Dr. Yannis Alexandrides, known to his patients as Dr. Yannis, has attracted aesthetic clientele from across the globe to 111 Harley St., his London-based clinic and the hub of his extended family of skincare products and aesthetic experiences.
Marketing insights and inspiration from around the web.
We’ve extended our consumer offer—a $25 Amazon gift card to every patient who completes a CoolSculpting review through the customized Review Request tool in your dashboard—through December 31, 2020.
We often hear that no-shows are disruptive to practices and are asked for advice on how to approach the problem and implement process improvements. To help answer that question, I…
The future of healthcare is digital, and cosmetic surgery practices that hope to thrive better be, too. From apps to wearable tech, EHRs to analytics, the proliferation of digital technology…
Look out Appointy, Zocdoc, and pretty much every other appointment-setting app or service out there. With Facebook and Microsoft’s Office 365 joining forces on a competing, completely integrated service, self-scheduling…
It’s the first rule of healthcare marketing in the digital era: When you’re trying to connect with potential patients, it’s not about you, it’s about them. In other words, your…
Imagine, for a moment, a woman in Florida hoping to get her pre-baby body back. Typing “mommy makeover miami” into a search engine, she clicks on the top two results,…
It’s often said you can’t judge a book by its cover, but make no mistake, visitors to your practice website are definitely judging you by its homepage. Given how quickly…
As noted in last week’s post, it only takes an instant for online searchers to decide whether a particular website is going to give them what they want or not.…
The mysterious symbol appeared in my search bar out of the blue this morning. Instead of the usual green lock or small blank page before a web address, there was a lower-case “i”…
Fifty years ago this month, a new TV show debuted with the now-iconic phrase “Space, the final frontier.” It received mixed reviews, but lives on in syndicated spin-offs, blockbuster movies,…
With Wednesday’s rollout of the latest iPhones, it’s not surprising that Apple aficionados are buzzing about the devices’ new features (e.g., improved cameras) and lack thereof (no headphone jack).…
Need further proof that, even two decades after its passage, HIPAA continues to raise questions about compliance? Having already considered the do’s and don’ts of HIPAA-compliant social media and HIPAA-compliant…
You see them almost everywhere you go: People of all ages with their heads down, faces glued to their phones, and playing Pokémon Go. The GPS/camera-based game has been touted…
It’s a dilemma for anyone hoping to engage with patients in today’s always-on, always-connected culture. On the one hand, you have HIPAA, the 20-year-old statute that’s all about protecting privacy;…
With apologies to The Beatles, it was 20 years ago today (okay, Sunday) that President Clinton signed Public Law 104-191, better known as the Health Insurance Portability and Accountability Act,…
To sue or not to sue, that is the question. When the issue at hand is an online review of your practice, the answer is almost always no. Barring highly…
If you’ve ever wondered how many people see the updates you post to your Facebook practice page, the answer is probably “less than ever.” “Organic reach,” the term for the…
At first glance, the title of this infographic from Invodo — Video Marketing & the Customer Journey: Bring Your Products To Life — doesn’t exactly shout healthcare. But if you…
