Uncategorized

leads, lead management, medical marketing
513 312 Rob Lovitt

The Race (for New Patients) Really Is to the Swift: Best Practices for Better Lead Management

As you read this, aesthetic consumers the world over are using the Internet to research procedures and providers, submitting online inquiries to doctors and waiting eagerly for a response. Unfortunately,…

online reviews, search, seo, reputation
643 373 Rob Lovitt

Infographic Friday: Harnessing the Hidden Power of Online Reviews

If you’ve been in practice for any length of time, you already know that the insights your patients share online are the modern-day equivalent of personal referrals. And because they’re…

150 150 Rob Lovitt

Video Marketing 101: Keep It Simple, Personal, and Professional

When it comes to online video, the statistics are pretty compelling: 78% of people watch online videos every week 55% watch them every day Online video now accounts for 50%…

earned media, online reviews, social media
506 320 Rob Lovitt

3 Ways Earned Media Can Jumpstart New Business

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. — Mark Zuckerberg It’s been…

search, social, content, facebook, google
509 323 Rob Lovitt

Social Is the New Search: If You Want to Get Found, Get Social

When it comes to searching for information on the web, there’s no denying the power of Google. According to the data-counting website Internet Live Stats, the search giant gets more…

healthcare, ogilvy, trends, medical marketing
414 381 Rob Lovitt

Future Health: 3 Trends that Are Redefining Medical Marketing

Big changes at the major social networks. Updates to search engine algorithms. The increasing importance of online reviews. These days, keeping up with the steady stream of changes that define…

inbound marketing, advertising, content, synecoretech
480 278 Rob Lovitt

Infographic Friday: Want to Get Prospective Patients’ Attention? Quit Interrupting Them

Imagine for a moment that you’ve just sat down for dinner, the phone rings and you pick it up, only to hear that annoying, overly familiar voice: “Hi, this is…

150 150 Rob Lovitt

The Aesthetic Consumer Decision Journey, Part II: The Path to the Ideal Doctor

As previously noted, the decision journey aesthetic consumers undertake is long, non-linear and, initially at least, focused more on possible options (e.g., procedures) than potential providers. It’s not, however, an…

consumer decision journey, aesthetic consumer, realself
507 321 Rob Lovitt

The Aesthetic Consumer Decision Journey, Part I: The Procedure Is Paramount

By now, you’re probably familiar with the term “consumer decision journey,” the Internet-driven idea that today’s connected consumers take a long and often non-linear path from determining a need to…

150 150 Rob Lovitt

Future-proof Your Practice: Understanding the New ABCs of Google Search Results

Looks like the gang at Google is at it again. Last week, the company officially rebranded itself as Alphabet; this week, they rolled out a new domain name with the…

vanity metrics, fake reviews, authenticity
472 327 Rob Lovitt

Keepin’ It Real: You Can’t Build an Authentic Business on Fake Reviews

Have you heard about the Freakin’ Awesome Karaoke Express? Based in San Francisco, it’s essentially a karaoke bar on wheels, a mobile sound system that promises to make your next…

healthcare marketing, social media, healthcare consumer
465 494 Rob Lovitt

Infographic Friday: Get Ahead by Bridging the Gap of Social Engagement

You’ve no doubt heard the phrase ‘follow the money,’ but when it comes to marketing your practice, the more appropriate approach is to ‘follow the patients.’ That’s especially true as…

wellbeing, empowered patient
506 322 Rob Lovitt

Lipo, Lasers, and the Pursuit of Well-being

                The “new” American healthcare consumer is more in control, takes a more holistic view, is redefining aging to be ageless, and is shifting perspective from health to wellness and…

men, cosmetic surgery, dad bod, healthcare marketing
505 319 Rob Lovitt

Marketing to Men: Make the Most of Gender Differences (and Similarities)

Are you seeing a rise in the number of men interested in getting a little work done? If so, you’ve got plenty of company: In a recent survey of 400…

google, search rank, seo
487 336 Rob Lovitt

Smart Marketing: 5 Ways to Rank Better in Search

Ever wonder how Google decides to rank one website higher than another? The SEO experts at Searchmetrics have (a lot!) and they’ve just released a new report that provides interesting…

q&a, aesthetic marketing, realself, infographic
547 563 Rob Lovitt

Infographic Friday: A Million Questions, a Million Answers, and One Huge Benefit for Doctors

When a doctor answers a potential patient’s question in an email or consultation, he or she has a great opportunity to help that one person. Doctors who do so online…

online reviews, healthcare marketing
505 317 Rob Lovitt

Online Health, Part III: Online Reviews Are More Important than Ever

Between healthcare websites that consumers don’t find helpful and social networks that don’t deliver on their promises of engagement, it’s not surprising that some doctors find maintaining an effective online…

online health, social media, healthcare marketing
502 316 Rob Lovitt

Online Health, Part II: Mixed Signals from Social Media

Unless you’ve been living in a cave, you know that your practice website is among the most powerful tools in your marketing arsenal. It is, in essence, your online storefront,…

practice website, online health,
506 318 Rob Lovitt

Online Health: Is Your Practice Website in Need of a Checkup? (Part I of a Series)

The diagnosis doesn’t look promising: According to a new study, almost three quarters (72%) of consumers don’t find the websites currently offered by healthcare providers particularly helpful. And, make no…

infographic, brand marketing, aesthetic consumer
221 1024 Rob Lovitt

Infographic Friday: Set a Course for Marketing Success (but Don’t Fall Asleep at the Wheel)

Marketing an aesthetic practice used to be soooo easy: Take out an ad in the Yellow Pages, send some direct mail postcards, maybe book a billboard near your practice. You…