Social Media Posts: 13 Attributes Doctors Need to Consider

Social Media Posts: 13 Attributes Doctors Need to Consider

300 192 Tom Seery

We’ve already talked about how quality trumps quantity for SEO-ing your practice website. But what defines “quality” when posting to followers or fans in social media?

Professor Sree¬†Sreenivasane from Columbia Jounalism School suggests–along with other great tips–that social media posts on Facebook, your blog, or Twitter contain at least one of these attributes:

  1. helpful
  2. useful
  3. informative
  4. relevant
  5. practical
  6. actionable
  7. timely
  8. generous
  9. credible
  10. brief
  11. entertaining
  12. fun
  13. occasionally funny
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Tom Seery

Tom Seery is the founder and CEO of RealSelf, the most popular online resource that helps consumers research cosmetic treatments and find the right medical aesthetic provider. Each month RealSelf attracts 10 million unique visitors who view 50 million photos. Another 500,000 people contact doctors and clinics seeking more information or appointments. Integral to RealSelf is a model that showcases the expertise of aesthetic providers. Experts have posted two million answers to questions and routinely upload educational videos, and patient before & after photos. Prior to RealSelf, Tom was a member of the founding team at Expedia, where he conceived a $1.2b private-label travel business, launched the cruise travel line of business, and introduced search marketing long before Google was a household name. Tom sits on the board of ReSurge International, a nonprofit that builds plastic reconstructive surgical capacity in developing countries. He also regularly lectures on innovation and serves on the board of the entrepreneurship programs at the University of Washington. Tom holds an MS from Drexel University, MBA from University of Washington, and BA from Connecticut College. He resides in Seattle with his wife and two highly energetic boys. He is @seery on Twitter or @realself_tom on Instagram, should you wish to connect.

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