Presence

Engaging Consumers with Your RealSelf Profile, Reviews, Photos & More

1024 683 The RealSelf Team

Beginner’s Guide to Your RealSelf Profile

Your free profile is the foundation of your RealSelf presence. It’s your chance to make a winning first impression with the 10 million consumers who visit RealSelf each month1, looking…

1024 683 The RealSelf Team

5 Simple Steps to Successful Reputation Management

This old phrase is truer than ever: Your reputation really does precede you—and we’re not just talking about a current patient mentioning you to a friend. These days, millions of…

1024 683 The RealSelf Team

The Anatomy of the Trusted Profile

5 Steps to a Trusted RealSelf Profile Choosing a provider requires trust. Here’s how you can optimize your RealSelf Profile to inspire consumer confidence and get the best results from…

1024 683 Kelcy Heringer

Aesthetic Marketing FAQs: Online Reputation Management

Move over, word of mouth There’s a new king of getting new patients: online reputation management. Your reviews, your before & after photos, your interactions with consumers – they combine…

1024 640 The RealSelf Team

10 Million Reasons to Market Your Medical Spa on RealSelf

  RealSelf has nearly 10 million monthly visitors, and well over half are researching non-surgical treatments and procedures. Our new Business Pages product gives you the chance to showcase your…

1024 683 Rob Lovitt

Dollars and Sense: Unlocking the Value of Price Transparency

While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With…

1024 683 Rob Lovitt

CoolSculpting Heats Up: How Great Reviews Give You an Advantage

Fat. Despite the popularity of transferring it from one body part to another — think Brazilian butt lifts, breast augs, and parts of the face — many people just want it gone. And…

1024 683 Rob Lovitt

Why Your Plastic Surgery Practice Reviews Matter Now More Than Ever

By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places.…

1024 683 Rob Lovitt

3 Ways to Generate Trust and Patient Satisfaction

Trust: It’s the basis of any successful doctor-patient relationship, and it may be even more important than you think. According to recent research, the more a patient trusts their doctor, the…

Photo via Flickr user Vic
300 200 The RealSelf Team

Don’t Let a Bad Online Profile Hold Back Your Business

Photo via Flickr user Vic Patients get their first impression of your practice the second they walk in the front door. The location, the decor, the lobby chairs, even the…

300 200 The RealSelf Team

3 Tips to Generate More Patient Reviews

Reviews matter. As a medical professional, reviews may not be at the top of your priority list. Your experience, education, and board-certification showcase the value of your work. That is…

300 169 The RealSelf Team

How Answering Simple Questions Can Build Your Brand and Grow Your Practice

It’s easy to get caught up on ROI as you build your practice. Your time is valuable and whatever you invest in it needs to deliver. All those returns, however,…

online reviews, gag clauses, non-disparagement, SLAPP
357 315 Rob Lovitt

Gag Clauses Begone: Best Practices When Dealing with Negative Reviews

            In an era of unprecedented government gridlock, a hint of bipartisanship has emerged from a surprising arena: online reviews. Recently passed by the U.S. Senate…

661 574 Rob Lovitt

Online Reviews: 7 Stunning Statistics — and What They Mean for Aesthetic Practices

The review genie is not going back in the bottle. In fact, with more people putting more trust in online reviews, and more reviews showing up in more places, that…

web design, before and after, photos, authenticity
500 326 Rob Lovitt

Before and After Galleries that Get Results

Homepages, landing pages, About Us pages — as recent posts have made clear, there’s a lot more to web design than picking out fonts, colors, and layouts. Sure, the basics…

reputation management, online reviews
400 500 Rob Lovitt

Responding to Negative Reviews II: Sometimes the Best Response Is to Change the Conversation

Let’s face it — having done your best to help a patient, you have every right to be dismayed when you discover they’ve posted a scathing online review. As previous…

820 496 Rob Lovitt

Responding to Negative Reviews, Revisited: 5 Ways to Avoid Bad Publicity

As noted in last week’s post, filing a lawsuit over a negative review — either to silence an unhappy patient or to pursue damages for defamation — is rarely a…

video, video marketing, cosmetic surgery
930 548 Rob Lovitt

Video Marketing: For Patients, the Procedure Is Just One Part of a Much Larger Process

When you’ve spent years learning your craft, it’s easy to assume that what transpires in the procedure chair or operating room is all that matters. But for patients, actually undergoing…

copyright, duplicate image, infringement
612 612 Rob Lovitt

Photo Poaching: Are Your Images Being Used to Promote Someone Else’s Practice?

It probably happens more often than you think. A potential patient considering a procedure goes online, comes across your before and after photos and decides that she likes what she sees.…

video, aesthetic marketing, coolsculpting, real people
685 408 Rob Lovitt

Video Marketing Tip: Promote Your Practice with Real Stories from Real Patients

In an era when the vast majority of consumers conduct extensive online research before they ever reach out to a business, it’s a fundamental law of marketing that you have…

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