Skin of Color: The Unmet Need and Opportunity in Medical Aesthetics

Skin of Color: The Unmet Need and Opportunity in Medical Aesthetics

1024 683 Tom Seery

Aesthetic practices and brands consistently seek growth. To this end, the most common questions I receive about growth are centered on marketing channels: how to attract more patients from platforms like RealSelf and social media.

I love these questions, but an alternative way to frame the challenge of finding new growth is to focus on the customer—the patient—and look for where there are unmet needs. I am a firm believer that one of the greatest growth opportunities in aesthetics is to address the needs of people with skin of color.

A few supporting stats:
  • At RealSelf, we see that 50% of the consumers who contact aesthetic providers from our platform self-identify as an ethnicity that is other than white/Caucasian.
  • By 2050, half the U.S. population will be of ethnic origin. According to the U.S. Census, the current U.S. population is 13.4% African American, 76.3% White alone, 1.3% American Indian, Alaska Native, and 18.5% Hispanic or Latino.

To get more educated about skin tone and the underserved aesthetic patients of color, my latest Hey Seery podcast session featured guest dermatologist Dr. Sonia Badreshia-Bansal (who goes by “Dr. Sonia”). She has dedicated her career to serving the needs of people with skin of color, and I learned a tremendous amount from her first-hand clinical experience and time spent consulting with brands. Thank you Dr. Sonia for speaking with me and the Hey Seery audience!

Tom Seery

I am an entrepreneur and CEO with a 20-year history of launching online products and growing digital marketplaces. While I am proud of being an invited speaker to over one-hundred podiums at medical conferences across the world, my passion is in blogging and sharing my insights, experiences and learnings in the Hey Seery podcast. I welcome new ideas and feedback @

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