Posts Tagged :

Brand marketing

426 276 The RealSelf Team

How This Doctor Maximizes His Reviews on RealSelf

Marketing is crucial to any business. To grow your plastic surgery practice, you need to increase exposure to proactive potential patients. Easy, right? While many practices spend thousands of dollars to do…

1024 576 Maureen Ezekwugo

8 Free Ways to Get More High-Potential Consultations on RealSelf

Are you an aesthetic professional who is grappling with closing the gap between the expertise you’ve built through experience and the way people see your reputation online? If so, you’re…

1024 683 Tom Seery

3 Key Learnings From My Visit With One Of The Fastest Growing + Most Loved Consumer Brands In The U.S.

I’m constantly drawing business inspiration from outside of my day-to-day world of medical aesthetics, so when Andy Hunt, the co-founder of Warby Parker, joined our board, I jumped at the…

1024 683 Tom Seery

Charting Our Next Chapter

Last updated: August 2, 2018 I am pleased to share with you that today we announced new financing that will drive the next wave of growth for RealSelf. We raised…

1024 683 The RealSelf Team

Local Connections: Growing Your Medaesthetic Practice with RealSelf

    Want to grow your client base? 10 million aesthetic consumers visit RealSelf each month. Need a proven way to stand out from competitors? RealSelf makes it easy to…

1024 683 Kelcy Heringer

Pros & Cons: Popular Aesthetic Marketing Options

According to the American Society of Plastic Surgeons, more than $16 billion is spent on cosmetic procedures in the U.S.1 If you want to keep up with existing practices (and…

1024 683 Kelcy Heringer

Why the Most Successful Practices Meet Their Patients Online

To help you find new ways to grow your patient base, consider this: 95% of patients expect you to engage online.1 Whether you’re a full-time marketer or a multitasking practice…

1024 576 The RealSelf Team

RealSelf Presents: Dr. Heather Furnas – Social Media for the Plastic Surgeon

  “How many followers do you have?” For Dr. Heather Furnas, MD, the answer is 158k Twitter followers and 15.3k Instagram followers. Tune in for this RealSelf Top Doctor’s webinar…

1024 683 Rob Lovitt

Dollars and Sense: Unlocking the Value of Price Transparency

While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With…

1024 683 Rob Lovitt

CoolSculpting Heats Up: How Great Reviews Give You an Advantage

Fat. Despite the popularity of transferring it from one body part to another — think Brazilian butt lifts, breast augs, and parts of the face — many people just want it gone. And…

300 200 Rob Lovitt

Patient-centric Practices, Part II: The 3 Cs of Website Credibility

As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About…

1024 576 The RealSelf Team

Mastering Marketing on the Main Line

  After establishing his own successful practice in New England, plastic surgeon and RealSelf community member Dr. Brannon Claytor found himself with the opportunity to join the practice of Dr.…

1024 683 Rob Lovitt

Turn Aesthetic Consumers into New Clients with a Patient-first Practice Website

Mobile apps, social content, telemedicine — as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all…

1024 683 Rob Lovitt

Why Your Plastic Surgery Practice Reviews Matter Now More Than Ever

By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places.…

1024 683 Rob Lovitt

How Chemical Peels Can Help You Grow Your Practice

What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to…

1024 576 The RealSelf Team

Making the Most of Moments

  Facial plastic surgeon and longtime RealSelf member Dr. Edward Dickerson has no fear when it comes to trying new marketing tools or ideas in his quest to connect with…

1024 682 Rob Lovitt

Why Loyal Patients Are a Doctor’s Best Friend

Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while…

healthcare consumer, consumerization, online shopping
513 327 Rob Lovitt

5 Trends Redefining Medical Marketing

There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making decisions about what’s right for them.…

tattoo, tattoo removal, tattoo regret
982 1024 Rob Lovitt

Rethinking Ink: Does Your Marketing Reflect the Reality of ‘Tattoo Regret’?

Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers —…

714 478 Rob Lovitt

3 Tips to Turn Today’s Plastic Surgery Shopper Into Tomorrow’s Patient

The average plastic surgery consumer may not be a shop-until-you-drop type, but she/he is definitely shopping around. In fact, most people now start their search online to browse, get ideas, and compare options when it…