News & Trends

Staying Informed on RealSelf Updates, Consumer Trends & Industry News

1024 683 The RealSelf Team

Congrats to All the Most Loved Injector Nominees

With so many exciting things going on in the medaesthetic industry, we wanted to take a minute to celebrate one of the fastest-growing categories on RealSelf — injectable fillers. RealSelf…

1024 360 Kelcy Heringer

Data: You Want It, We Got It, and Now You Have It Too

I don’t need our team of data scientists to identify the top request from providers: More data. After all, with 10 million RealSelf visitors each month, we analyze millions of…

1024 683 Rob Lovitt

Makeovers for Men: A Small, but Growing, Market

It’s not often that male makeovers make headlines, so when they do, it’s worth paying attention. The recent news that Ken, of Barbie and Ken fame, has undergone a truly…

healthcare consumer, consumerization, online shopping
513 327 Rob Lovitt

5 Trends Redefining Medical Marketing

There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making decisions about what’s right for them.…

online reviews, doctor reviews, medical marketing, peer trust
526 321 Rob Lovitt

Online Reviews: New Research, Intriguing Insights, and the Power of ‘Peer Trust’

You can’t escape it — from search engine result pages to community sites, online reviews of healthcare services are everywhere. Even the scientific community has taken notice, which may explain…

healthcare, marketing, social, search
473 364 Rob Lovitt

Infographic Friday: So Much Content, So Little Time, and How to Alter the Formula in your Favor

Call it the content conundrum: Thanks to the internet, potential patients have access to a massive amount of information when researching procedures and providers — which means that practices that…

online health, social media, healthcare marketing
502 316 Rob Lovitt

Struggling with Social Media? Why so many Small Businesses Get It Wrong

By now, almost every successful business owner understands the importance of maintaining a social media presence. Unfortunately, many may still be struggling to get it right: Consider some of the…

automatic appointment reminder
588 465 Rob Lovitt

Infographic Friday: Automated Appointment Reminders Pick Up Where Self-scheduling Leaves Off

As noted in a recent post, letting patients self-schedule appointments online can turn lookers into bookers. Unfortunately, that still doesn’t guarantee that they’ll show up. According to the Harvard Business…

cosmetic surgery, hispanics, healthcare marketing
1000 1000 Rob Lovitt

¿Buscas Nuevos Pacientes? Hispanics, Healthcare, and Hints on Reaching a Large and Growing Market

It’s National Hispanic Heritage Month (Sept. 15 – Oct. 15): Esta su práctica médica amigable para los Hispanos? Depending on where you practice, who your current clientele is, and who…

RealSelf Fellowship reconstructive surgery in developing countries
1024 1024 Tom Seery

How We Choose to Give Back: CEO Tom Seery Talks About the New RealSelf Fellowship

At RealSelf, we view giving back as our social responsibility, core to our beliefs and culture. A guiding principle to our support of local charities and international medical volunteers is…

procedure prices, price transparency, ROI, leads
640 579 Rob Lovitt

From Contact to Consult: Can Price Transparency Net You More Patients?

To post prices or not to post prices, that is the question. For doctors providing medically necessary services, the question has taken on new urgency thanks to the Affordable Care…

mobile, aesthetic marketing, statistics, smartphones, mobile search
503 316 Rob Lovitt

Aesthetics on the Go: 10 Mobile Stats and Why They Matter

In a world where data lies at the heart of every intelligent business decision, statistics provide the insight to ensure you’re moving in the right direction. And if there’s one…

harris poll, wait time, medical marketing, online access, patient satisfaction
480 334 Rob Lovitt

Harris Poll: Patients Want Online Access, Proactive Communication and Shorter Wait Times

Somebody’s doing something right: According to a recent Harris Poll, patients’ satisfaction with their doctor visits is rising, although there’s still room for improvement. First the good news: Among those…

gen x, healthcare marketing, cosmetic surgery
508 321 Rob Lovitt

Healthcare for the Ages, Part III: Generation X and “Y” No Doctor Should Ignore Them

As children, they were called “latchkey kids” because they were often left on their own as their parents divorced; as they got older, they were called “slackers” because their subsequent…

healthcare for the ages, aesthetic marketing, baby boomers
502 317 Rob Lovitt

Healthcare for the Ages, Part II: Why It Still Makes Sense to Market to Baby Boomers

As noted in last week’s post, one key to long-term success for aesthetic practices is to engage Millennials, those 18–35 year olds who have not only become the largest demographic group…

millennials, aesthetic marketing, cosmetic surgery
486 324 Rob Lovitt

Healthcare for the Ages, Part I: 5 Tips for Connecting with Millennials

These days, it seems you can’t open a magazine without reading an article about Millennials: They’re glued to their phones, they’re addicted to social media and they’re, well, you get…

valentines day, email marketing, romance, content, brand
636 536 Rob Lovitt

Infographic Friday: Want Patients to Love Your Practice? Think Soul Mate, not One-Night Stand

With Valentine’s Day upon us, it seems that romance is in the air. Alas, if you want patients to fall in love with your practice, flowers and chocolates won’t get…

myth, healthcare consumerism, marketing
500 328 Rob Lovitt

3 Myths about Healthcare Consumerism — and How to Overcome Them

             Patient:  a person receiving care or treatment, especially from a doctor              Consumer: a person who buys goods or…

nose job, rhinoplasty, natural, not fake
504 323 Rob Lovitt

It’s Only Natural: The New Word in Nose Jobs Is…

The eyes may be the window to the soul but for many aesthetic consumers, the nose may just be the doorway to a more satisfied life. And while it’s true that…

Millenials, selfies, cosmetic surgery, minimally invasive procedure
440 331 Rob Lovitt

The Changing Face of Plastic Surgery (Hint: It’s Younger than You May Think)

It’s not exactly an earth-shattering revelation but it’s always good to get confirmation from an authoritative source: According to a just-released survey from the American Academy of Facial Plastic and…