Newsletter (ICYMI)

For articles that have appeared in the In Case You Missed It section of the monthly newsletter

1024 576 The RealSelf Team

Launch a Simple Facebook Campaign to Grow Email Subscribers

Growing and maintaining your own email list is an important pillar of your practice’s email marketing strategy. Here, we’re going to focus on how to use paid social media marketing…

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But How? Getting Reviews From Low-Tech Patients

Statistically speaking, good reviews are great to have. The general public has become quite used to leaving, and trusting, online reviews. A whopping 97% of people use online media when…

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Testing Opportunity for Practices: Facebook’s Group Pages

RealSelf Affiliate Page 1 Solutions has been publishing a series highlighting marketing strategies plastic surgeons should consider in 2020. One suggestion: take advantage of Facebook’s new emphasis on its group…

1024 576 The RealSelf Team

Learn SEO Best Practices for Multi-Location Practices from Etna Interactive

Search engine optimization takes work and commitment to get right for a single location practice. Multiply the locations, multiply the complexity. Creating an SEO strategy for a multi-location requires a…

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YellowTelescope Wants to Turn Your Front Desk Staff into Superheroes

YellowTelescope, a RealSelf Affiliate, just launched a cost-effective and useful program to address the industry’s need for front office training.

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TouchMD and RealSelf Partnership Opens the Floodgates to More Patient Reviews

Reviews up 335% in 3 months for the initial pilot practice. 70% of people will go on to leave a review when asked to do so, but busy practices aren’t…

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Webinar: Someone Online Hates You

Watch “Someone Online Hates You: Tips for Managing Negative Reviews” on demand now. It’s the day rued by any business or service provider: the day they receive the dreaded negative…

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Etna Interactive Schools Practices on Loyalty Programs

Etna Interactive’s recent survey of best practices about patient loyalty and rewards programs reminds us that it’s seven times less expensive to keep a patient you already have than to…

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Protected Health Info + Texting Typos = Disaster. Here’s How to Stay HIPAA Compliant

A few years ago, I received a text on my phone that clearly wasn’t meant for me. I’ve blacked out the first and last name of the intended recipient and…

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Top Tips for Preventing No-Shows, from an Industry Insider

We often hear that no-shows are disruptive to practices and are asked for advice on how to approach the problem and implement process improvements. To help answer that question, I…

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4 Ways to Get More ROI From Social Media

Posting to social media takes a lot of time. And while you should expect benefits in terms of positioning and branding, you should also expect a cold hard return on…

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5 Lessons Learned from Our Advisory Board

I joined RealSelf as VP of Doctor Marketing because I felt it was the most customer-centric company in the industry and I wanted to work on a mission that helps…

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12 Instagram Accounts You Should Be Following

Imitation is the highest form of flattery. It’s also one of the shortcuts to mastery. One of the best ways to learn great tactics for Instagram is to take note…

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9 Time-Saving Ways to Harvest Great Social Media Content

It’s no secret that social media can attract attention—and new patients—to your practice, and Instagram’s image-friendly focus is a perfect platform with which to engage them. Different post types can…

555 312 Eva Sheie

Register Now: What’s Your Instagram IQ? Webinar

Instagram success doesn’t come overnight. While there are dozens of doctors thriving on the platform, thousands of others are struggling to gain relevance. When it comes to aesthetics, there is…

1024 576 The RealSelf Team

How Savvy Surgeons Include Their Team for Social Media Success

You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…