News & Trends

Staying Informed on RealSelf Updates, Consumer Trends & Industry News

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Get Inspired With These Smart Marketing Reads: October 2019

We’re reading about Facebook, Instagram, ageism and relatable (…or maybe not?) marketing this month.

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Get Inspired With These Smart Marketing Reads: September 2019

Drawing lessons and insights from the ascendance of a luxury fitness brand, the importance of inclusive marketing, the possibility of a world without Instagram “likes” + more marketing reads for September.

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Get Inspired With These Smart Marketing Reads: August 2019

This month’s reads are all about getting over and getting in tune: the general public starting to get over lingering stigmas associated with plastic surgery overall; cosmetic companies getting over…

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Get Inspired With These Smart Marketing Reads: July 2019

This month we’re reading about how to be more genuine in customer interactions, Google Maps’ crisis of trust, Facebook’s solution to stem the spread of dubious health claims, and what…

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Get Inspired With These Smart Marketing Reads: June 2019

This month we’re reading about leveraging events to expand your brand, specific branding tactics from top domestic retailers, how to get yourself booked as a podcast guest, and the implications…

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RealSelf at ASAPS 2019: 4 Ways to Find out First

We’re excited to connect with you at The Aesthetics Meeting 2019 in just a couple weeks. They don’t call New Orleans “The Big Easy” for nothing, so we’re making it…

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Get Inspired With These Smart Marketing Reads: May 2019

This month we’re reading about the possibilities of Instagram’s new shopping tool, the implications of Facebook’s new redesign, how LifeFitness is embedding advertising into people’s workout experiences, and what we…

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Get Inspired With These Smart Marketing Reads: April 2019

This month we’re reading about how to leverage competition, creating bingable Instagram stories, what e-commerce can teach us all about marketing, why providers should understand “subculture culture,” and why helpful…

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The Credential Conundrum Webinar: What the Research Reveals About Aesthetic Consumer Confusion

The aesthetics industry has a transparency problem, and a 2016 study published in the journal Plastic and Reconstructive Surgery spells it out. When it comes to making aesthetic decisions, consumer…

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SXSW 2019 Recap: Introducing Modern Beauty to New Audiences

SXSW 2019 presented a unique opportunity for the RealSelf brand marketing team to engage our users up close and in person, and to make the world of medical aesthetics accessible…

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Get Inspired With These Smart Marketing Reads: March 2019

This month we read about the the ways that consumer experiences are predicted to evolve this year, how our industry should keep marketing front-of-mind as innovations proliferate, and why businesses…

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#PhotoRecap: The First Ever RealSelf Business Advisory Board Meeting

We recently held our inaugural RealSelf Business Advisory Board meeting as we continue our two-way dialogue with diverse representatives from the aesthetics provider community. Thank you to the nine board…

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Announcing 2019’s Most “Worth It” Procedures

Based on patient feedback, RealSelf just released the 2019 Worth It Rankings. This list ranks more than 140 surgical and non-surgical cosmetic procedures and brands, using a proprietary consumer satisfaction…

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Times Square, Instagram, and Other Ways We’re Promoting Hall of Fame Inductees

From the bright lights of New York City to our 100,000+ followers on Instagram, we’ve been busy showcasing the doctors inducted into the RealSelf 100 & 500 Hall of Fame.…

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15 Tips for Promoting Your RealSelf 100 & 500 Hall of Fame Induction

Congratulations to all the RealSelf 100 & 500 Hall of Fame inductees! To help you promote your achievement, here are suggested ways to spread the exciting news — and to…

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Announcing the RealSelf 100 & 500 Hall of Fame

Since 2011, the RealSelf 100 & 500 awards have highlighted board-certified aesthetic doctors in the RealSelf community who consistently demonstrate a commitment to patient education. To honor these winners, we’ve…

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Making the Most of Your Competitive Insights Snapshot

About Your Competitive Insights Snapshot The Competitive Insights Snapshot is designed to give you visibility into how your RealSelf profile is performing. In this blog post, I’ll share brief explanations…

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The Results Are In: The U.K. Aesthetics Interest Survey

In case you missed it, RealSelf shared a press release last month revealing the results of the U.K. Aesthetics Interest Survey. Conducted online by The Harris Poll on behalf of…

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2018 Beauty Capitals: U.S. Cities With The Most Aesthetic Treatment Providers Per Capita

According to a new RealSelf data analyzing U.S. metro areas with the most plastic surgeons and medaesthetic providers per capita, more people in markets nationwide are exploring the benefits of…

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FAQs about treatment pricing on Business Pages

To help medaesthetic clients find the best treatments and providers for them, now all RealSelf Business Pages include some pricing information by default. And to help you decide the best…