Newsletter (Trending Now)

For articles that have appeared in the Trending Now section of the monthly newsletter

1024 535 The RealSelf Team

Webinar: Someone Online Hates You

Sign up now for “Someone Online Hates You: Tips for Managing Negative Reviews” and tune in August 20, 2019 at 12 p.m. Pacific It’s the day rued by any business…

1024 576 The RealSelf Team

Get Inspired With These Smart Marketing Reads: August 2019

This month’s reads are all about getting over and getting in tune: the general public starting to get over lingering stigmas associated with plastic surgery overall; cosmetic companies getting over…

1024 576 The RealSelf Team

4 Things Providers Should Know About Marketing Attribution

Marketing attribution refers to the process of determining which marketing efforts or channels contribute to patient acquisition, and helps you understand which of those efforts or channels are producing the…

1024 576 The RealSelf Team

Get Inspired With These Smart Marketing Reads: July 2019

This month we’re reading about how to be more genuine in customer interactions, Google Maps’ crisis of trust, Facebook’s solution to stem the spread of dubious health claims, and what…

1024 576 The RealSelf Team

Inside Our Consumer-Facing RealSelf Insiders Program

Consumers highly value other consumers’ perspectives about aesthetic doctors and treatments. That’s why reviews are so highly prized: 78 percent of consumers say reviews are important when choosing a provider,…

1024 576 Eva Sheie

[Webinar] How to Get a Patient Review in 5 Minutes or Less. Now With All-New Bonus Material!

Your prospective patients highly value reviews. RealSelf frequently surveys people who have reached out to doctors for consultations to learn more about how they make decisions. 78% of those high-intent…

1024 576 The RealSelf Team

ROI: How to Fix These 5 Marketing Metrics

Smart management of your online marketing and presence can support both greater awareness of your practice and new patient acquisition. But these aren’t set-it-and-forget-it tactics, and that presents an opportunity.…

1024 576 The RealSelf Team

6 Tips for Writing a Winning Bio

So you need to write or update your bio. What information should you include? How long should it be? Formal or more casual? Here are some tips to help craft…

555 312 The RealSelf Team

Get Inspired With These Smart Marketing Reads: June 2019

This month we’re reading about leveraging events to expand your brand, specific branding tactics from top domestic retailers, how to get yourself booked as a podcast guest, and the implications…

555 312 The RealSelf Team

ROI: Leverage these four sources to create high-value social content

To be effective and maximize your return on investment, social media content should be specifically designed to drive consumers to take a next step towards booking a consultation or treatment.…

555 312 Eva Sheie

Webinar: Turning Consumer Confusion Into Confidence — Introducing the RealSelf Network

Watch the recording of this exclusive webinar originally broadcast Tuesday, June 18 at 12pm PST.   60 percent of consumers who are ready to move forward with a cosmetic procedure…

1024 576 The RealSelf Team

4 Ways to Get More ROI From Social Media

Posting to social media takes a lot of time. And while you should expect benefits in terms of positioning and branding, you should also expect a cold hard return on…

1024 576 The RealSelf Team

RealSelf at ASAPS 2019: 4 Ways to Find out First

We’re excited to connect with you at The Aesthetics Meeting 2019 in just a couple weeks. They don’t call New Orleans “The Big Easy” for nothing, so we’re making it…

1024 683 The RealSelf Team

9 Time-Saving Ways to Harvest Great Social Media Content

It’s no secret that social media can attract attention—and new patients—to your practice, and Instagram’s image-friendly focus is a perfect platform with which to engage them. Different post types can…

1024 576 The RealSelf Team

Get Inspired With These Smart Marketing Reads: May 2019

This month we’re reading about the possibilities of Instagram’s new shopping tool, the implications of Facebook’s new redesign, how LifeFitness is embedding advertising into people’s workout experiences, and what we…

555 312 Eva Sheie

Register Now: What’s Your Instagram IQ? Webinar

Instagram success doesn’t come overnight. While there are dozens of doctors thriving on the platform, thousands of others are struggling to gain relevance. When it comes to aesthetics, there is…

1024 576 The RealSelf Team

ROI: 4 Steps to Maximizing Non-Consultation Inquiries

Getting patient inquiries from paid advertising takes time, money, and coordination. You expect that effort to yield a respectable return on investment (ROI) in the form of paying patients. Of…

1024 576 The RealSelf Team

How Savvy Surgeons Include Their Team for Social Media Success

You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…

1024 512 Tom Seery

Video: Introducing More Prospect Vetting & New Time Savers

    In a previous post I shared with you three priorities that RealSelf is undertaking to deliver more value to practices. The video above focuses on two of those…

1024 512 Maureen Ezekwugo

Video: Your Success is Our Success

    Of course, every team at RealSelf prioritizes the success of the consumers and practices who use our platform. But I lead a team that is unique in their…