Posts Tagged :

Brand marketing

Photo via Flickr user Vic
300 200 The RealSelf Team

Don’t Let a Bad Online Profile Hold Back Your Business

Photo via Flickr user Vic Patients get their first impression of your practice the second they walk in the front door. The location, the decor, the lobby chairs, even the…

influencer marketing, pr fiasco, jenner, pepsi
615 346 Rob Lovitt

Who You Gonna Trust? The Ins and Outs of Influencer Marketing

It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality star Kendall Jenner…

300 200 The RealSelf Team

3 Tips to Generate More Patient Reviews

Reviews matter. As a medical professional, reviews may not be at the top of your priority list. Your experience, education, and board-certification showcase the value of your work. That is…

300 169 The RealSelf Team

How Answering Simple Questions Can Build Your Brand and Grow Your Practice

It’s easy to get caught up on ROI as you build your practice. Your time is valuable and whatever you invest in it needs to deliver. All those returns, however,…

e-patient, empowered doctor, post-care communication, patient journey
503 315 Rob Lovitt

E-patients, Part III: 3 Ways to Turn Good Outcomes Into Great Relationships

There’s been a lot of talk lately about the “decision journey” patients take as they determine what cosmetic procedure they want and which doctor they want to perform it. Not surprisingly,…

e-patients, healthcare marketing, online community
467 351 Rob Lovitt

E-patients and How to Engage Them: 4 Steps to Success with Today’s Online Patient

The name Dave deBronkart may not be familiar, but if you’ve been in practice at any point over the last decade, you’ve almost certainly been impacted by his experience. In…

200 200 Rob Lovitt

Video Marketing: Want More Views? Try a Unique Approach

Engaging, ubiquitous, and easier than ever to produce — is it any wonder that videos are essentially taking over online? Consider a few findings from Cisco’s latest forecast for online…

content, market research, popular, healthcare marketing
513 315 Rob Lovitt

Playing to Win, Part II: What’s Popular, What’s Not, and How to Shape Your Content Accordingly

As previously discussed, researching how other aesthetic providers approach the market can be a crucial step in developing a marketing strategy that will help you beat them. On the other…

aesthetic marketing, competitive analysis, website design, practice website
503 317 Rob Lovitt

Playing to Win: Gain the Aesthetic Advantage with Competitive Analysis

If you’ve been in practice for any length of time, you’ve no doubt heard the old saying that healing is an art, medicine is a science, and healthcare is a…

244 244 Rob Lovitt

Video Best Practices for Connecting with Potential Plastic Surgery Patients

News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will…

crystal ball, trends, aesthetic marketing, 2017
336 388 Rob Lovitt

5 Ways to Future-proof Your Practice: Trends, Tactics and Technology for 2017 and Beyond

It’s often said that those who forget the past are condemned to repeat it, but the converse is also true: Those who fail to anticipate the future are destined to…

search, seo, google, practice website
640 411 Rob Lovitt

Rank Well in Search, Part II: 7 SEO Trends and What They Mean for Aesthetic Practices

As noted in last week’s post, understanding what factors influence search rank is key to ensuring that potential patients find your practice website: Fail to incorporate the signals that get…

1000 667 Rob Lovitt

Want to Rank Well in Search? Send the Right Signals

Funny thing about Google: The search giant can find just about any website on the internet but if it “thinks” that you won’t like what it finds, it won’t show…

healthcare, marketing, social, search
473 364 Rob Lovitt

Infographic Friday: So Much Content, So Little Time, and How to Alter the Formula in your Favor

Call it the content conundrum: Thanks to the internet, potential patients have access to a massive amount of information when researching procedures and providers — which means that practices that…

online health, social media, healthcare marketing
502 316 Rob Lovitt

Struggling with Social Media? Why so many Small Businesses Get It Wrong

By now, almost every successful business owner understands the importance of maintaining a social media presence. Unfortunately, many may still be struggling to get it right: Consider some of the…

email, email marketing, ESP, click rate,
646 358 Rob Lovitt

Email Marketing Is Alive and Well… Is Yours?

The email showed up in my inbox this morning. It was from my longtime doctor’s office and the subject line couldn’t have been more direct: Annual Physical Reminder. As you…

patient journey, mapping, aesthetic marketing
484 338 Rob Lovitt

Journey Mapping Helps Lead Patients to your Practice Door

Maps. They’re not just for helping patients get to your practice anymore. These days, successful practices use a different sort of map to figure out where potential patients are on…

patient experience, online reviews, search, seo, healthcare marketing
648 498 Rob Lovitt

What Aesthetic Practices Can Learn from Urgent Care Clinics

Cosmetic surgery and urgent care: When it comes to patients’ decision journeys, you’d be hard-pressed to find two sectors that are more dissimilar. Re: the former, it’s not uncommon for patients…

661 574 Rob Lovitt

Online Reviews: 7 Stunning Statistics — and What They Mean for Aesthetic Practices

The review genie is not going back in the bottle. In fact, with more people putting more trust in online reviews, and more reviews showing up in more places, that…

small practice, competitive edge, aesthetic marketing, local
504 314 Rob Lovitt

Small Practice Survival Secret: Think Locally, Act Digitally

It’s often said that size matters — just not always in the way people think it does. Take aesthetic marketing, where big chains with multiple locations often seem to have…