Posts Tagged :

Brand marketing

branding, medical marketing
502 318 Rob Lovitt

Stand Up, Stand Out and Stay in the Game: 3 Steps toward Better Branding

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to…

millennials, aesthetic marketing, cosmetic surgery
486 324 Rob Lovitt

Healthcare for the Ages, Part I: 5 Tips for Connecting with Millennials

These days, it seems you can’t open a magazine without reading an article about Millennials: They’re glued to their phones, they’re addicted to social media and they’re, well, you get…

valentines day, email marketing, romance, content, brand
636 536 Rob Lovitt

Infographic Friday: Want Patients to Love Your Practice? Think Soul Mate, not One-Night Stand

With Valentine’s Day upon us, it seems that romance is in the air. Alas, if you want patients to fall in love with your practice, flowers and chocolates won’t get…

myth, healthcare consumerism, marketing
500 328 Rob Lovitt

3 Myths about Healthcare Consumerism — and How to Overcome Them

             Patient:  a person receiving care or treatment, especially from a doctor              Consumer: a person who buys goods or…

practice website, homepage, discovery
506 316 Rob Lovitt

Picture-perfect Practice Websites: There’s No Place Like Home(page), Revisited

Click, click, click. In the instant-gratification world of the Internet, people land on websites and do one of two things fairly quickly: Either they decide the site in question isn’t…

nose job, rhinoplasty, natural, not fake
504 323 Rob Lovitt

It’s Only Natural: The New Word in Nose Jobs Is…

The eyes may be the window to the soul but for many aesthetic consumers, the nose may just be the doorway to a more satisfied life. And while it’s true that…

Millenials, selfies, cosmetic surgery, minimally invasive procedure
440 331 Rob Lovitt

The Changing Face of Plastic Surgery (Hint: It’s Younger than You May Think)

It’s not exactly an earth-shattering revelation but it’s always good to get confirmation from an authoritative source: According to a just-released survey from the American Academy of Facial Plastic and…

digital disruption
495 327 Rob Lovitt

5 Trends that Will Define the Future: Digital Disruption and How to Survive It

Virtual reality headsets, modular TV sets, and an electric car that Batman would be proud to drive: For tech geeks, the just-finished Consumer Electronics Show (CES) in Las Vegas offered…

video, aesthetic marketing, coolsculpting, real people
685 408 Rob Lovitt

Video Marketing Tip: Promote Your Practice with Real Stories from Real Patients

In an era when the vast majority of consumers conduct extensive online research before they ever reach out to a business, it’s a fundamental law of marketing that you have…

kybella, double chin, video, marketing
483 495 Rob Lovitt

Video Marketing: Kybella Clips Click with Viewers

From beauty magazines to morning news shows, hardly a day goes by without someone touting Kybella as the miracle cure for melting away submental fat. The attendant buzz shouldn’t be…