5 Fresh Ideas for Creative and Engaging Instagram Posts
Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…
Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…
When it comes to attracting new patients to your practice, those who practice quiet studiousness (“I’ll simply do great work and new patients will come.”) need to replace that persona…
Here are some tips for getting back to prospective patients quickly via email, and putting your best foot forward when you do.
Coax an inquiry to a consultation, a consultation to a booking, and a patient to a repeat visit or positive review.
Watch “Someone Online Hates You: Tips for Managing Negative Reviews” on demand now. It’s the day rued by any business or service provider: the day they receive the dreaded negative…
Instagram is the place where aesthetics practitioners should focus their social media efforts to reach the most consumers. RealSelf research has found that cosmetic Instagram accounts see an average of…
For consumers seeking aesthetic treatments, one of the most important sentiments you’ll need to convey to them is trust. And in your marketing, the ultimate way to build and validate…
Are you an aesthetic professional who is grappling with closing the gap between the expertise you’ve built through experience and the way people see your reputation online? If so, you’re…
Introduction -Tom Seery, Founder and CEO, RealSelf.com I founded RealSelf more than 10 years ago because I believe that when you prioritize patient education, everybody wins. On RealSelf.com, this education…
A blog can be a powerful marketing and patient education tool for your practice. In marketing lingo, a blog is a “pull marketing” technique. It attracts people who are searching…
An inside look at the 7 key things plastic surgeons must do in practice marketing to adapt to changing market trends and ensure long-term success. Originally presented at ASAPS 2018…
In this guide, you will find step-by-step guidance, complete with screenshots, to help you accomplish the following: Set up inquiry notifications Who receives the consumer inquiry emails in your practice?…
Did you know consumers have posted over 400,000 questions on RealSelf? By taking a few minutes to answer questions from the RealSelf community of 10 million aesthetic consumers, you can…
Did you know consumers need to see at least 11 sets of photos before they are able to make a decision? Before and after photos are a critical component in…