Using a custom URL to lock down your brand identity on platforms like RealSelf is kind of a big deal.
This month we’re reading about how to leverage competition, creating bingable Instagram stories, what e-commerce can teach us all about marketing, why providers should understand “subculture culture,” and why helpful…
This month we read about the the ways that consumer experiences are predicted to evolve this year, how our industry should keep marketing front-of-mind as innovations proliferate, and why businesses…
Are you an aesthetic professional who is grappling with closing the gap between the expertise you’ve built through experience and the way people see your reputation online? If so, you’re…
I’m constantly drawing business inspiration from outside of my day-to-day world of medical aesthetics, so when Andy Hunt, the co-founder of Warby Parker, joined our board, I jumped at the…
Last updated: August 2, 2018 I am pleased to share with you that today we announced new financing that will drive the next wave of growth for RealSelf. We raised…
Want to grow your client base? 10 million aesthetic consumers visit RealSelf each month. Need a proven way to stand out from competitors? RealSelf makes it easy to…
According to the American Society of Plastic Surgeons, more than $16 billion is spent on cosmetic procedures in the U.S.1 If you want to keep up with existing practices (and…
To help you find new ways to grow your patient base, consider this: 95% of patients expect you to engage online.1 Whether you’re a full-time marketer or a multitasking practice…
“How many followers do you have?” For Dr. Heather Furnas, MD, the answer is 158k Twitter followers and 15.3k Instagram followers. Tune in for this RealSelf Top Doctor’s webinar…
While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With…
Fat. Despite the popularity of transferring it from one body part to another — think Brazilian butt lifts, breast augs, and parts of the face — many people just want it gone. And…
As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About…
After establishing his own successful practice in New England, plastic surgeon and RealSelf community member Dr. Brannon Claytor found himself with the opportunity to join the practice of Dr.…
Mobile apps, social content, telemedicine — as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all…
By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places.…
What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to…
Facial plastic surgeon and longtime RealSelf member Dr. Edward Dickerson has no fear when it comes to trying new marketing tools or ideas in his quest to connect with…
Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while…
There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making decisions about what’s right for them.…
