXSW 2019 presented a unique opportunity for the RealSelf brand marketing team to engage our users up close and in person, and to make the world of medical aesthetics accessible…
This month we read about the the ways that consumer experiences are predicted to evolve this year, how our industry should keep marketing front-of-mind as innovations proliferate, and why businesses…
We recently held our inaugural RealSelf Business Advisory Board meeting as we continue our two-way dialogue with diverse representatives from the aesthetics provider community. Thank you to the nine board…
