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As noted in a recent post, many practices are missing out on new business by being slow to respond to Internet leads. For one thing, such inquiries go cold quickly;…

As you read this, aesthetic consumers the world over are using the Internet to research procedures and providers, submitting online inquiries to doctors and waiting eagerly for a response. Unfortunately,…

If you’ve been in practice for any length of time, you already know that the insights your patients share online are the modern-day equivalent of personal referrals. And because they’re…

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. — Mark Zuckerberg It’s been…

When it comes to searching for information on the web, there’s no denying the power of Google. According to the data-counting website Internet Live Stats, the search giant gets more…

Big changes at the major social networks. Updates to search engine algorithms. The increasing importance of online reviews. These days, keeping up with the steady stream of changes that define…

Imagine for a moment that you’ve just sat down for dinner, the phone rings and you pick it up, only to hear that annoying, overly familiar voice: “Hi, this is…

By now, you’re probably familiar with the term “consumer decision journey,” the Internet-driven idea that today’s connected consumers take a long and often non-linear path from determining a need to…

Have you heard about the Freakin’ Awesome Karaoke Express? Based in San Francisco, it’s essentially a karaoke bar on wheels, a mobile sound system that promises to make your next…

You’ve no doubt heard the phrase ‘follow the money,’ but when it comes to marketing your practice, the more appropriate approach is to ‘follow the patients.’ That’s especially true as…

                The “new” American healthcare consumer is more in control, takes a more holistic view, is redefining aging to be ageless, and is shifting perspective from health to wellness and…

Are you seeing a rise in the number of men interested in getting a little work done? If so, you’ve got plenty of company: In a recent survey of 400…

Ever wonder how Google decides to rank one website higher than another? The SEO experts at Searchmetrics have (a lot!) and they’ve just released a new report that provides interesting…

When a doctor answers a potential patient’s question in an email or consultation, he or she has a great opportunity to help that one person. Doctors who do so online…

Between healthcare websites that consumers don’t find helpful and social networks that don’t deliver on their promises of engagement, it’s not surprising that some doctors find maintaining an effective online…

Unless you’ve been living in a cave, you know that your practice website is among the most powerful tools in your marketing arsenal. It is, in essence, your online storefront,…

The diagnosis doesn’t look promising: According to a new study, almost three quarters (72%) of consumers don’t find the websites currently offered by healthcare providers particularly helpful. And, make no…