Presence

Engaging Consumers with Your RealSelf Profile, Reviews, Photos & More

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Why Your Plastic Surgery Practice Reviews Matter Now More Than Ever

By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places.…

1024 683 Rob Lovitt

3 Ways to Generate Trust and Patient Satisfaction

Trust: It’s the basis of any successful doctor-patient relationship, and it may be even more important than you think. According to recent research, the more a patient trusts their doctor, the…

Photo via Flickr user Vic
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Don’t Let a Bad Online Profile Hold Back Your Business

Photo via Flickr user Vic Patients get their first impression of your practice the second they walk in the front door. The location, the decor, the lobby chairs, even the…

1024 576 The RealSelf Team

Reviews: Ignite the ‘Pay it Forward’ Phenomenon

What your patients say about you online becomes the fuel for awareness, consideration, and trust with potential patients. Learn the surprising truth about what truly drives patients to write reviews…

300 200 The RealSelf Team

3 Tips to Generate More Patient Reviews

Reviews matter. As a medical professional, reviews may not be at the top of your priority list. Your experience, education, and board-certification showcase the value of your work. That is…

300 169 The RealSelf Team

How Answering Simple Questions Can Build Your Brand and Grow Your Practice

It’s easy to get caught up on ROI as you build your practice. Your time is valuable and whatever you invest in it needs to deliver. All those returns, however,…

online reviews, gag clauses, non-disparagement, SLAPP
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Gag Clauses Begone: Best Practices When Dealing with Negative Reviews

      In an era of unprecedented government gridlock, a hint of bipartisanship has emerged from a surprising arena: online reviews. Recently passed by the U.S. Senate — unanimously, no…

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Online Reviews: 7 Stunning Statistics — and What They Mean for Aesthetic Practices

The review genie is not going back in the bottle. In fact, with more people putting more trust in online reviews, and more reviews showing up in more places, that…

web design, before and after, photos, authenticity
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Before and After Galleries that Get Results

Homepages, landing pages, About Us pages — as recent posts have made clear, there’s a lot more to web design than picking out fonts, colors, and layouts. Sure, the basics…

reputation management, online reviews
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Responding to Negative Reviews II: Sometimes the Best Response Is to Change the Conversation

Let’s face it — having done your best to help a patient, you have every right to be dismayed when you discover they’ve posted a scathing online review. As previous…

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Responding to Negative Reviews, Revisited: 5 Ways to Avoid Bad Publicity

As noted in last week’s post, filing a lawsuit over a negative review — either to silence an unhappy patient or to pursue damages for defamation — is rarely a…

video, video marketing, cosmetic surgery
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Video Marketing: For Patients, the Procedure Is Just One Part of a Much Larger Process

When you’ve spent years learning your craft, it’s easy to assume that what transpires in the procedure chair or operating room is all that matters. But for patients, actually undergoing…

copyright, duplicate image, infringement
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Photo Poaching: Are Your Images Being Used to Promote Someone Else’s Practice?

It probably happens more often than you think. A potential patient considering a procedure goes online, comes across your before and after photos and decides that she likes what she sees.…

video, aesthetic marketing, coolsculpting, real people
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Video Marketing Tip: Promote Your Practice with Real Stories from Real Patients

In an era when the vast majority of consumers conduct extensive online research before they ever reach out to a business, it’s a fundamental law of marketing that you have…