Uncategorized

retargeting, email, display ad, online advertising, ctr
460 353 Rob Lovitt

The Reality of Retargeting: Keep Your Practice Top of Mind (without Creeping People Out)

The email’s subject line — We Were Just Getting Started — certainly caught my eye. We were just getting started with what? Turns out it was from an airline whose…

plastic surgery, statistics, 2015, trends
566 517 Rob Lovitt

2015: A Year of Firsts and a Hint of Things to Come

Forget the magazine covers and morning news shows. If you want proof of cosmetic surgery’s popularity and growing acceptance, consider the just-released annual statistics from the American Society for Aesthetic…

150 150 Rob Lovitt

Will Changes at Twitter and Facebook Help or Hurt Your Practice?

If you send a tweet (or post a Facebook update) and no one sees it, does it make a sound? It’s not a Zen koan. It’s a recognition of the…

content marketing, infographic, trust, shareable
558 442 Rob Lovitt

Infographic Friday: 7 Tips for Creating Trustworthy Content

Let’s face it, given the democratic nature of the Internet, anyone can create and publish content. But if you’re in business — say, as an aesthetic professional hoping to reach…

150 150 Rob Lovitt

Buzz Index: Consumer Questions about SculpSure Offer Insights for Doctors

There’s nothing like having the FDA approve a new product or procedure to generate buzz among patients hoping to resolve their aesthetic concerns. In fact, such decisions often lead to…

infographic, video, video marketing, practice website
576 439 Rob Lovitt

Infographic Friday: Record Now! Video Marketing Is Going Viral

As noted a while back, 78% of people watch online videos every week and 55% watch them every day! In fact, so many people are shooting, watching, and sharing videos that…

leads, conversion rate optimization, CRO, practice website, content, call to action
446 376 Rob Lovitt

3 Keys to Converting Website Visitors into Viable Leads (Why SEO Isn’t Enough)

In these days of intense competition, it’s a given that generating traffic to your practice website is a key factor in marketing your practice. That is the incontrovertible truth but…

trends, aesthetic trends, realself, procedures
411 396 Rob Lovitt

Aesthetics and the Year Ahead: Tighter Chins, Smaller Breasts, and New Developments Down Under

You don’t need a crystal ball to see that healthcare marketing is rapidly evolving in the face of increased competition, new technology, and changing consumer behavior. But for aesthetic professionals,…

landing page, leads, practice website, conversions, call to action
548 520 Rob Lovitt

Infographic Friday: Do Your Landing Pages Convert or Confuse Website Visitors?

Chances are your practice has one main point of entry for patients. Your practice website, not so much. Sure, many online visitors will, indeed, “enter” via your “front door,” aka…

trends, healthcare marketing, 2016
480 338 Rob Lovitt

Future Marketing: 5 Trends that Will Define 2016

Funny thing about the future: Just when you think you can put off worrying about it, bam!, it’s here. So, it is with marketing your practice. After all, 2016 will…

150 150 Rob Lovitt

Patients, Procedures, and Practice Websites: There’s No Place Like Home(page)

It may seem counter-intuitive but the fact is that many aesthetic consumers do not get their first impression of your practice when they walk in the door; for them, that…

homepage, web design
627 511 Rob Lovitt

Infographic Friday: Turn Clicks into Clients with a Well-designed Homepage

The path to your practice website can take many routes — a click from a search ad, for example, or a link from your social content — but, more often…

social healthcare, competition, digital doctor
575 290 Rob Lovitt

Social Healthcare: How Do You Stack Up?

There’s no denying the fact that social media and healthcare can make strange bedfellows. After all, the former is all about sharing — some would say oversharing — while the…

aesthetic marketing, cyber monday, retail healthcare, branding
503 319 Rob Lovitt

The Secret to “Selling” Healthcare: It’s about Providing Solutions, not Pushing your Services

It’s Cyber Monday. Across the country and around the world, millions of people are online, creating a shopping frenzy that’s become one of the most important dates on many retailers’…

unsatisfied patient, aesthetic marketing, loyalty
501 320 Rob Lovitt

What Patients Really Want, Part III: Ensuring the Answer Isn’t another Doctor

By now, it should be clear that patients expect more than just excellent care: They want doctors to truly understand them; they want to be safe, respected, and involved in…

thanksgiving, content marketing
602 363 Rob Lovitt

Infographic Friday: Looking for a Recipe for Great Content Marketing? Think Thanksgiving Dinner

With Thanksgiving less than a week away, it’s safe to say that most people are probably thinking more about eating turkey than consuming content. But that’s no reason to let…

what patients want, healthcare marketing, feel safe, feel important, feel cared for, empowered
496 328 Rob Lovitt

What Patients Really Want, Part II: 3 Factors that Determine Whether They’re Satisfied or Not

Satisfaction: According to Webster, it refers to “anything that brings gratification, pleasure, or contentment.” According to patients, it’s more complicated than that. Sure, a new nose or smoother brow can…

what patients want, medical marketing, empowered patient
517 309 Rob Lovitt

What Patients Really Want: 5 Traits that Today’s Patients Demand from their Doctors

Long before a potential patient walks into your practice, there’s a good chance she knows all about you: She’s looked at your bio, she’s viewed your before and after gallery,…

search advertising, cpc, ppc, ctr, clicks, leads
510 536 Rob Lovitt

Infographic Friday: Is Your Search Advertising Generating more Clicks or just High Costs?

CPC, CTR, CTA. Given the plethora of TLAs — that’s three-letter acronyms to the rest of us — that get tossed around by digital marketers these days, it’s no wonder…

leads, internet leads, lead management
462 338 Rob Lovitt

It Ain’t Over ‘til It’s Over: Best Practices for Better Lead Management, Part II

As noted in a recent post, many practices are missing out on new business by being slow to respond to Internet leads. For one thing, such inquiries go cold quickly;…