Even as the internet enables an exchange of information on a transformative level, online health forums still get the Rodney Dangerfield treatment: They don’t get no respect. That’s unfortunate because as new…
The email’s subject line — We Were Just Getting Started — certainly caught my eye. We were just getting started with what? Turns out it was from an airline whose…
Forget the magazine covers and morning news shows. If you want proof of cosmetic surgery’s popularity and growing acceptance, consider the just-released annual statistics from the American Society for Aesthetic…
If you send a tweet (or post a Facebook update) and no one sees it, does it make a sound? It’s not a Zen koan. It’s a recognition of the…
Let’s face it, given the democratic nature of the Internet, anyone can create and publish content. But if you’re in business — say, as an aesthetic professional hoping to reach…
There’s nothing like having the FDA approve a new product or procedure to generate buzz among patients hoping to resolve their aesthetic concerns. In fact, such decisions often lead to…
As noted a while back, 78% of people watch online videos every week and 55% watch them every day! In fact, so many people are shooting, watching, and sharing videos that…
In these days of intense competition, it’s a given that generating traffic to your practice website is a key factor in marketing your practice. That is the incontrovertible truth but…
You don’t need a crystal ball to see that healthcare marketing is rapidly evolving in the face of increased competition, new technology, and changing consumer behavior. But for aesthetic professionals,…
Chances are your practice has one main point of entry for patients. Your practice website, not so much. Sure, many online visitors will, indeed, “enter” via your “front door,” aka…
Funny thing about the future: Just when you think you can put off worrying about it, bam!, it’s here. So, it is with marketing your practice. After all, 2016 will…
It may seem counter-intuitive but the fact is that many aesthetic consumers do not get their first impression of your practice when they walk in the door; for them, that…
The path to your practice website can take many routes — a click from a search ad, for example, or a link from your social content — but, more often…
There’s no denying the fact that social media and healthcare can make strange bedfellows. After all, the former is all about sharing — some would say oversharing — while the…
It’s Cyber Monday. Across the country and around the world, millions of people are online, creating a shopping frenzy that’s become one of the most important dates on many retailers’…
By now, it should be clear that patients expect more than just excellent care: They want doctors to truly understand them; they want to be safe, respected, and involved in…
With Thanksgiving less than a week away, it’s safe to say that most people are probably thinking more about eating turkey than consuming content. But that’s no reason to let…
Satisfaction: According to Webster, it refers to “anything that brings gratification, pleasure, or contentment.” According to patients, it’s more complicated than that. Sure, a new nose or smoother brow can…
Long before a potential patient walks into your practice, there’s a good chance she knows all about you: She’s looked at your bio, she’s viewed your before and after gallery,…
CPC, CTR, CTA. Given the plethora of TLAs — that’s three-letter acronyms to the rest of us — that get tossed around by digital marketers these days, it’s no wonder…
