News & Trends

Staying Informed on RealSelf Updates, Consumer Trends & Industry News

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The Credential Conundrum Webinar: What the Research Reveals About Aesthetic Consumer Confusion

The aesthetics industry has a transparency problem, and a 2016 study published in the journal Plastic and Reconstructive Surgery spells it out. When it comes to making aesthetic decisions, consumer…

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SXSW 2019 Recap: Introducing Modern Beauty to New Audiences

SXSW 2019 presented a unique opportunity for the RealSelf brand marketing team to engage our users up close and in person, and to make the world of medical aesthetics accessible…

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Get Inspired With These Smart Marketing Reads: March 2019

This month we read about the the ways that consumer experiences are predicted to evolve this year, how our industry should keep marketing front-of-mind as innovations proliferate, and why businesses…

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#PhotoRecap: The First Ever RealSelf Business Advisory Board Meeting

We recently held our inaugural RealSelf Business Advisory Board meeting as we continue our two-way dialogue with diverse representatives from the aesthetics provider community. Thank you to the nine board…

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Announcing 2019’s Most “Worth It” Procedures

Based on patient feedback, RealSelf just released the 2019 Worth It Rankings. This list ranks more than 140 surgical and non-surgical cosmetic procedures and brands, using a proprietary consumer satisfaction…

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Times Square, Instagram, and Other Ways We’re Promoting Hall of Fame Inductees

From the bright lights of New York City to our 100,000+ followers on Instagram, we’ve been busy showcasing the doctors inducted into the RealSelf 100 & 500 Hall of Fame.…

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15 Tips for Promoting Your RealSelf 100 & 500 Hall of Fame Induction

Congratulations to all the RealSelf 100 & 500 Hall of Fame inductees! To help you promote your achievement, here are suggested ways to spread the exciting news — and to…

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Announcing the RealSelf 100 & 500 Hall of Fame

Since 2011, the RealSelf 100 & 500 awards have highlighted board-certified aesthetic doctors in the RealSelf community who consistently demonstrate a commitment to patient education. To honor these winners, we’ve…

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The Results Are In: The U.K. Aesthetics Interest Survey

In case you missed it, RealSelf shared a press release last month revealing the results of the U.K. Aesthetics Interest Survey. Conducted online by The Harris Poll on behalf of…

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2018 Beauty Capitals: U.S. Cities With The Most Aesthetic Treatment Providers Per Capita

According to a new RealSelf data analyzing U.S. metro areas with the most plastic surgeons and medaesthetic providers per capita, more people in markets nationwide are exploring the benefits of…

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See You There: ASPS 2018 (9/28-10/1)

How to connect with us Going to ASPS this year (September 28-October 1)? Consider attending a panel featuring our Chief Medical Officer, or visit our Booth (#473) to gain insights…

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The Digitized Patient: What Can We Learn from Posted Patient Inquiries?

Introduction -Tom Seery, Founder and CEO, RealSelf.com I founded RealSelf more than 10 years ago because I believe that when you prioritize patient education, everybody wins. On RealSelf.com, this education…

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5-Star News: Now You Can Collect In-Office Reviews

Until recently, RealSelf did not allow providers to collect a review from patients or clients who were still at your office. Now that consumers are interested in having that option,…

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Growing Your Practice Has Gotten Easier

RealSelf helps proactive consumers find and contact a provider every 5 seconds. To make it easier to follow up with all these leads, we’ve updated the inquiry email you receive…

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Get Your Free U.S. Laser & Energy Report

Today we released the inaugural RealSelf U.S. Laser & Energy Report revealing consumer interest, patient satisfaction based on the proprietary RealSelf Worth It Ratings, and emerging trends within the laser and…

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RealSelf is attending VCS…are you?

RealSelf is excited to be back at the Vegas Cosmetic Surgery (VCS) Symposium, June 6-10, with a session by our CEO, Tom Seery, our ever-popular RealSelf Video Booth (#111), and…

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What Patients Really Want

97% of consumers expect their provider to engage online, and their needs for information ahead of contacting the practice have changed dramatically thanks to the smartphone. In this course, we…

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Fact: 70% of Women Don’t Know that Breast Reconstruction is Covered

As you’re aware, women recovering from breast cancer are often faced with confusing choices in breast reconstruction – but we’re talking about what’s covered by law under insurance. A coalition…

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Part 3. When and How: Response Frequency and Methods

There are two types of potential patients – those you haven’t spoken to yet – and those you have, who just aren’t ready to move to a consult. But even…

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Part 2. Educating Potential Patients: How to Start

When communicating with a consumer, the first thing to do is be their provider…of information. Carefully consider what you’ll say to a potential patient when you connect for the first…