Seven Million Reasons to Post Before and After Photos

Seven Million Reasons to Post Before and After Photos

120 90 Tom Seery
Photo Courtesy of Sam Naficy, MD

Photo Courtesy of Sam Naficy, MD

One stat I shared with plastic surgeons at the ASAPS 2013 meeting in New York City got more attention than all others (and I gave out a bunch of new one’s).

Consumers searching for a doctor on RealSelf rely more on photos than patient reviews. Nearly 7 in 10 of our audience members surveyed indicated that they rely upon photos to choose their doctors, where 4 in 10 rely upon patient reviews and stories.

 

Watch my quick marketing tip video to get additional background and why you have 7 million reasons to add more photos to RealSelf.

[youtube]http://www.youtube.com/watch?v=CzqVJ1BRioI[/youtube]

Tom Seery

Tom Seery is the founder and CEO of RealSelf, the most popular online resource that helps consumers research cosmetic treatments and find the right medical aesthetic provider. Each month RealSelf attracts 10 million unique visitors who view 50 million photos. Another 500,000 people contact doctors and clinics seeking more information or appointments. Integral to RealSelf is a model that showcases the expertise of aesthetic providers. Experts have posted two million answers to questions and routinely upload educational videos, and patient before & after photos. Prior to RealSelf, Tom was a member of the founding team at Expedia, where he conceived a $1.2b private-label travel business, launched the cruise travel line of business, and introduced search marketing long before Google was a household name. Tom sits on the board of ReSurge International, a nonprofit that builds plastic reconstructive surgical capacity in developing countries. He also regularly lectures on innovation and serves on the board of the entrepreneurship programs at the University of Washington. Tom holds an MS from Drexel University, MBA from University of Washington, and BA from Connecticut College. He resides in Seattle with his wife and two highly energetic boys. He is @seery on Twitter or @realself_tom on Instagram, should you wish to connect.

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