Newsletter (Trending Now)

For articles that have appeared in the Trending Now section of the monthly newsletter

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5 Things Your Practice Might Misdiagnose as ‘Bad ROI’

Let’s explore a few mistakes practices might make when assessing the return they get from their marketing.

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How to Be Authentic On Camera

An important aspect of making a connection with the viewer is to be yourself and “act natural.” But what does that mean and how can you accomplish it? Let’s take a look at some tips and tricks for coming across as authentic and relaxed on video.

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Get Inspired With These Smart Reads: February 2020

Marketing insights and inspiration from around the web.

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Before & After: 10 Tips for Shaping up Your Photo Gallery

Whether you’ve always put photos first or are newly committed to shaping up a long-neglected showcase, here are some tips to transform the appearance and performance of your gallery.

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Consider This Non-Aesthetic Content to Engage Your Followers

If you expand the spectrum of your content, you may increase both engagement and reach with the audience.

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PatientNOW Lead Management Platform Addresses One of the Industry’s Worst Pain Points

Find out how this new platform helps create staff efficiencies, increases patient satisfaction by improving communication, and delivers critical marketing performance data.

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Marketing to the Mobile Consumer: What to Know

A few notable stats from recent studies which can shed some light on how the public is evolving when it comes to interacting with marketing on their mobile devices.

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Put Your Email Confirmation Page to Work

Seven ways you can leverage your email confirmation page to push subscribers to take further action.

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Write Copy that Stirs Aesthetic Consumers to Action

Here are some things to keep in mind when considering how to best craft the wording behind your marketing efforts.

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Get Inspired With These Smart Reads: December 2019

Marketing inspiration and insights from around the web.

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Social Users Flex Their Influence on BII Treatment

The BII conversation reveals what’s at stake when consumer empowerment and online community collide with medical expertise.

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Reviews, Stat. What the Data Says About Why They Matter

Is there any part of our daily lives that is not up for review? From checking reviews on products and services before making a purchase decision (including in-store) to venting…

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Will I Know How We’re Doing When Instagram Hides ‘Likes?’

It’s really happening. After whispers that began earlier this year and out-and-out tests in non-U.S. markets, Instagram has revealed that it will begin testing hiding ‘likes’ count on Instagram posts…

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Got a Bad Review? Here’s What to Do (& Not)

If you’re like many business owners, the thought of getting a bad review is sure to cost you some sleep. Learn best practices for how to and how not to respond to online reviews.

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OK Google, What Do I Need to Know About Voice Tech?

Voice search is steadily becoming more popular. Here’s how to respond.

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Finding Great Content to Share Doesn’t Have to be Painful

When it comes to social media strategy, consistency is important. Regular posting across all channels helps increase engagement with audiences, including current and potential clients, and that engagement fuels the…

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Get Inspired With These Smart Marketing Reads: November 2019

This month’s reads are about strategy, alternative and diversifying revenue streams and a ban on plastic surgery like filters on Instagram. It’s an unusual and risky strategy—actively encouraging people to…

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Webinars: Cracking the Code on Instagram & Reviews

Learn more tips for ramping up your online reviews (including a new integration to make it easier), and tune in as RealSelf CEO Tom Seery joins to help practices like yours outsmart Instagram’s algorithm update.

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6 Scenarios Where You Look Different to Consumers Than You Might Think

Having a handle on how your actions appear to others can be tough. Here are six instances where you might be surprised at how your actions are being interpreted by consumers.