Medical Industry Email Marketing: Benchmarks and Best Practices

Featured affiliate webinar: Ryan Miller, CEO of Etna Interactive

Medical Industry Email Marketing: Benchmarks and Best Practices

555 312 The RealSelf Team

One of our affiliate partners, healthcare marketing agency Etna Interactive, recently shared a wealth of resources to help take your email marketing to the next level. With an ever-shifting marketplace and evolving consumer behaviors, now is the perfect time for practice and marketing managers to improve their email marketing performance.

In just five minutes, Etna Interactive CEO Ryan Miller covers why every medical practice should be using email marketing. Miller also runs through six simple tests to assess how your email marketing stacks up:

  1. How fast is your email list growing via your website?
  2. How fast is your email list growing via in-office signups?
  3. Does your newsletter design reflect your practice’s brand?
  4. Is your newsletter set up to look good and be easy to use on mobile?
  5. How many people are opening your newsletter?
  6. How many people are clicking on content in your newsletter?

Visit the Etna Interactive blog to watch the webinar and to download their free email marketing self-assessment form: Medical Industry Email Marketing Benchmarks and Best Practices.

Founded in 2002, Etna Interactive is a full-service agency bringing you the best in web development, design, medical marketing & social media. Request more info about Etna Interactive’s services here.

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