Newsletter (Trending Now)

For articles that have appeared in the Trending Now section of the monthly newsletter

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5 Things Your Practice Might Misdiagnose as ‘Bad ROI’

There is no exact science when it comes to marketing: if it was simple, it wouldn’t be a multibillion-dollar industry. Whether it’s higher standing for your brand, more patient inquiries…

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How to Be Authentic On Camera

An important aspect of making a connection with the viewer is to be yourself and “act natural.” But what does that mean and how can you accomplish it? Let’s take a look at some tips and tricks for coming across as authentic and relaxed on video.

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Get Inspired With These Smart Reads: February 2020

This month we’re reading about a wide range of topics. First up is a look at the most effective tool to deliver your company’s marketing message and how to make…

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Before & After: 10 Tips for Shaping up Your Photo Gallery

Your photo gallery is a sort of proving ground, and virtually every prospective patient will go there when vetting you as an aesthetic provider. For most practices, photo gallery pages…

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Consider This Non-Aesthetic Content to Engage Your Followers

You may have heard the phrase “Content is King.” It was coined by Bill Gates during a 1996 essay where he predicted content would be the main source of revenue…

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Get Inspired With These Smart Reads, Including a Question even ‘Google’ Couldn’t Answer

The start of a new year is a natural time to take stock of the previous year’s accomplishments and challenges, and utilize those insights to build a strategy for the…

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PatientNOW Lead Management Platform Addresses One of the Industry’s Worst Pain Points

PatientNOW, a RealSelf Affiliate, just launched a cost-effective and useful program to address the industry’s need for effective lead management and marketing automation called RAMP™. RealSelf Director of Practice Development,…

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Marketing to the Mobile Consumer: What to Know

When it comes to digital marketing, keeping an eye on data can help practices understand what efforts are succeeding, and what might need to be tweaked for optimum results. This…

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Put Your Email Confirmation Page to Work

One of the keys to maximizing marketing ROI for your aesthetics practice is to make sure that every single marketing touchpoint works its hardest to inspire action. One powerful touchpoint…

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Write Copy that Stirs Aesthetic Consumers to Action

Here are some things to keep in mind when considering how to best craft the wording behind your marketing efforts.

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Get Inspired With These Smart Reads: December 2019

This month’s reads are about putting culture first; using Agile principles to boost your marketing; what you might learn from businesses that take a stripped-down approach to advertising; one key…

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Social Users Flex Their Influence on BII Treatment

The BII conversation reveals what’s at stake when consumer empowerment and online community collide with medical expertise.

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Reviews, Stat. What the Data Says About Why They Matter

Is there any part of our daily lives that is not up for review? From checking reviews on products and services before making a purchase decision (including in-store) to venting…

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Will I Know How We’re Doing When Instagram Hides ‘Likes?’

It’s really happening. After whispers that began earlier this year and out-and-out tests in non-U.S. markets, Instagram has revealed that it will begin testing hiding ‘likes’ count on Instagram posts…

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Got a Bad Review? Here’s What to Do (& Not)

If you’re like many business owners, the thought of getting a bad review is sure to cost you some sleep. Learn best practices for how to and how not to respond to online reviews.

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OK Google, What Do I Need to Know About Voice Tech?

Voice search is steadily becoming more popular. Here’s how to respond.

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Finding Great Content to Share Doesn’t Have to be Painful

When it comes to social media strategy, consistency is important. Regular posting across all channels helps increase engagement with audiences, including current and potential clients, and that engagement fuels the…

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Get Inspired With These Smart Marketing Reads: November 2019

This month’s reads are about strategy, alternative and diversifying revenue streams and a ban on plastic surgery like filters on Instagram. It’s an unusual and risky strategy—actively encouraging people to…

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Webinars: Cracking the Code on Instagram & Reviews

Learn more tips for ramping up your online reviews (including a new integration to make it easier), and tune in as RealSelf CEO Tom Seery joins to help practices like yours outsmart Instagram’s algorithm update.

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6 Scenarios Where You Look Different to Consumers Than You Might Think

Having a handle on how your actions appear to others can be tough. Here are six instances where you might be surprised at how your actions are being interpreted by consumers.