Practice Playbook

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Practice Playbook: Dr. Tanya Khan is Getting More Eyes on Oculoplastics

Dr. Tanya Khan gets an “appreciable volume” of monthly leads from RealSelf. She’s using her profile not just to grow her business, but also to showcase her specialty. Here’s how.

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Practice Playbook: How Dr. Jae Pak Makes RealSelf Work for His Practice

RealSelf works for Dr. Jae Pak because he takes specific steps to get the most value from the platform. Here’s how.

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Practice Playbook: Learn How Dr. Justin Gusching Started Strong on RealSelf

Dr. Justin Gusching is a board-certified general surgeon practicing in Georgia who ramped to 20 phone and web inquiries within two months of sponsoring his RealSelf profile. How he did it.

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Practice Playbook: How Dr. Jason Emer uses RealSelf to grow his practice

Dr. Jason Emer is a board-certified dermatologic surgeon in West Hollywood, California who is averaging a 30% conversion rate from his RealSelf web leads. Read his full story.

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Practice Playbook: Dr. Ramsen Azizi’s Strategic Marketing Investments

Dr. Ramsen Azizi built his practice on RealSelf by collaborating closely with his RealSelf Advisor and making smart, tactical investments in promoting his profile with Spotlights.

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Practice Playbook: Dr. Camille Cash Gets Real About the Patient Journey

Dr. Camille Cash connects with patients on RealSelf by reflecting real life on her profile, both in its diversity and by being transparent about what people sign up for when they undergo a procedure.

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Practice Playbook: Camp Plastic Surgery Gets Down to Business

Dr. Steven Camp and his wife, Sara Camp, have been focused on building their business by making bold and thoughtful investments.

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Practice Playbook: Dr. Goretti Taghva Builds From Her Strengths

Dr. Goretti Taghva’s thoughtful and self-aware approach to practice marketing and development helped her achieve success on RealSelf, including doubling her profile views in just six months.

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Practice Playbook: Dr. Arian Mowlavi Focuses on a Niche

Board-certified plastic surgeon Dr. Arian Mowlavi believes in focusing on what he wants to be known for and dedicates a significant chunk of his time to advancing this niche.

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Practice Playbook: Dr. Alex Zuriarrain

Dr. Alex Zuriarrain, a RealSelf Verified Doctor who is just two years into his Miami-based solo practice, ramped quickly to success on RealSelf by focusing on reviews.